How To Market When Everyone Is A Minority Part1 Eva Hasson Y&REva Hasson
In a world where in 2010, no single demographic, or even handful of demographics, will neatly define the US nation and "Joe consumer" will cease to exist, marketers must learn how to communicate with more than just one demographic. Here is a "how to" case study based on Israel - a country where the “mainstream” represents only 50% of the total population.
How To Market When Everyone Is A Minority Part1 Eva Hasson Y&REva Hasson
In a world where in 2010, no single demographic, or even handful of demographics, will neatly define the US nation and "Joe consumer" will cease to exist, marketers must learn how to communicate with more than just one demographic. Here is a "how to" case study based on Israel - a country where the “mainstream” represents only 50% of the total population.
Stop Saying Viral - A Case for Spreadable MediaEva Hasson
This is a presentation about viral media. It was prepared as a workshop and draws heavily on the writings of people like:FARIS YAKOB, BUD CADDELL, MIKE ARAUZ, HELGE TENNO, HENRY JENKINS & ANA DOMB, NOUVE INTERPLAY and others. It essentially makes a case for the adoption of the term "spreadable media" when referring to viral. To know why, you will have to read on.
Stop Saying Viral - A Case for Spreadable MediaEva Hasson
This is a presentation about viral media. It was prepared as a workshop and draws heavily on the writings of people like:FARIS YAKOB, BUD CADDELL, MIKE ARAUZ, HELGE TENNO, HENRY JENKINS & ANA DOMB, NOUVE INTERPLAY and others. It essentially makes a case for the adoption of the term "spreadable media" when referring to viral. To know why, you will have to read on.
