Bus stands and highways see huge daily traffic and provide great exposure for advertisers. However, conventional large-scale advertising is very expensive. BelowTheLine (BTL) promotional activities offer cheaper alternatives like branded parades, dancers, people on stilts, or colorful brand representations that can attract significant attention in an eye-catching yet affordable manner. Global Advertisers helps clients plan, produce, and execute such unconventional marketing strategies tailored to their needs and budgets.