Millennials make up a large portion of the US population at 80 million people. They are heavily engaged with their phones and social media, with 87% saying brands that engage them on social platforms are more likely to earn their loyalty. While millennials have significant spending power projected to reach $200 billion by 2017, many are unaware of lower down payment options for homes and it takes them an average of 4 years to save for a down payment, with a median household income of $77,400 for those purchasing homes.

1. SOURCES: Fannie Mae, Forbes, Reuters, Shopify and Home Furnishings Business
MEET THE MILLENNIAL BUYER
% OF THE POPULATION
MILLENNIALS IN THE U.S
OF MILLENNIALS HAVE THEIR
PHONES BY THEIR SIDE
EVERY SECOND OF THE DAY
80,000,000
87%
62% OF MILLENNIALS SAY
IF A BRAND ENGAGES
THEM ON SOCIAL,
THEY ARE MORE LIKELY
TO BECOME LOYAL
CUSTOMERS
MILLENNIALS ARE UNAWARE OF
LOWER DOWN-PAYMENT OPTIONS
7 OUT OF 10
ANNUALLY
200$BILLIONBY 2017
THEIR SPENDING
POWER WILL BE AT
OF MILLENNIALS WOULD RATHER
PURCHASE AN EXPERIENCE
THAN A PRODUCT
IS THE AVERAGE
MILLENNIAL’S
CREDIT SCORE
78%625
IS THE MEDIAN HOUSEHOLD INCOME
OF MILLENNIALS PURCHASING HOMES
$77,400
4YEARS
IS THE AVERAGE TIME FOR
A MILLENNIAL TO SAVE
FOR A DOWN PAYMENT.