The document summarizes an interim assignment for Stephen Jones as Head of Export at Mediplus Limited, a UK-based manufacturer and seller of medical disposables. Over a 33 month period, Jones strengthened Mediplus' international distributor network, implemented processes to improve export sales and marketing, and built international revenue and profit to agreed targets. As a result, international revenues grew by 50% to over £1 million annually, additional distributors were found in Europe and other regions, and new product lines were launched in more countries. The Sales and Marketing Director concluded that despite downward healthcare budget pressures, international business had grown strongly to represent over 25% of total company revenues.
David Paulsen, President Transamerica Distributors, talks Aegon’s strategy, the US insurance market, Transamerica’s products and services, and answers audience Q&As.
We are a Health & Wellness Holding Company (HWHC) vertically integrating health and wellness Companies & Products from farm to market. Focused on Nutraceutical products at the core, we integrate growing of known crop varieties rich in extractable proteins, lipids, and fibers. We process them into various isolated and refined products which are blended and mixed into 100's of nutraceutical brands. All are sold and marketed through multiple channels globally.”
The latest seminar series organised jointly by the Royal Statistical Society (RSS), the Royal Economic Society (RES), the Economic Statistics Centre of Excellence (ESCoE), Office for National Statistics (ONS) and the Society of Professional Economists (SPE). Part of a wider effort to ensure that UK economic statistics keep pace with the changing shape of modern economies and societies, and continue to meet users’ needs.
David Paulsen, President Transamerica Distributors, talks Aegon’s strategy, the US insurance market, Transamerica’s products and services, and answers audience Q&As.
We are a Health & Wellness Holding Company (HWHC) vertically integrating health and wellness Companies & Products from farm to market. Focused on Nutraceutical products at the core, we integrate growing of known crop varieties rich in extractable proteins, lipids, and fibers. We process them into various isolated and refined products which are blended and mixed into 100's of nutraceutical brands. All are sold and marketed through multiple channels globally.”
The latest seminar series organised jointly by the Royal Statistical Society (RSS), the Royal Economic Society (RES), the Economic Statistics Centre of Excellence (ESCoE), Office for National Statistics (ONS) and the Society of Professional Economists (SPE). Part of a wider effort to ensure that UK economic statistics keep pace with the changing shape of modern economies and societies, and continue to meet users’ needs.
1. Interim Assignment 11 Stephen J Jones
Driving International
Revenue Growth
Client Mediplus Limited
Business Activity Manufacture, sale and marketing of
medical disposables (private company)
Annual Revenues £4.3 million
Interim Role Head of Export
Reporting To Sales and Marketing Director
Assignment Duration 33 months
› The Business Need
› Strengthening and expansion of the international distributor network
› Significant improvement of the company’s export sales and marketing processes
› Building of international revenue and profit to agreed targets
› Value Added
› Reviewed entire international distributor network
› Put in place annual export business plan
› Agreed annual sales targets linked to distributor performance reviews
› Implemented change programme to align distributor processes with sales targets
› Set distributor incentive plan targets giving retroactive rebates for success
› Put in place regular training for distributor staff in country and at UK head office
› Implemented a regular distributor visit programme including clinician visits
› Grew international revenues by 50% to more than £1 million per annum
› Found and appointed eight additional distributors in Europe and two outside Europe
› Launched anaesthetics range in seven additional countries
› Conclusion
“For the past two years, healthcare budgets have been under increasing downward pressure internationally.
Despite this, our international business has grown strongly and is now over 25% of company revenues.
We now have a firm base to grow the company further outside the United Kingdom. ”
Sales and Marketing Director.
+44 (0)1628 529085 +44 (0)1628 532349 +44 (0)7974 662798 kilimanjaro.co@btinternet.com