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Global advertisers face challenges attracting attention in today's competitive marketplace through conventional methods that are expensive. Below the line (BTL) activities provide a solution as they are offbeat, low-cost ways to engage audiences through unique branding experiences like painting people in company colors, sponsoring parades with dancers or brand mascots on stilts, or using large balloons to visibility promote a brand to many people at once. These memorable marketing tactics can effectively spread brand awareness without high costs.



