Slanket Responding to Snuggie’s Market Entry Fuad Muhammad 114000 3342 Muhammad Angga Rifandi Pane 1140003393 Muhammad Sya...
Slanket <ul><li>Slanked business idea come from Gary Clegg as his “little project to make some money” by selling a sleeved...
Slanket <ul><li>Slanket made deals with SkyMall and QVC in 2007 </li></ul><ul><li>Slanket sales had been strongly seasonal...
 
Snuggie <ul><li>In October 2008, the Allstar Marketing Group (DRTV) launched Snuggie </li></ul><ul><li>Snuggie infomercial...
Snuggie <ul><li>After Snuggie first airing informercial, many sleeved blanket parody videos appear on YouTube </li></ul><u...
 
Slanket Post-Snuggie World <ul><li>Slanket belief that they still got advantage become the first mover </li></ul><ul><li>S...
Slanket Post-Snuggie World <ul><li>Slanket Annual Revenues </li></ul>
Slanket Post-Snuggie World <ul><li>Slanket Distribution Channel </li></ul>
Slanket Post-Snuggie World <ul><li>Customer Reviews </li></ul><ul><li>Slanket review source: QVC.com, 362 reviews  – Augus...
<ul><li>Thank You </li></ul>
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Slanket vs Snuggie

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Information Technology for Management class presentation talk about Slanket strategy to tackle Snuggie.

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Slanket vs Snuggie

  1. 1. Slanket Responding to Snuggie’s Market Entry Fuad Muhammad 114000 3342 Muhammad Angga Rifandi Pane 1140003393 Muhammad Syarwan Maulana 114000 2983
  2. 2. Slanket <ul><li>Slanked business idea come from Gary Clegg as his “little project to make some money” by selling a sleeved blanket </li></ul><ul><li>In 2004, Gary and Jeff Clegg run their business with only with $20.000 </li></ul><ul><li>Slanket use website to sell their products </li></ul><ul><li>Slanket got free promotion by posted on Digg.com </li></ul>
  3. 3. Slanket <ul><li>Slanket made deals with SkyMall and QVC in 2007 </li></ul><ul><li>Slanket sales had been strongly seasonal, 32% in 1 st quarter and the biggest on on 4 th quarter of the year with 60% sales </li></ul><ul><li>The Slanket organization run on several places Denver, Portland, Maine, North Carolina, California </li></ul><ul><li>Slanket participate in donations to causes and charities </li></ul>
  4. 5. Snuggie <ul><li>In October 2008, the Allstar Marketing Group (DRTV) launched Snuggie </li></ul><ul><li>Snuggie infomercial airing in October 2008 with marketing budget of over $10 million </li></ul><ul><li>Snuggie become more popular than Slanket in November 2008 </li></ul><ul><li>In two months, Snuggie can sold up to 4 million </li></ul>
  5. 6. Snuggie <ul><li>After Snuggie first airing informercial, many sleeved blanket parody videos appear on YouTube </li></ul><ul><li>Snuggie products used by public figure in their shows </li></ul><ul><li>Snuggie fans created fans site to express their feeling </li></ul>
  6. 8. Slanket Post-Snuggie World <ul><li>Slanket belief that they still got advantage become the first mover </li></ul><ul><li>Slanket still confident with their better product compare to Snuggie </li></ul><ul><li>Slanket have agreement sport licensed with NFL and MLB </li></ul><ul><li>Slanket focused on Internet to reach their visitor traffic to Slanket.com </li></ul><ul><li>Slanket use pay per sales rather than cost per click that used by Snuggie </li></ul>
  7. 9. Slanket Post-Snuggie World <ul><li>Slanket Annual Revenues </li></ul>
  8. 10. Slanket Post-Snuggie World <ul><li>Slanket Distribution Channel </li></ul>
  9. 11. Slanket Post-Snuggie World <ul><li>Customer Reviews </li></ul><ul><li>Slanket review source: QVC.com, 362 reviews – August 2009 </li></ul><ul><li>Snuggie reviews sources: Amazon.com, 37 reviews – August 2009 </li></ul>
  10. 12. <ul><li>Thank You </li></ul>

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