A survey was conducted among mainstream media journalists in Delhi and Mumbai who cover the pharmaceutical industry. The survey found that: 1) Ranbaxy, Dr. Reddy's, and Pfizer are the top pharma companies in terms of media recall. 2) Price control, patents, and new product launches are the most prominent issues in media coverage of the pharma industry. 3) Glenmark and Ranbaxy are seen as the fastest growing companies, while no companies stood out as most credible. Glenmark and Dr. Reddy's were seen as the most innovative, but the media was unaware of the best companies to work for.

1. Trends in Media Mindset
As observed from the
findings of a Survey conducted
Among Mainline, Financial, Electronic Media journalists in
Delhi & Mumbai

2. Hardcore Pharma Journalists Interviewed in this Survey
Journalist Designation Publication/ Channel
Khomba Singh Health Correspondent Economic Times
Joe Mathew Senior Correspondent Business Standard
Alok Sharma Senior Correspondent Financial Express
Bhuma Srivastava Staff Writer HT MINT
Supratip Ghosh Senior Reporter Hindustan Times (Mumbai)
Shaleen Aggarwal Principal Correspondent DNA
Smita Aggarwal Staff Writer Indian Express
Gauri Kamath Sub Editor Business World (Mumbai)
Vikas Dandekar Senior Correspondent CNBC (Mumbai)
Sumit Ghoshal Senior Correspondent Business India

3. 90%
60%
90%
40%
40%
Data Compiled from Interview with India’s leading
Pharma Journalists of Delhi and Mumbai from
Mainline, Financials, Magazines & Electronic Media
Ranbaxy, Dr Reddy’s & Pfizer are among the top pharma companies in terms of media
recall.

4. Key Issues in Media Mindset
Data Compiled from Interview with India’s leading
Pharma Journalists of Delhi and Mumbai from
Mainline, Financials, Magazines & Electronic Media
Price Control, Patent & Product Launch are the top three prominent media issues

5. Growth Credibility Innovation Work Place
In the media perception Glenmark & Ranbaxy top score in terms of Growth
In terms of credibility there are no clear cut leaders
As far as being innovative is concerned Glenmark & Dr Reddy’s are way ahead
By and large the media is blank in terms of the “Best Place to Work”

7. MSD – Key Personalities in Media
Mindset