Salespeople dislike taking meeting notes because it takes up a significant amount of time, around 2 hours per day. To address this problem, companies should consider allowing salespeople to take notes using multi-select questionnaires for easy data entry and analysis. They should also promote note-taking as a sales activity that helps identify the right customers and enable customer segmentation. Using sales enablement systems can help automate the note-taking process. This will gain sales reps more time and provide companies with more accurate customer data and meeting notes.