Meidata - מחקרי שוק ומודיעין תחרותי
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שירותי המודיעין התחרותי ומחקרי השוק שחברת מידאטה מציעה
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מחקר שיווקי לדור החדש
Haiku Deck is a presentation platform that allows users to create Haiku-style slideshows. The document encourages the reader to get started creating their own Haiku Deck presentation on SlideShare by providing a link to do so. It aims to inspire the reader to try out Haiku Deck's unique presentation style.
C03011019026
The IOSR Journal of Pharmacy (IOSRPHR) is an open access online & offline peer reviewed international journal, which publishes innovative research papers, reviews, mini-reviews, short communications and notes dealing with Pharmaceutical Sciences( Pharmaceutical Technology, Pharmaceutics, Biopharmaceutics, Pharmacokinetics, Pharmaceutical/Medicinal Chemistry, Computational Chemistry and Molecular Drug Design, Pharmacognosy & Phytochemistry, Pharmacology, Pharmaceutical Analysis, Pharmacy Practice, Clinical and Hospital Pharmacy, Cell Biology, Genomics and Proteomics, Pharmacogenomics, Bioinformatics and Biotechnology of Pharmaceutical Interest........more details on Aim & Scope).
All manuscripts are subject to rapid peer review. Those of high quality (not previously published and not under consideration for publication in another journal) will be published without delay.
Market Research Presentation
Presentation I created for my Marketing Research class at Kennesaw State. We were required to perform the entire market research process from creating a survey to analyzing the results.
Introduction to Marketing Research
This document provides an introduction and overview of marketing research. It defines marketing research as the process of designing, gathering, analyzing, and reporting information to solve specific marketing problems. The role of marketing research is to provide information to facilitate marketing decisions and increase the probability of success. Marketing research assists decision making in identifying opportunities, developing strategies, monitoring performance, and improving understanding of the marketing process. It describes different types of marketing research studies based on management functions and explains how marketing research differs from a marketing information system, which gathers and distributes information to decision makers. The future of marketing research is said to be bright with advances in technology and the growing importance of information.
Chapter 1 Marketing Research Malhotra
The document discusses marketing research, including its definition as the systematic identification, collection, analysis, and dissemination of information to improve marketing decision-making. It outlines the marketing research process and different types of marketing research problems. Problem identification research helps identify unknown issues, while problem-solving research addresses specific problems. The role of marketing research in the process of marketing decision making is also described.
Market Research - course slides
Market Research - Course Slides
CONTENTS
1. Introduction
-Marketing Research
-Types of Market Research
-Research Methods
2.Qualitative Research Methods
- Focus Groups
- Depth Interview
- Projective Techniques
- Comparison of Qualitative Techniques
3. Observation Methods
4. Survey: Measurement and Scaling
- Intorduction
- Comparative Scales
- Non-comparative Scales
- Multi-item Scales
- Reliability and Validity
5.Questionnaire
- Asking Questions
- Overcoming Inability to Answer
- Overcoming Unwillingness to Answer
- Increasing Willingness of Respondents
- Determining the Order of Questions
- What’s Next?
6.Sampling
- Non-probability Sampling
- Probability Sampling
- Choosing Non-Probability vs. Probability Sampling
- Sample Size
7. Data Analysis:
A Concise Overview of Statistical Techniques
- Descriptive Statistics:
Some Popular Displays of Data
- Organizing Qualitative Data
- Organizing Quantitative Data
- Summarizing Data Numerically
- Cross-Tabulations
- Inferential Statistics:
Can the results be generalized to population?
- Hypothesis Testing
- Strength of a Relationship in Cross-Tabulation
- Describing the Relationship Between
Two (Ratio Scaled) Variables
8. Advanced Techniques of Market Analysis:
A Brief Overview of Some Useful Concepts
- Conjoint Analysis
- Market Simulations
- Market Segmentation
- Perceptual Positioning Maps
9. Reporting Results
Marketing research process
The presentation gives some idea for the persons who are new to the "Marketing Research Process". It explains the entire process that is being processed in this Marketing Research Process.
Marketing Research
The document provides an overview of marketing research, including definitions, classifications, processes, roles, careers, and ethics. It defines marketing research as the systematic identification, collection, analysis, and use of information to improve marketing decision-making. It then classifies marketing research into problem identification research and problem-solving research, providing examples of each. Finally, it discusses the marketing research process, industry, careers, and ethics considerations.
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מחקר שיווקי לדור החדש
Haiku Deck is a presentation platform that allows users to create Haiku-style slideshows. The document encourages the reader to get started creating their own Haiku Deck presentation on SlideShare by providing a link to do so. It aims to inspire the reader to try out Haiku Deck's unique presentation style.
C03011019026
The IOSR Journal of Pharmacy (IOSRPHR) is an open access online & offline peer reviewed international journal, which publishes innovative research papers, reviews, mini-reviews, short communications and notes dealing with Pharmaceutical Sciences( Pharmaceutical Technology, Pharmaceutics, Biopharmaceutics, Pharmacokinetics, Pharmaceutical/Medicinal Chemistry, Computational Chemistry and Molecular Drug Design, Pharmacognosy & Phytochemistry, Pharmacology, Pharmaceutical Analysis, Pharmacy Practice, Clinical and Hospital Pharmacy, Cell Biology, Genomics and Proteomics, Pharmacogenomics, Bioinformatics and Biotechnology of Pharmaceutical Interest........more details on Aim & Scope).
All manuscripts are subject to rapid peer review. Those of high quality (not previously published and not under consideration for publication in another journal) will be published without delay.
Market Research Presentation
Presentation I created for my Marketing Research class at Kennesaw State. We were required to perform the entire market research process from creating a survey to analyzing the results.
Introduction to Marketing Research
This document provides an introduction and overview of marketing research. It defines marketing research as the process of designing, gathering, analyzing, and reporting information to solve specific marketing problems. The role of marketing research is to provide information to facilitate marketing decisions and increase the probability of success. Marketing research assists decision making in identifying opportunities, developing strategies, monitoring performance, and improving understanding of the marketing process. It describes different types of marketing research studies based on management functions and explains how marketing research differs from a marketing information system, which gathers and distributes information to decision makers. The future of marketing research is said to be bright with advances in technology and the growing importance of information.
Chapter 1 Marketing Research Malhotra
The document discusses marketing research, including its definition as the systematic identification, collection, analysis, and dissemination of information to improve marketing decision-making. It outlines the marketing research process and different types of marketing research problems. Problem identification research helps identify unknown issues, while problem-solving research addresses specific problems. The role of marketing research in the process of marketing decision making is also described.
Market Research - course slides
Market Research - Course Slides
CONTENTS
1. Introduction
-Marketing Research
-Types of Market Research
-Research Methods
2.Qualitative Research Methods
- Focus Groups
- Depth Interview
- Projective Techniques
- Comparison of Qualitative Techniques
3. Observation Methods
4. Survey: Measurement and Scaling
- Intorduction
- Comparative Scales
- Non-comparative Scales
- Multi-item Scales
- Reliability and Validity
5.Questionnaire
- Asking Questions
- Overcoming Inability to Answer
- Overcoming Unwillingness to Answer
- Increasing Willingness of Respondents
- Determining the Order of Questions
- What’s Next?
6.Sampling
- Non-probability Sampling
- Probability Sampling
- Choosing Non-Probability vs. Probability Sampling
- Sample Size
7. Data Analysis:
A Concise Overview of Statistical Techniques
- Descriptive Statistics:
Some Popular Displays of Data
- Organizing Qualitative Data
- Organizing Quantitative Data
- Summarizing Data Numerically
- Cross-Tabulations
- Inferential Statistics:
Can the results be generalized to population?
- Hypothesis Testing
- Strength of a Relationship in Cross-Tabulation
- Describing the Relationship Between
Two (Ratio Scaled) Variables
8. Advanced Techniques of Market Analysis:
A Brief Overview of Some Useful Concepts
- Conjoint Analysis
- Market Simulations
- Market Segmentation
- Perceptual Positioning Maps
9. Reporting Results
Marketing research process
The presentation gives some idea for the persons who are new to the "Marketing Research Process". It explains the entire process that is being processed in this Marketing Research Process.
Marketing Research
The document provides an overview of marketing research, including definitions, classifications, processes, roles, careers, and ethics. It defines marketing research as the systematic identification, collection, analysis, and use of information to improve marketing decision-making. It then classifies marketing research into problem identification research and problem-solving research, providing examples of each. Finally, it discusses the marketing research process, industry, careers, and ethics considerations.
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Comprehensive overview of the medical devices industry in Israel.
Israel is well known for its innovative medical devices industry and despite the unfavorable global economic climate this sector has been steadily growing. As of August 2012, there are 656 medical devices companies in Israel which constitute around 60% of the entire life sciences industry. It should be noted, however, that medical devices companies are typically very small and in Israel over 50% of all companies are based on only 5 employees or less. Only 19 companies employ over 100 workers. Most of the companies, almost 70%, have not yet reached the commercial stage and are still at various stages of their product development.
The Israeli medical devices sector consists of 9 sub-sectors, the biggest of which is therapeutics (225 companies) followed by the monitoring & diagnostics sub-sector (141 companies). The most dominant sub-sector in terms of successful companies and advanced stage companies is the imaging sub-sector. This sector includes one of Israel's well-known and successful medical devices company – Given Imaging. The telemedicine sub-sector, while young, holds a great promise as will be further explained in this research.
After a sharp drop in exports following the economic downturn in 2008, exports of medical devices has been steadily growing during the last years. In 2011 Israel exported over $1.6 billion worth of medical devices mainly to the US, Japan, China and Europe.
The medical devices sector has always held a high risk for investors. Lately, this risk has grown due to uncertainty as to the future economic climate, more stringent regulation (by the FDA) and price pressures. Due to the fact that the US is the largest market for medical devices, FDA marketing approval is vitally important for medical devices companies. The fact that these approvals have become more difficult to obtain, deters some investors from investing before a company overcomes the regulatory hurdle. Generally, these risks are making investors more cautious and less likely to invest in early stage companies. This means that many companies will not make it to the finish line, not necessarily because their products are not good enough but because they do not have enough funds to see it through.
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This presentation is based on a lecture given by Meidata's CEO, Mr. Zohar, regarding info-graphics and data presentation in market research.
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בישראל קיים בסיס להובלה עולמית בתחומי המידע העסקי, המידענות העסקית והמודיעין התחרותי
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After a sharp drop in exports following the economic downturn in 2008, exports of medical devices has been steadily growing during the last years. In 2011 Israel exported over $1.6 billion worth of medical devices mainly to the US, Japan, China and Europe.
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