This poll surveyed 200 professionals in Belize City about their perceptions of local media. 100 respondents were randomly selected from media professionals, businesses, schools and other institutions. The survey consisted of 5 questions about which local newscasts are most influential, informative, watched and credible. Most respondents said Channel 7 is most influential and informative, while Channel 5 is considered most credible and watched by most people.

1. Poll:
Media
Perception
April
4,
2014
The
target
population
that
is
represented
in
this
poll
is
the
adult
with
a
university
degree
or
someone
who
is
employed
in
a
senior
position
with
an
established
business
or
@irm.
All
interviews
were
conducted
via
email,
text
or
whatsapp.
They
were
self
administered,
where
the
respondents
were
sent
the
questions
to
reply
with
their
answers.
A
sample
of
convenience
was
selected
with
200
participants
within
Belize
City.
To
achieve
an
equal
probability
of
selection,
100
respondents
were
randomly
selected
from
the
list
of
200
participants.
The
selection
process
of
compiling
a
list
of
200
was
employed
by:
1. Selecting
2
persons
from
each
of
the
following
media
houses:
Channel
5,
Channel
7,
Love
TV,
Plus
TV
and
*KREM
TV.
2. Selecting
persons
with
senior
level
position
from
various
established
institutions:
BEL,
BTL,
RFG,
Brodies,
Save
U,
5
Law
Firms,
3
Accounting
@irms,
Belize
Bank,
FCIB,
Scotia
Bank,
and
Heritage
Bank.
3. Teachers
from
SCA,
Pallotti
HS,
Gwen
Liz,
ACC
and
SCJ,
and
5
small
business
from
Belize
City.
The
study
was
done
using
a
SPSS
(Statistical
Package
for
Social
Scientist)
software.
The
model
was
a
@ive-­‐question
survey
to
establish
media
perception
within
the
higher
learning
population
of
Belize.
A
previous
poll
was
done
in
2012
that
established
the
population
that
represented
a
higher
learning
at
8.3%.
The
model
represents
a
margin
of
error
of
(+
-­‐)
7%.
* KREM
TV
newscast
was
not
selected
as
an
option
to
be
on
the
survey
because
it
has
less
than
one
year
of
being
launched
as
a
newscast.
The following poll was done independently and was mainly created for marketing
purposes.
1. Which local newscast do you think is most likely to influence change in your society?
0
10
20
30
40
50
60
Channel 5 Channel 7 Love TV Plus TV
1616
60
8

2. 2. Which local newscast do you think is most informative?
3. Do you watch more than one local newscast?
4. Which newscast do you think "most people" watch?
5. Which newscast do you find to be most credible?
0
10
20
30
40
50
60
Channel 5 Channel 7 Love TV Plus TV
8
20
60
12
0
18
36
54
72
90
Yes No
16
84
0
20
40
60
Channel 5 Channel 7 Love TV Plus TV Ch. 5 & 7
840
68
20
0
10
20
30
40
50
60
Channel 5 Channel 7 Love TV Plus TV
1212
60
16