The document discusses attention economy and free labor, how they influence our lives, and provides several examples. Attention economy treats human intelligence as a scarce resource and uses consumer interests to provide targeted advertising. Companies collect consumer information to adapt advertising to benefit themselves and meet consumer demands. Free labor involves using everyday consumer habits and activities to benefit companies, like writing reviews, editing Wikipedia, or providing call center services from home. Both consumers and companies benefit from attention economy and free labor, which are important for the overall economy.
Information's role in disruption cycles and the exploitation of tipping pointsMark Albala
“The Tipping Point”, written in 2000 prior to the digital economy, described a means for forging disruptions through the exploitation of information. Having a keen understanding of the information you have at your disposal and a keen awareness of the attempted disruptions through viral social media and other means is critical for survival in the digital economy. This writing will go over what the tipping point is, how information aligns to the tipping point in the digital economy and what organizations must do now to survive disruptive attempts to dethrone their products and services in the digital economy.
The document provides a summary of presentations from the Atomic conference held in Toronto, Canada on October 4, 2011. Key points from the summary include:
- Speakers discussed how rapidly changing technology and adoption rates make it difficult to predict the future or imagine what the world will look like in just 5 years.
- Alexander Manu's presentation focused on how the internet is just beginning and will continue disrupting industries through changing consumer behaviors driven by social, local, and mobile trends.
- Mark Holden discussed how 2016 will see a more connected world with advances in hardware like flexible screens, the growing impact of connected TV and changing models of branded content integration.
Get Strategy Smart - The Blurring Lines of Industryemmersons1
Are we witnessing the end of category definitions? The week, we look at how brands are redefining their roles to suit today's ever-changing environment
Mars-Philter Retail Advertising Council Event SynopsisMars-Philter
The document summarizes key points from a symposium on the changing landscape of retail marketing. Speakers discussed how digital and mobile technologies are augmenting traditional print advertising and how retailers must adopt new strategies to engage shoppers across both online and offline channels. Retailers are urged to better integrate their marketing, technology, and business operations to provide seamless shopping experiences and stay ahead of the evolving expectations of digitally-savvy consumers.
6 Trends created by internet & smart phones that marketers must respectS K "Bal" Palekar
The marketing world has changed in the last 10 years due to access to internet and in the last 5 years due to access to it from the handheld phones. Here is my interpretation and comments based on infographics publsished by McKinsey. Ignore these at your own peril.
Karraker, Strand Digital Portfolio 2011GregKarraker
Our first website was for Microsoft, in 1996, when we developed both the print and online versions of their annual report. We\'ve greatly enjoyed digital work ever since.
The document discusses 10 paradoxes of interactive media based on a presentation by Professor Eric Bradlow. Each paradox is summarized in 3 sentences or less:
1. While data is abundant, simple theories often outperform complex data models.
2. Customer engagement metrics should be used carefully as many customers just want efficient transactions.
3. One-to-one marketing is difficult at scale as customers are unpredictable.
4. Differences between groups are often meaningless as all the variation is within groups.
5. Viral marketing works locally but has small global impact, better for concentrated markets.
6. Mass marketing is still effective with many channels, just harder to implement successfully.
7. The head
Major hotel chains will focus less on amenities like TVs and phones in 2015, instead prioritizing free high-speed WiFi. Hotel occupancy is reaching new heights, causing room rates to rise, so hotels will emphasize savings opportunities. Travelers can expect to see more bundled packages that combine flights, rooms, and car rentals to provide affordable options. Emerging technologies like smartphone room keys and wearable devices will continue changing the travel experience.
Information's role in disruption cycles and the exploitation of tipping pointsMark Albala
“The Tipping Point”, written in 2000 prior to the digital economy, described a means for forging disruptions through the exploitation of information. Having a keen understanding of the information you have at your disposal and a keen awareness of the attempted disruptions through viral social media and other means is critical for survival in the digital economy. This writing will go over what the tipping point is, how information aligns to the tipping point in the digital economy and what organizations must do now to survive disruptive attempts to dethrone their products and services in the digital economy.
The document provides a summary of presentations from the Atomic conference held in Toronto, Canada on October 4, 2011. Key points from the summary include:
- Speakers discussed how rapidly changing technology and adoption rates make it difficult to predict the future or imagine what the world will look like in just 5 years.
- Alexander Manu's presentation focused on how the internet is just beginning and will continue disrupting industries through changing consumer behaviors driven by social, local, and mobile trends.
- Mark Holden discussed how 2016 will see a more connected world with advances in hardware like flexible screens, the growing impact of connected TV and changing models of branded content integration.
Get Strategy Smart - The Blurring Lines of Industryemmersons1
Are we witnessing the end of category definitions? The week, we look at how brands are redefining their roles to suit today's ever-changing environment
Mars-Philter Retail Advertising Council Event SynopsisMars-Philter
The document summarizes key points from a symposium on the changing landscape of retail marketing. Speakers discussed how digital and mobile technologies are augmenting traditional print advertising and how retailers must adopt new strategies to engage shoppers across both online and offline channels. Retailers are urged to better integrate their marketing, technology, and business operations to provide seamless shopping experiences and stay ahead of the evolving expectations of digitally-savvy consumers.
6 Trends created by internet & smart phones that marketers must respectS K "Bal" Palekar
The marketing world has changed in the last 10 years due to access to internet and in the last 5 years due to access to it from the handheld phones. Here is my interpretation and comments based on infographics publsished by McKinsey. Ignore these at your own peril.
Karraker, Strand Digital Portfolio 2011GregKarraker
Our first website was for Microsoft, in 1996, when we developed both the print and online versions of their annual report. We\'ve greatly enjoyed digital work ever since.
The document discusses 10 paradoxes of interactive media based on a presentation by Professor Eric Bradlow. Each paradox is summarized in 3 sentences or less:
1. While data is abundant, simple theories often outperform complex data models.
2. Customer engagement metrics should be used carefully as many customers just want efficient transactions.
3. One-to-one marketing is difficult at scale as customers are unpredictable.
4. Differences between groups are often meaningless as all the variation is within groups.
5. Viral marketing works locally but has small global impact, better for concentrated markets.
6. Mass marketing is still effective with many channels, just harder to implement successfully.
7. The head
Major hotel chains will focus less on amenities like TVs and phones in 2015, instead prioritizing free high-speed WiFi. Hotel occupancy is reaching new heights, causing room rates to rise, so hotels will emphasize savings opportunities. Travelers can expect to see more bundled packages that combine flights, rooms, and car rentals to provide affordable options. Emerging technologies like smartphone room keys and wearable devices will continue changing the travel experience.
How advertisements help business firmsmanasa rajan
Advertisements are effective means for businesses to promote their goods and services by providing relevant information to potential customers. They are a form of paid, non-personal communication used to spread information about products and services to attract customers and increase sales. Customers are drawn to interesting and catchy ads across various media like newspapers, magazines, television, and increasingly social media which allows for targeted campaigns. While ads can boost profits when done ethically, unethical ads that provide false claims or target vulnerable groups harm businesses and should be avoided.
This document summarizes a presentation about activating customer engagement and advocacy through online communities. It discusses how customer expectations have changed in the digital age and that customers now have power in the buying process. It emphasizes understanding customer conversations throughout their journey and creating engaging online communities where customers can help each other. When companies provide value to customers and facilitate customer-to-customer conversations in these communities, it can create strong advocacy and loyalty through what is called the "Community Effect."
The document describes the author's experience going camping with international students in the bush of Botswana. It discusses the packing process before camping and how modern nomads, who lack routine, adjust to the highly structured environment of camping. The summary provides insight into what happens when free-spirited travelers encounter the direct and singular experience of camping.
The document discusses how the foundations of the ultimate customer experience were created in medieval marketplaces over 1,000 years ago, with highly personal interactions, immediate feedback loops, and success depending on word-of-mouth reputation. It argues that while mass media disrupted this for a century, digital technologies are reconnecting businesses to these core marketplace values of personal connections and word of mouth. For companies to succeed with digital customer experience requires adopting a "Medieval Mindset" and overcoming cultural impediments within organizations.
Internet is unfair – Exploring exploitation and consumer powerYing DONG
This document discusses user-generated content on the internet and its value to commercial companies. It argues that while internet users freely generate content and share their experiences, commercial companies are able to collect and analyze this user data to learn about consumer behaviors and preferences. This allows companies to highly target their advertisements and marketing strategies. However, internet users are often unaware of how much economic value their contributions online provide to corporations. The document explores whether this relationship between users and companies makes the internet an unfair platform for users from an economic perspective.
Why online advertising is not a dirty word - Echelon 2014e27
Online advertising as a business model is typically shunned in Southeast Asia, mainly due to investor’s lack of faith in its potential as a serious revenue opportunity. Joe is here to share with you that the notion of startups not being able to monetise via online advertising might not hold true, especially looking at data from Southeast Asia’s online trends. Joe will compare similar mid sized markets like the Nordics, Latin America, Brazil, India and Russia and do a deep dive into the online trends from Singapore, Malaysia, Indonesia, Thailand, Philippines and Vietnam. Delegates can expect to get a better understanding on why online advertising is not a dirty word and where is Southeast Asia in terms of online advertising as a serious potential business model, and where are we headed towards.
Stay up to date on Asia's tech scene:
Read the latest news: http://e27.co
Sign up for our Weekly Digest that curates the Top news in Asia: http://bit.ly/subscribe-to-e27
Custom Paper Writing Service.. Online assignment writing service.Lisa Martinez
This document describes the steps to use a custom paper writing service:
1. Create an account with necessary information like a password and email.
2. Complete a 10-minute order form providing instructions, sources, deadline and attach a sample work if wanting the writer to mimic your style.
3. The service uses a bidding system where writers bid on your request and you choose one based on qualifications, history and feedback, placing a deposit to start.
4. Review the paper and authorize final payment if pleased, or request free revisions. The service guarantees original, high-quality work or a full refund.
Dentsu Aegis Network - Quarterly on content marketingiProspect Norge
This document discusses content marketing from Dentsu Aegis Network, a marketing agency. It provides definitions and perspectives on content marketing, including that it is marketing using content rather than advertising. Content can take many forms, such as videos, text, pictures, apps, and physical objects. It can be distributed through bought, owned, and earned media channels. The document discusses how content marketing can be used at different stages of the consumer purchase process and decision journey. It also provides perspectives on using content marketing from both a marketing and communications planning viewpoint, including how it can be used to increase a brand's mental availability and build new associations with consumers.
This document provides an overview of marketing concepts and best practices. It defines marketing as the process of creating, communicating, delivering, and exchanging offerings of value for customers. Marketing involves four key components - product, price, place, and promotion. The goal of marketing is to create profitable exchanges for consumers by optimizing value, which is determined as benefits received minus price and effort. Marketing activities are carried out by all types of organizations, including for-profit companies, non-profits, and individuals. A marketing plan outlines an organization's strategy for implementing the four P's to meet customer needs and achieve business objectives.
The document discusses how electrical contractors can use social media and other online marketing strategies to promote their business. It outlines several major social media platforms - Facebook, Twitter, YouTube, and daily deals sites like Groupon - and provides tips for how contractors can effectively engage on each to build customer loyalty and awareness. The key advice includes knowing your audience, posting purposeful and relevant content, being responsible online, and listening to customer feedback. Electrical contractor Above & Beyond Electric is featured for its successful use of Facebook, YouTube, and Groupon in its marketing. The article concludes that while social media may feel overwhelming, communicating through these channels is important for businesses to stay connected to customers in today's digital world.
How advertisements help business firmsmanasa rajan
Advertisements are effective means for businesses to promote their goods and services by providing relevant information to potential customers. They are a form of paid, non-personal communication used to spread information about products and services to attract customers and increase sales. Customers are drawn to interesting and catchy ads across various media like newspapers, magazines, television, and increasingly social media which allows for targeted campaigns. While ads can boost profits when done ethically, unethical ads that provide false claims or target vulnerable groups harm businesses and should be avoided.
This document summarizes a presentation about activating customer engagement and advocacy through online communities. It discusses how customer expectations have changed in the digital age and that customers now have power in the buying process. It emphasizes understanding customer conversations throughout their journey and creating engaging online communities where customers can help each other. When companies provide value to customers and facilitate customer-to-customer conversations in these communities, it can create strong advocacy and loyalty through what is called the "Community Effect."
The document describes the author's experience going camping with international students in the bush of Botswana. It discusses the packing process before camping and how modern nomads, who lack routine, adjust to the highly structured environment of camping. The summary provides insight into what happens when free-spirited travelers encounter the direct and singular experience of camping.
The document discusses how the foundations of the ultimate customer experience were created in medieval marketplaces over 1,000 years ago, with highly personal interactions, immediate feedback loops, and success depending on word-of-mouth reputation. It argues that while mass media disrupted this for a century, digital technologies are reconnecting businesses to these core marketplace values of personal connections and word of mouth. For companies to succeed with digital customer experience requires adopting a "Medieval Mindset" and overcoming cultural impediments within organizations.
Internet is unfair – Exploring exploitation and consumer powerYing DONG
This document discusses user-generated content on the internet and its value to commercial companies. It argues that while internet users freely generate content and share their experiences, commercial companies are able to collect and analyze this user data to learn about consumer behaviors and preferences. This allows companies to highly target their advertisements and marketing strategies. However, internet users are often unaware of how much economic value their contributions online provide to corporations. The document explores whether this relationship between users and companies makes the internet an unfair platform for users from an economic perspective.
Why online advertising is not a dirty word - Echelon 2014e27
Online advertising as a business model is typically shunned in Southeast Asia, mainly due to investor’s lack of faith in its potential as a serious revenue opportunity. Joe is here to share with you that the notion of startups not being able to monetise via online advertising might not hold true, especially looking at data from Southeast Asia’s online trends. Joe will compare similar mid sized markets like the Nordics, Latin America, Brazil, India and Russia and do a deep dive into the online trends from Singapore, Malaysia, Indonesia, Thailand, Philippines and Vietnam. Delegates can expect to get a better understanding on why online advertising is not a dirty word and where is Southeast Asia in terms of online advertising as a serious potential business model, and where are we headed towards.
Stay up to date on Asia's tech scene:
Read the latest news: http://e27.co
Sign up for our Weekly Digest that curates the Top news in Asia: http://bit.ly/subscribe-to-e27
Custom Paper Writing Service.. Online assignment writing service.Lisa Martinez
This document describes the steps to use a custom paper writing service:
1. Create an account with necessary information like a password and email.
2. Complete a 10-minute order form providing instructions, sources, deadline and attach a sample work if wanting the writer to mimic your style.
3. The service uses a bidding system where writers bid on your request and you choose one based on qualifications, history and feedback, placing a deposit to start.
4. Review the paper and authorize final payment if pleased, or request free revisions. The service guarantees original, high-quality work or a full refund.
Dentsu Aegis Network - Quarterly on content marketingiProspect Norge
This document discusses content marketing from Dentsu Aegis Network, a marketing agency. It provides definitions and perspectives on content marketing, including that it is marketing using content rather than advertising. Content can take many forms, such as videos, text, pictures, apps, and physical objects. It can be distributed through bought, owned, and earned media channels. The document discusses how content marketing can be used at different stages of the consumer purchase process and decision journey. It also provides perspectives on using content marketing from both a marketing and communications planning viewpoint, including how it can be used to increase a brand's mental availability and build new associations with consumers.
This document provides an overview of marketing concepts and best practices. It defines marketing as the process of creating, communicating, delivering, and exchanging offerings of value for customers. Marketing involves four key components - product, price, place, and promotion. The goal of marketing is to create profitable exchanges for consumers by optimizing value, which is determined as benefits received minus price and effort. Marketing activities are carried out by all types of organizations, including for-profit companies, non-profits, and individuals. A marketing plan outlines an organization's strategy for implementing the four P's to meet customer needs and achieve business objectives.
The document discusses how electrical contractors can use social media and other online marketing strategies to promote their business. It outlines several major social media platforms - Facebook, Twitter, YouTube, and daily deals sites like Groupon - and provides tips for how contractors can effectively engage on each to build customer loyalty and awareness. The key advice includes knowing your audience, posting purposeful and relevant content, being responsible online, and listening to customer feedback. Electrical contractor Above & Beyond Electric is featured for its successful use of Facebook, YouTube, and Groupon in its marketing. The article concludes that while social media may feel overwhelming, communicating through these channels is important for businesses to stay connected to customers in today's digital world.
Similar to Media presentation attention economy (11)
1. Joanna Darlington Katherine Weller Kathryn Robinson Outlining the key features of attention economy and free labour, and how they influence our lives today.
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7. An example of free labour is Wikipedia. This uses free labour by allowing us to input more data in order to help their company provide a service. After reading an article, we can chose to edit or add more information. Therefore we are working for free. The example on the slide shows how we could edit the information provided about SpongeBob.
8. Websites such as Amazon use free labour in several different ways. They let customers write reviews of products, in order to promote their website. This give a sense of security to others wishing to purchase specific items as we know that other people gave them a positive review. Also, they take information of what other customers are viewing to advertise different products, as seen on the slide.
9. Amazon then gives information of customer buying trends to further promote related products. This example, when searching for a digital camera, gave options to look at memory cards, camera cases and alternate digital cameras pop up. Other websites that do this include Argos, Dorothy Perkins and Comet.
10. Ebay provides a similar service to amazon with comments and feedback, input from the public in order for the company to benefit. These reviews are not just for the product, but for the seller too. The example shown on the slide, shows Bench outlets’ overall customer review. As the public makes up the buyers and the sellers, ebay receives free labour because we do most of the work for them.
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14. In conclusion we can see that attention economy and free labour play an important role in our everyday life. Although we don’t always realise it our every move is being manipulated to encourage an economic output. The examples that we have shown are profitable organisations therefore proving that free labour and attention economy will always have a place in society.
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Editor's Notes
Whilst researching web 2.0 the aspect we have chosen to specialise in is attention economy and free labour. For those of you who do not remember I am Katherine Weller, this is Kathryn Robinson and this is Joanna Darlington. We will outline the key features of attention economy and free labour and expand on how they influence our lives today.
What is attention economy? Attention economy treats human intelligence as a scarce resource, using our interests to provide the best advertising for our needs. So this means that companies take our information and adapt it predominantly through advertising to benefit them as a company and our demands.
This shows the processes of attention economy and how both consumers and companies are linked to provide the best service possible. As you can see there are two contributors to this process, the consumer’s attention and the services of the company. These are combined to benefit the economy as a whole.
Examples of attention economy. Social networking sites use the information we choose to give (such as interests, date of birth, etc) to provide advertising that is relevant for to an individual. Examples are sites such as myspace and facebook. This is a screen grab from the advertising that facebook offers, assuming these products would meet my needs.
Another type of attention economy could be TV advertising. An example of this could be that during family programmes such as the x factor, adverts for family meals are shown, whereas later at night, adverts for alcohol that would appeal to an older age group could be shown. This also depends as to the channel programmes are being viewed on and the way they are funded.
Moving on to Free labour. Free labour is using our everyday habits to benefit companies. This is not necessarily a conscious act, yet users and companies can benefit from the information given. This means that the time we spend within media can be transformed into a profitable source for companies.
An example of free labour is Wikipedia. This uses free labour by allowing us to input more data in order to help their company provide a service. After reading an article, we can chose to edit or add more information. Therefore we are working for free. The example on the slide shows how we could edit the information provided about spongebob.
Websites such as amazon use free labour in several different ways. They let customers write reviews of products, in order to promote their website. This give a sense of security to others wishing to purchase specific items as we know that other people gave them a positive review. Also, they take information of what other customers are viewing to advertise different products, as seen on the slide.
Amazon then gives information of customer buying trends to further promote related products. This example, when searching for a digital camera, gave options to look at memory cards, camera cases and alternate digital cameras pop up. Other websites that do this include argos, dorothy perkins and comet.
Ebay provides a similar service to amazon with comments and feedback, input from the public in order for the company to benefit. These reviews are not just for the product, but for the seller too. The example shown on the slide, shows bench outlets’ overall customer review. As the public makes up the buyers and the sellers, ebay receives free labour because we do most of the work for them.
Cinema adverts are also used to promote similar films either within the same genre, age range, or certification. For example when I went to see ‘the death and life of Charlie St. Cloud’, Harry Potter was advertised because it was of the same age certification of the feature film.
Although hairdressers are paid for the job they do, they are also involved in free labour as they have to make the customers feel comfortable in the environment they are in by including them in a conversation and empathising with the customers feelings. Therefore although they are only being paid for one job, without undertaking the social aspects of hairdressing they would no longer have customers.
With advances in new labour, more people are working from home, therefore blurring the divide between home and work life. This also affects employees rights as it would be hard for there to be a workers union within a dispersed company. An example of this is virtual call centres where many people can work from home in the comfort and safety of their living room.
In conclusion we can see that attention economy and free labour play an important role in our everyday life. Although we don’t always realise it our every move is being manipulated to encourage an economic output. The examples that we have shown are profitable organisations therefore proving that free labour and attention economy will always have a place in society.