Media Management Group Presentation about pitching Frazier Flowers to low, medium, and high tier television networks

1. Media Management
Presentation:
Frazier Flowers
Katie Brown, Emma Green, Keshauna Jones, Sallie Tolleson, & Reilly Williams

2. High Tier - Law & Order SVU
Starting Information:
BUDGET : $75,000 POPULATION : 791,091
DATELINE COSTS : $1,300 for 3 months (a quarter) RATING : 3.5
SHARE : 6.3%
REACHES : 54.5% of the population of West Palm Beach for women 35-64 years old
➔ $1,300/3 = $433 → $75,000/$433 = 173 times we run the add per year
➔ 791,091 (population)/100 = 7910 → 7910 x 3.5 = $27,685/1,300 =$21.29 cost per thousand
➔ 6.3% x 3.5 = 22.05 GRP
➔ Target Audience = Women ages 35 - 64 years old
Reilly Williams’ Slide

3. Medium Tier - Dateline
Starting Information:
BUDGET : $75,000 POPULATION : 791,091 DATELINE COSTS : $1150 for 3 months (a quarter)
RATING : 4.5 SHARE : 9.8% REACHES : 48.1% of the population of West Palm Beach for women 35-64
years old
➔ $1150/3 = $383 → $75,000/$383 = 195 times we run the add per year
➔ 791,091 (population)/100=7910.91 x 4.5 (U.S. rating) = 35,595/$1150 (dateline cost)= $30.95 cost
per thousand
➔ 4.5 x 9.8%= 44.10 GRP
➔ Target Audience = Women ages 35-64 years old
Sallie Tolleson’s slide

4. Low Tier - Saturday Night Live
Starting Information:
BUDGET : $75,000 POPULATION : 791,091
SNL COSTS : $800 for 3 months (a quarter) RATING : 0.6
SHARE : 1.9%
REACHES : 35.8% of the population of West Palm Beach for women 35-64 years old
➔ $800/3 =$266 → $75,000/$266 = 281 times we run the add per year
➔ 791,091 (population)/100 = 7910 → 7910 x 0.6 = 4,746/$800 = $5.93 cost per thousand
➔ 1.9% x 0.6 = 1.14 GRP
➔ Target Audience = Women ages 35-64 years old
Keshauna Jones’ Slide