Medlin Marketing was founded in 2011 by Christine and Garry Medlin to provide marketing services including printed advertisements on prescription bags. Christine Medlin serves as CEO and works directly with customers and vendors. Currently, Medlin Marketing provides bags to over 100 independent pharmacies across the country and is working to partner with larger chains as well. The company offers professionally printed, high-quality advertisements and aims to create lasting partnerships between advertisers and pharmacies.
socially responsible marketing and marketing ethicsNandan Muralidhar
This presentation will help you understand how marketing is done in a socially responsible manner. with simple and cool examples, understanding is very easy.
The document discusses health promotion majors and careers. It defines health promotion as understanding health and fitness skills and promoting them to others. Health promotion degrees can lead to careers such as personal training, dietetics, social work in sports medicine, athletic training, and management. Health promotion is important as it informs people of health risks, protects people from risks, and educates students about wellness. The document provides mission statements from Coastal Carolina University and Lynchburg University about their health promotion programs.
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive function. Exercise causes chemical changes in the brain that may help alleviate symptoms of mental illness and boost overall mental well-being.
Today’s healthcare market provides ample challenges for businesses: increasing competition and commoditization, significant merger and acquisition (M&A) activity, and uncertainty with regulatory and government oversight. Healthcare companies have more than doctors to win over — they have to reach patients, providers, and payers too. The pressure is not on companies to perform — it’s on the brands.
Today’s healthcare market provides ample challenges for businesses: increasing competition and commoditization, significant merger and acquisition (M&A) activity, and uncertainty with regulatory and government oversight. Healthcare companies have more than doctors to win over — they have to reach patients, providers, and payers too. The pressure is not on companies to perform — it’s on the brands.
Today’s healthcare market provides ample challenges for businesses: increasing competition and commoditization, significant merger and acquisition (M&A) activity, and uncertainty with regulatory and government oversight. Healthcare companies have more than doctors to win over — they have to reach patients, providers, and payers too. The pressure is not on companies to perform — it’s on the brands.
UBC Phar400 Biusiness of Retail Pharmacy 3.0 23Jan2015Gerry Spitzner
This document provides an overview of retail pharmacy business in Canada and British Columbia. It discusses the different types of retail pharmacy formats including corporate pharmacy, franchise pharmacy, banner pharmacy, and independent pharmacy. It also outlines the complex pharmaceutical supply chain and logistics system. Finally, it addresses key functional areas of retail pharmacy operations and discusses future trends, including a shift toward greater consumer spending on healthcare.
This document discusses marketing and branding strategies for Gundersen Lutheran Medical Center. It begins with defining marketing as communicating the value of products and services to customers to increase sales. The presentation then covers branding, explaining that brands are perceptions formed by customer experiences. Strong brands can influence choices, attract talent, and build loyalty. The document also discusses using digital channels like social media, mobile apps, and virtual visits to better engage customers and change how healthcare is delivered and received. Overall, the presentation emphasizes the importance of consistent branding across all customer touchpoints to strengthen an organization's reputation and market position.
socially responsible marketing and marketing ethicsNandan Muralidhar
This presentation will help you understand how marketing is done in a socially responsible manner. with simple and cool examples, understanding is very easy.
The document discusses health promotion majors and careers. It defines health promotion as understanding health and fitness skills and promoting them to others. Health promotion degrees can lead to careers such as personal training, dietetics, social work in sports medicine, athletic training, and management. Health promotion is important as it informs people of health risks, protects people from risks, and educates students about wellness. The document provides mission statements from Coastal Carolina University and Lynchburg University about their health promotion programs.
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive function. Exercise causes chemical changes in the brain that may help alleviate symptoms of mental illness and boost overall mental well-being.
Today’s healthcare market provides ample challenges for businesses: increasing competition and commoditization, significant merger and acquisition (M&A) activity, and uncertainty with regulatory and government oversight. Healthcare companies have more than doctors to win over — they have to reach patients, providers, and payers too. The pressure is not on companies to perform — it’s on the brands.
Today’s healthcare market provides ample challenges for businesses: increasing competition and commoditization, significant merger and acquisition (M&A) activity, and uncertainty with regulatory and government oversight. Healthcare companies have more than doctors to win over — they have to reach patients, providers, and payers too. The pressure is not on companies to perform — it’s on the brands.
Today’s healthcare market provides ample challenges for businesses: increasing competition and commoditization, significant merger and acquisition (M&A) activity, and uncertainty with regulatory and government oversight. Healthcare companies have more than doctors to win over — they have to reach patients, providers, and payers too. The pressure is not on companies to perform — it’s on the brands.
UBC Phar400 Biusiness of Retail Pharmacy 3.0 23Jan2015Gerry Spitzner
This document provides an overview of retail pharmacy business in Canada and British Columbia. It discusses the different types of retail pharmacy formats including corporate pharmacy, franchise pharmacy, banner pharmacy, and independent pharmacy. It also outlines the complex pharmaceutical supply chain and logistics system. Finally, it addresses key functional areas of retail pharmacy operations and discusses future trends, including a shift toward greater consumer spending on healthcare.
This document discusses marketing and branding strategies for Gundersen Lutheran Medical Center. It begins with defining marketing as communicating the value of products and services to customers to increase sales. The presentation then covers branding, explaining that brands are perceptions formed by customer experiences. Strong brands can influence choices, attract talent, and build loyalty. The document also discusses using digital channels like social media, mobile apps, and virtual visits to better engage customers and change how healthcare is delivered and received. Overall, the presentation emphasizes the importance of consistent branding across all customer touchpoints to strengthen an organization's reputation and market position.
Penn Medicine is launching a new advertising campaign to address consumer concerns about false hope in cancer treatment advertising. The campaign will emphasize Penn Medicine's commitment to patients through relationships with doctors and staff, advanced research and technology, and a personable environment. It will include TV, radio, print, outdoor, digital and social media ads, as well as guerrilla marketing events, with a total budget of $4,872,202 over 12 months to consistently convey the commitment message.
The Designer Baby Clinic offers fertility services like in vitro fertilization with genetic screening to help couples have healthy children. There is currently only one other such facility in South Dakota. The clinic aims to treat all clients equally as individuals and give children a chance to live successful lives. The owner will oversee doctors and staff to ensure clients' needs are met.
Career representatives overview-pc-jun 2012jae3477
This document provides an overview of a telemedicine business opportunity offered by CallMDplus. Key points include:
- CallMDplus offers access to doctors via phone or video chat for non-emergency medical issues at any time. Services include speaking to a nurse, being connected to a doctor for diagnosis and treatment, and getting prescriptions filled.
- The business opportunity involves marketing CallMDplus memberships to individuals and businesses. Associates can earn commissions from their own retail sales as well as bonuses from the sales of those they recruit.
- The compensation plan has two parts - direct retail commissions of 50% on first month sales and 33% ongoing, plus bonuses paid through multiple levels of a unilevel team structure
The document summarizes the top 10 big ideas from the Next Gen Pharma conference in 2010. The ideas included: seeing Risk Evaluation and Mitigation Strategies (REMS) as a marketing opportunity; rebuilding trust in the pharmaceutical industry; pressures on the limited time physicians have with patients in exam rooms; digital advertising metrics being more effective than originally thought; growth in digital health and mobile device usage by physicians; using data to create customized concierge-style sales and marketing approaches; the scale of non-adherence to medication, especially for chronic conditions; and the need for multi-dimensional approaches beyond office visits to address non-adherence issues.
UBC Phar400 Marketing Pharmacy Professional Services-25Oct2013Gerry Spitzner
Presented to 4th year Pharmacy students at UBC Pharmaceutical Sciences in the Phar400 Pharmacy Business Management course.
As part of the curriculum students are required to work in teams to create a new sustainable professional clinical service supported by a business plan. At the end of the semester the teams present in a "pitch" to classmates and a panel of judges. Winners are determined by their peers.
In this fourth presentation of the semester we focus on Marketing healthcare professional services. We define marketing and explain how the marketing concept applies to marketing professional services.
Learning objectives:
>Brand and Branding
>Marketing 101
>Managing the Marketing Mix
>Marketing Pharmacy Professional Services
healthynchospitals.org , crphealth.org ,coimbrahealth.org , broadhealth.org You could have taken the specified classes, your own home has been recently inspected so you purchased course load materials and a good amount of books. Now all you want are little ones to fill your own home daycare.
If you are detail-oriented, enjoy helping people, and want career growth, you may want to become a health and safety manager. This role involves overseeing safety protocols and ensuring compliance with regulations to protect employee and public health. Health and safety managers also provide training and address any issues that arise. It is a stable career path that supports important work.
If you are detail-oriented, enjoy helping people, and want career growth, you may want to become a health and safety manager. This role involves overseeing safety protocols, ensuring regulatory compliance, and reducing workplace risks. Health and safety managers need strong communication, problem-solving, and leadership skills to create a safe work environment.
If you are detail-oriented, enjoy helping people and want career growth, you may want to become a health and safety manager. This role involves overseeing safety protocols and ensuring compliance with regulations to protect employee and public health. Health and safety managers also provide training and address any issues that arise. It is a stable career path that supports important work.
The Physician Value Index: A Framework for Optimizing Marketing Performance ...Medikly
There have never been more ways to reach HCPs, yet it’s never been so challenging to effectively engage them. HCPs now choose when, where, how, and if they interact with pharmaceutical companies.
This white paper proposes a new model, the Physician Value IndexTM, which integrates four key aspects of how a physician interacts with a pharmaceutical brand—presence, participation, influence, and sentiment.
Reading this white paper will show you how to:
Incorporate this new capability model
Better measure marketing performance
Drive business value
Justify spend through real-time, data-based insights
Lifewise open enrollment plan client reivew 9.7.20Sky Downing
This document outlines LifeWise's open enrollment plan for September 2020. It discusses goals of retaining customers and acquiring new ones. It analyzes the individual health insurance market and consumer behaviors. The document notes challenges like product differentiation, increased competition, and consumer confusion. It outlines LifeWise's brand platform of empowerment and the strategic territories of "Hero", "Wiser", and "Support". It proposes tactics like personalized communications, digital content, and emphasizing existing doctors/rates. Creative concepts and a tactical plan are proposed to target key consumer segments through multiple channels including email, direct mail, paid media and more. The goal is to stand out from competitors and support customers through their health care decisions.
Presentation to 4th year students at UBC Pharmacy in the Phar400 Pharmacy Business Management course. Introduction of basic marketing concepts and how they relate to marketing professional patient services beyond dispensing.
This document provides an overview of a telemedicine business opportunity offered by CallMDplus. It discusses the costs and benefits of the CallMDplus services for customers, including access to doctors by phone for medical issues anytime. It also outlines a dual commission structure for associates, including residual commissions from retail sales and bonuses for building an agency team and enrolling other associates. Key points emphasized are the large potential market for telemedicine, a proven business model, and multiple ways to earn income.
This document provides an overview of a telemedicine business opportunity offered by CallMDplus. The company offers access to doctors by phone for non-emergency medical issues. Key points:
- CallMDplus provides access to a network of doctors available by phone 24/7 for consultations and prescriptions.
- The company markets this service directly to individuals and businesses and also offers the opportunity to become an independent sales associate and earn commissions.
- The compensation plan includes commissions on personal sales as well as bonuses paid through multiple levels of a network marketing structure.
$100Bn Public Health Problem–Poor Medication Adherence– David Parpart's ResearchDavid Parpart, D.C.
This is my master deck of over 100 slides related to $290 billion public health problem– poor medication adherence. My research concluded in 2017. The slide were are from the perspective various stakeholders– patients, pharmacies, drug manufacturers, Medicare and employers. If you find the research useful and are working to address aspects of poor adherence, please contact me.
I compiled the research while working with the American Pharmacist Association (APhA), regional pharmacy chains and medical specialists to launch a comprehensive solution to address the problems associated with poor medication adherence. Pharmacist-led counseling was the most effect solution studied at the time.
I cited public health data including losses to the various stakeholders. Patients lose, but so do insurers, employers , and sellers. In the US the 3 previous mentioned stakeholder are losing upwards of $100 billion annually.
Penn Medicine is launching a new advertising campaign to address consumer concerns about false hope in cancer treatment advertising. The campaign will emphasize Penn Medicine's commitment to patients through relationships with doctors and staff, advanced research and technology, and a personable environment. It will include TV, radio, print, outdoor, digital and social media ads, as well as guerrilla marketing events, with a total budget of $4,872,202 over 12 months to consistently convey the commitment message.
The Designer Baby Clinic offers fertility services like in vitro fertilization with genetic screening to help couples have healthy children. There is currently only one other such facility in South Dakota. The clinic aims to treat all clients equally as individuals and give children a chance to live successful lives. The owner will oversee doctors and staff to ensure clients' needs are met.
Career representatives overview-pc-jun 2012jae3477
This document provides an overview of a telemedicine business opportunity offered by CallMDplus. Key points include:
- CallMDplus offers access to doctors via phone or video chat for non-emergency medical issues at any time. Services include speaking to a nurse, being connected to a doctor for diagnosis and treatment, and getting prescriptions filled.
- The business opportunity involves marketing CallMDplus memberships to individuals and businesses. Associates can earn commissions from their own retail sales as well as bonuses from the sales of those they recruit.
- The compensation plan has two parts - direct retail commissions of 50% on first month sales and 33% ongoing, plus bonuses paid through multiple levels of a unilevel team structure
The document summarizes the top 10 big ideas from the Next Gen Pharma conference in 2010. The ideas included: seeing Risk Evaluation and Mitigation Strategies (REMS) as a marketing opportunity; rebuilding trust in the pharmaceutical industry; pressures on the limited time physicians have with patients in exam rooms; digital advertising metrics being more effective than originally thought; growth in digital health and mobile device usage by physicians; using data to create customized concierge-style sales and marketing approaches; the scale of non-adherence to medication, especially for chronic conditions; and the need for multi-dimensional approaches beyond office visits to address non-adherence issues.
UBC Phar400 Marketing Pharmacy Professional Services-25Oct2013Gerry Spitzner
Presented to 4th year Pharmacy students at UBC Pharmaceutical Sciences in the Phar400 Pharmacy Business Management course.
As part of the curriculum students are required to work in teams to create a new sustainable professional clinical service supported by a business plan. At the end of the semester the teams present in a "pitch" to classmates and a panel of judges. Winners are determined by their peers.
In this fourth presentation of the semester we focus on Marketing healthcare professional services. We define marketing and explain how the marketing concept applies to marketing professional services.
Learning objectives:
>Brand and Branding
>Marketing 101
>Managing the Marketing Mix
>Marketing Pharmacy Professional Services
healthynchospitals.org , crphealth.org ,coimbrahealth.org , broadhealth.org You could have taken the specified classes, your own home has been recently inspected so you purchased course load materials and a good amount of books. Now all you want are little ones to fill your own home daycare.
If you are detail-oriented, enjoy helping people, and want career growth, you may want to become a health and safety manager. This role involves overseeing safety protocols and ensuring compliance with regulations to protect employee and public health. Health and safety managers also provide training and address any issues that arise. It is a stable career path that supports important work.
If you are detail-oriented, enjoy helping people, and want career growth, you may want to become a health and safety manager. This role involves overseeing safety protocols, ensuring regulatory compliance, and reducing workplace risks. Health and safety managers need strong communication, problem-solving, and leadership skills to create a safe work environment.
If you are detail-oriented, enjoy helping people and want career growth, you may want to become a health and safety manager. This role involves overseeing safety protocols and ensuring compliance with regulations to protect employee and public health. Health and safety managers also provide training and address any issues that arise. It is a stable career path that supports important work.
The Physician Value Index: A Framework for Optimizing Marketing Performance ...Medikly
There have never been more ways to reach HCPs, yet it’s never been so challenging to effectively engage them. HCPs now choose when, where, how, and if they interact with pharmaceutical companies.
This white paper proposes a new model, the Physician Value IndexTM, which integrates four key aspects of how a physician interacts with a pharmaceutical brand—presence, participation, influence, and sentiment.
Reading this white paper will show you how to:
Incorporate this new capability model
Better measure marketing performance
Drive business value
Justify spend through real-time, data-based insights
Lifewise open enrollment plan client reivew 9.7.20Sky Downing
This document outlines LifeWise's open enrollment plan for September 2020. It discusses goals of retaining customers and acquiring new ones. It analyzes the individual health insurance market and consumer behaviors. The document notes challenges like product differentiation, increased competition, and consumer confusion. It outlines LifeWise's brand platform of empowerment and the strategic territories of "Hero", "Wiser", and "Support". It proposes tactics like personalized communications, digital content, and emphasizing existing doctors/rates. Creative concepts and a tactical plan are proposed to target key consumer segments through multiple channels including email, direct mail, paid media and more. The goal is to stand out from competitors and support customers through their health care decisions.
Presentation to 4th year students at UBC Pharmacy in the Phar400 Pharmacy Business Management course. Introduction of basic marketing concepts and how they relate to marketing professional patient services beyond dispensing.
This document provides an overview of a telemedicine business opportunity offered by CallMDplus. It discusses the costs and benefits of the CallMDplus services for customers, including access to doctors by phone for medical issues anytime. It also outlines a dual commission structure for associates, including residual commissions from retail sales and bonuses for building an agency team and enrolling other associates. Key points emphasized are the large potential market for telemedicine, a proven business model, and multiple ways to earn income.
This document provides an overview of a telemedicine business opportunity offered by CallMDplus. The company offers access to doctors by phone for non-emergency medical issues. Key points:
- CallMDplus provides access to a network of doctors available by phone 24/7 for consultations and prescriptions.
- The company markets this service directly to individuals and businesses and also offers the opportunity to become an independent sales associate and earn commissions.
- The compensation plan includes commissions on personal sales as well as bonuses paid through multiple levels of a network marketing structure.
$100Bn Public Health Problem–Poor Medication Adherence– David Parpart's ResearchDavid Parpart, D.C.
This is my master deck of over 100 slides related to $290 billion public health problem– poor medication adherence. My research concluded in 2017. The slide were are from the perspective various stakeholders– patients, pharmacies, drug manufacturers, Medicare and employers. If you find the research useful and are working to address aspects of poor adherence, please contact me.
I compiled the research while working with the American Pharmacist Association (APhA), regional pharmacy chains and medical specialists to launch a comprehensive solution to address the problems associated with poor medication adherence. Pharmacist-led counseling was the most effect solution studied at the time.
I cited public health data including losses to the various stakeholders. Patients lose, but so do insurers, employers , and sellers. In the US the 3 previous mentioned stakeholder are losing upwards of $100 billion annually.
8 Easy Ways For Independent Pharmacies To Increase Profits - HealthSource Dis...
Medlin Marketing Advertiser Deck
1. Medlin Marketing was founded in 2011 by Christine and Garry Medlin.
Combined they bring over 30 years of expert marketing and advertising skills including
pharmaceuticals, chemical, food/beverage, and banking from small businesses to national
accounts.
Christine Medlin CEO – works on the front lines directly with channel
partners/suppliers/end user customers. Her talents as a born to lead sales person proves
her to adapt to many cultural and diverse environments, meeting the needs of every
customer and vendor on any level, social or business. After serving 8 years in the register
tape and pharmacy bags industry, Christine learned the ins and outs of the business and
dreamed of the day to call it her own.
Currently we have over 100 independent pharmacies we provide bags to. Every day we are
adding locations, and negotiating with the larger chain companies.
We have a professional graphics department and sales staff to serve you with the best
customer service available in the industry!
1
2. 2
Medlin Marketing will provide your company with professionally printed magazine
quality advertisements on the front and back of prescription bags at pharmacies
across the country.
Our goal is not to provide a one time promotion, rather create a lasting relationship
between the pharmacy and you the advertiser.
Our company is dedicated first and foremost to integrity and loyalty for our clients.
We stand above the rest and will continue
to prove our dedication to you.
Christine Medlin 615.973.6769
3. 3
Shoppers visit their local
pharmacies at least one time
per month, most 2-3 times,
these shoppers are comfortable with
these stores, they have a trusted
relationship with the pharmacist, and
staff who will be the person directly
handing your next potential customer You can’t give that personal touch with television
your advertisement! or radio advertising!
The value in our product speaks for itself!
With an average of 6-10 Cents per ad
Our Advertising has a shelf life 10 times
that of a TV advertisement!
Why spend millions in TV advertising when you can reach thousands
of shoppers right in their neighborhoods!
Christine Medlin 615.973.6769
4. 4
How to reach older and often affluent Americans
By Diego Vasquez
*Sep 13, 2010 (Media Life Out of Home)
Younger people get most of the attention, but mature audiences are also attractive to many
advertisers. Baby boomers and their parents have money to spend and they're a receptive audience,
a good place to reach them is at pharmacies.
54% of adult customers at pharmacies are age 45 or older.
Health-related advertisers are particularly successful in this venue,
as pharmacy customers already have health-related matters on their minds.
We are targeting the shoppers that need prescriptions and
healthcare and that’s where you come in!
* Information provided by Media Life Out of Home Christine Medlin 615.973.6769
5. 5
Demographics
Among adults who have made a pharmacy purchase within the past 30 days, 47 percent are male and 53 percent
female, according to Scarborough Research.
Eleven percent are ages 18-24, 16 percent 25-34, 19 percent 35-44, 20 percent 45-54, 16 percent 55-64 and 18
percent 65-plus.
Eight percent have an annual household income of $150,000 or more, with 12 percent between $100,000 and
$149,999, 16 percent between $75,000 and $99,999, 17 percent between $50,000 and $74,000, 11 percent
between $40,000 and $49,999, 21 percent between $25,000 and $39,999 and 15 percent at $25,000 or under.
Why advertise in a smaller independently owned pharmacy?
Pharmacies that Consumers Like Best and Least - Yahoo! Shopping
shopping.yahoo.com
A new Consumer Reports survey of 43,739 readers about pharmacies they like best and
least affirms that the top-rated walk-in stores are neighborhood independents, not giant
chains such as Walgreens and CVS
According to Scarborough Research, 210 million people visit pharmacies each year
* Demographic Information provided by Media Life Out of Home Christine Medlin 615.973.6769
6. 6
• One advertiser on the front of the bag and one advertiser non competing on the back
• Advertisers are guaranteed Exclusivity – zero competition
• Medlin Marketing will provide a full 6 months supply of bags to each pharmacy, we ship a
minimum of 18,000 to each pharmacy for 6 month distribution if they run low before the
end of the 6 months we will ship additional bags at no cost to you (average top chain
pharmacies utilize 8,500 bags per quarter)
• Advertising will be available in several languages as the demographic dictates
• No Hidden fees for artwork or print
Christine Medlin 615.973.6769