Meet ContentDelaware.org

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The document discusses the need for improved local media coverage in Delaware. It proposes a solution called Content Delaware, which would be a digital media platform providing broadcast-quality videos on various topics related to Delaware. Content Delaware would have 10 channels and provide easily accessible, searchable, and shareable content online. It would reach new audiences and provide affordable media production and distribution options for organizations through a community-supported model.

News & Politics Business

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The document outlines an SEO project for improving search performance and relevancy of a website. It discusses goals of critical keyword research, website improvements following best practices, and an expected result of improved search positioning and performance. An SEO audit and plan process is described to assess the existing site, review keywords, and deliver an implementation plan. Key site improvements involve changes to meta tags, CMS fields, XML sitemapping, and robots.txt/HT Access files. Ongoing maintenance is recommended such as refining files and monitoring keyword performance.

What do you do if

Esther Lucia velasquez

The document lists hypothetical scenarios and the respondent's proposed actions. It addresses what one would do if they saw a ghost, encountered a lion, received a job offer abroad, witnessed a friend shoplifting, had an argument with their boss, was given too much change, borrowed and lost a friend's CD, accidentally hit a parked car, realized a friend lied, was offered exam answers, won the lottery, was asked to be a guarantor, found money in a lost wallet, lost money on vacation, had a child start smoking, was treated rudely by a waiter, crashed their spouse's car, saw their friend's partner cheating, forgot an appointment, or lost their job.

CMP Museum Of Complaints Hope

희망제작소 뿌리센터

The document outlines the process for a proposed Museum of Complaints, which would have three parts: 1) Area-wide signage to visualize common complaints, 2) Local tours led by citizens to share their experiences, and 3) An indoor exhibition that categorizes and analyzes complaints to spark discussion on how they can motivate social change. Data would be collected from citizens and local NGOs, then visualized and articulated on site before developing tours and exhibits to connect individual stories to broader themes. The goal is to give voice to urban complaints and explore their potential as a force for improvement.

CMP museum of complaints-hope

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My life

Esther Lucia velasquez

Cудебная практика 1fingramota

The Cadillac brand has been designing a new model (for consumer data, that is), which is aerodynamically suited to the next generation of information highway. It is powered by a single point of truth first party data engine that makes the company’s use of third party data more accurate and efficient and even finds new affinity audiences that work within a people-based marketing framework. Let’s take a test drive with Cadillac CRM, Audience and Personalization Manager Kate Wonsul.

PAN Communications

pancomm

Boston-based PAN is a mid-sized PR and digital media agency with 60+ employees. They provide data-driven communication programs mapped to business objectives. PAN has an employee-friendly culture and offers global services through partnerships in over 70 countries. They work with clients in healthcare, consumer tech, and technology. PAN helps clients with earned, owned, shared and paid media through media relations, social media, owned content, and paid advertising. They provide case studies on campaigns for clients that targeted key audiences and amplified messaging through media and influencer engagement.

Reignite Your Business with Performance Marketing: 4 Ways to Dial-Up Brand In...

Catalyst

View the webinar recording here: https://register.gotowebinar.com/register/3145175408392840464 COVID-19 has shuttered stores and changed the physical shopping experience as we know it. As we cautiously approach a new normal, how can brands remain relevant and create meaningful consumer connections that fuel business growth and in-store sales in the future? Join our webinar to learn how. We’re uniting experts from across Catalyst and Xaxis to discuss innovative ways to use performance marketing to reignite interest in your brand and prime consumers for your reopening. You’ll uncover how to: - Uncover insights that drive authentic and helpful messaging. Through our approach to advanced analytics and FUSION tool, we’ll share strategies for unearthing data points that bring you closer to your consumers and their challenges, inspiring communication that is pragmatic, relevant , and helpful. - Improve organic visibility through SEO. With some advertisers pausing or reducing paid media initiatives, earned media channels have become more important than ever. Discover how to maximize your organic visibility in traditional search engines and why it will pay dividends post COVID-19. - Strategically leverage influencer marketing. You’ll learn how to interact with consumers through trusted creators and create a platform for authentic engagement that is sensitive to the times. We’ll share a simplified approach to discovering the best influencer match for your brand. - Reach audiences at home with CTV. We’ll share some of the biggest opportunities for marketers (especially as it compares to traditional TV buying) to message their audiences and drive business outcomes as consumers continue to make the jump to CTV at home. You’ll learn how to eliminate wasted impressions, employ more granular audience targeting, and take an enhanced approach to measurement.

Top 10 Digital Tips From Pwr

Malayna Williams

The document provides 10 digital ideas for public relations tactics and strategies to meet today's online news realities. It suggests incorporating video, images, social media sharing, audio clips, and cross-promoting efforts across online channels in news releases, media rooms, and other digital collateral to better engage journalists, bloggers, and consumers who increasingly consume information online.

A New Realm of Television: Netflix, YouTube, Amazon, Oh My!

Jessica Lane

Cable fax webinar final 10.11.11

Movable Content

LyghtBox 2015EB

Eric Balinski

Digital media and targeted campaigns have become essential in politics and for issues-based organizations due to changes in how voters receive information. Lyghtbox offers a patented video messaging platform that can precisely target audiences across 8,500 publishers' websites and mobile apps. Their technology increases engagement by delivering customized videos related to what users are reading. Lyghtbox also partners with Apple to reach up to 200 million devices. They provide local distribution across the U.S. to allow for precise ad placement. Lyghtbox recommends identifying target audiences, selecting publishers and demographics to reach them, setting up a pilot campaign, then launching for 30-60 days to establish metrics before a full campaign.

About PAN CMO

pancomm

PAN Communications is a mid-sized Boston-based PR and digital media agency with over 60 employees. They provide data-driven communication programs that map to business objectives and are measured using customized metrics. PAN offers services across healthcare, consumer tech, and technology PR, leveraging earned, owned, shared and paid media for storytelling. They have a network of global partners and aim to provide an integrated model combining different types of media with analytics.

Social Media for Business

Pavone Advertising

Leveraging Social Media for Business - By Gaurav Kapoor

Regalix

Do You Have A Multiscreen Marketing Strategy?

Cox Media

Are you looking for ways to drive new leads to your Louisiana-based business? Do you need a marketing strategy for capturing the attention of consumers online, across multiple screens? This presentation is a great starting point. It gives an overview of trends on how consumers are using media daily to shop and socialize -- and how they are making decisions about what services and products to buy.

HP E-Zine: Security in Media and Entertainment

Hewlett Packard Enterprise Business Value Exchange

User-Generated Content and Brands - François Pétavy, Eyeka

robinwauters

The document discusses the rise of user-generated content and its impact on brands. Key points include: 1) Younger demographics now spend more time online and engaging with user-generated content like YouTube than watching traditional TV. 2) By 2011, almost 15% of TV time and 25% of PC time will be spent consuming user-generated content as content production becomes more decentralized. 3) This shift challenges brands to find new ways to engage audiences that are moving away from traditional TV to online platforms and to harness the power of user-generated content.

Content to Conversion: Is Your Content Driving the Right Path? - BDI 4/17/13 ...

Business Development Institute

Case Study: Content to Conversion: Is Your Content Driving the Right Path? Content has become the catalyst for audience engagement, and the role of earned media in driving organizational success has been strengthened as a result. However, in this rush to content being "king", we have begun to lose sight on what we want that content created to achieve. At the outset of any campaign one must ask; what is the conversion metric we hope to attain to build awareness and spark action. Be it views, shares, sales; that metric is the key to any content marketing strategy. As your brand (whether B2C, B2B, or Non-profit) provides context around the conversation, we have to ask how your strong and compelling content is driving your desired outcomes. Presented by: Ninan Chacko, Chief Executive Officer, PR Newswire www.bdionline.com

thinkLA Trends Breakfast 2012 - Ciaran Bossom

thinkLA

This document summarizes a presentation on multi-platform marketing strategies. It discusses how consumer behavior has shifted to consuming content across multiple devices and platforms. This creates challenges for brands to develop consistent experiences across channels. The presentation outlines strategies for crafting stories and experiences that span platforms in a coordinated way to drive engagement. It provides case studies of campaigns that successfully brought branded stories to life across social media, websites, mobile apps and other channels. The key takeaways emphasize the importance of experimentation, listening to audiences, and measuring success in new ways to develop effective multi-platform strategies.

About PAN Communications

pancomm

Founded in 1995, PAN Communications is a data-focused integrated marketing communications agency servicing technology, healthcare and consumer tech brands. With offices in Boston, San Francisco, Orlando and New York, PAN delivers insight-driven, measurable public relations programs for leading and emerging brands nationally and globally. The firm provides today’s modern marketers with impactful communications, influencer relations, social media and digital services that continue to expand on their brand equity.

Wayin for AdSales Teams

Kelsey (Cullen) Goldberg

This document discusses Wayin, a platform that allows companies to easily build interactive digital experiences for advertising and sponsorships. It notes that Wayin has facilitated over 1.2 billion entries and forms as part of campaigns, averaging 500 million annually. The document also highlights comments from marketing executives about the need for more engaging advertising beyond standard ads, and how Wayin's experience builder allows companies to create interactive campaigns across digital channels that collect user data and drive engagement.

What Digital Journalists Need and Want

Sally Falkow

Second screen tech ppt

Seidmand

Second screen technology allows consumers to use their smartphones or tablets to interact with television shows and live events through applications and websites. This provides opportunities for interactivity, additional content, and targeted advertising. Nielsen reports that 40% of Americans use a second screen daily while watching TV. This type of multi-screen experience is becoming more common as viewers want more interconnectedness between their devices and the media they consume.

REVSHARE comprehensive capabilities deck 2015

REVShare

Greater Reach and Accountability The document summarizes REVShare, a company that operates the largest cost-per-action television advertising network in the US. It has partnerships with over 1,700 local and national TV stations and channels. REVShare enables advertisers to pay for television ads on a cost-per-action basis, similar to online paid search models. It has a proprietary system to optimize ad placements and provide performance analytics to clients. REVShare has been in business since 1989 and delivers over $500 million in media value annually, generating over 600,000 consumer leads.

EED - The Container Port PERFORMANCE INDEX 2023

El Estrecho Digital

El Puerto de Algeciras continúa un año más como el más eficiente del continente europeo y vuelve a situarse en el “top ten” mundial, según el informe The Container Port Performance Index 2023 (CPPI), elaborado por el Banco Mundial y la consultora S&P Global. El informe CPPI utiliza dos enfoques metodológicos diferentes para calcular la clasificación del índice: uno administrativo o técnico y otro estadístico, basado en análisis factorial (FA). Según los autores, esta dualidad pretende asegurar una clasificación que refleje con precisión el rendimiento real del puerto, a la vez que sea estadísticamente sólida. En esta edición del informe CPPI 2023, se han empleado los mismos enfoques metodológicos y se ha aplicado un método de agregación de clasificaciones para combinar los resultados de ambos enfoques y obtener una clasificación agregada.

Hindustan Insider 2nd edition release now

hindustaninsider22

Hogan Comes Home: an MIA WWII crewman is returned

Essential Tools for Modern PR Business .pptx

What Ukraine Has Lost During Russia’s Invasion

Acolyte Episodes review (TV series)..pdf