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McAfee SECURE
Affiliate Program Overview

2009




© 2007 McAfee, Inc.
2



Who We Are


 World s
 World’s largest PCI scan vendor
 More than 30 million scans of ecommerce applications performed to date
 More than 80,000 sites certified daily
 Serving over 7 Billion certification images per month
 450+ Partners including Visa, PayPal, MonsterCommerce & BBBOnLine
 Most of the Internet Retailer Top 500 are McAfee SECURE
 Security clients include Visa, Yahoo!, HP, Diebold & Marines.com




1/22/2009
3

Problem
Hackers, credit card theft, and ID theft are slowing the growth of
ecommerce

Trust is the #1 issue for consumers when considering an ecommerce
purchase

  —    70% only shop on sites with security protection seal.
       (IBM research)

  —    61% say ‘I would shop online more if I knew my credit card was secure
       (
       (Visa study)
                 y)

  —    70% of consumers that have terminated an online order due to ‘transaction trust’
       (TNS Survey)


                          Solution:



 1/22/2009
4




 What we do

SCAN
 We scan our clients websites daily


TEST
 We test for vulnerabilities and provide remediation solutions


CERTIFY
 We certify your website and place the McAfee SECURE trust mark




1/22/2009
5
            McAfee SECURE Measured Sales Lift




Testing proves an average increase in sales of 11.2%


1/22/2009
6

Merchant ROI Example


coolcameras.com            sells an average of $20,000 per month

 Their average order is $400 with a gross profit margin of 25%
 = $5,000 gross profit per month

 They add McAfee SECURE to their site at a cost of $1790 per year

 Their sales increase by 11%
  — $26,400 Net increase in annual sales
  — $6,600 Net increase in gross revenue


 $6,600 return on $1790 investment = 269% ROI



1/22/2009
7


 Pricing is based on a site’s daily page views




• Up to 4000 page views per day                  $1379 per year

• Up to 6000 page views per day                  $1790 per year

• Up to 10,000 page views per day                $2590 per year

• Up to 25,000 page views per day                $3430 per year

• Up to 75,000 page views per day                $7317 per year




 1/22/2009
8
We also help drive traffic through annotated Search




                                                      McAfee SECURE
                                                       Certified Sites
                                                       within McAfee
                                                      SECURE Search.


                                                        Green and
                                                      Yellow sites are
                                                        annotated.
                                                      Danger sites are
                                                        filtered out




    1/22/2009
9

How we help you market McAfee SECURE
We supply compelling banners, graphics & text
which link out to your coded enrollment page:




 1/22/2009
10


Benefits of becoming a McAfee SECURE Affiliate

 Great value-add for your clients

       Free or $99 PCI
       McAfee SECURE

 Best-of-Breed security for your infrastructure


 Reduced churn - successful merchants survive to pay you longer


 Easy to implement - you market and we do everything else


 A lucrative new revenue stream from your install base
  —    You earn 20% of ongoing revenue from your sales




1/22/2009
11



Contact

Kevin Knutson
707-251-4426
Sr. Marketing and Security Advisor
Kevin_knutson@mcafee.com

http://www.mcafeesecure.com/us/




  1/22/2009

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McAfee Secure Affiliate Partner Overview

  • 1. McAfee SECURE Affiliate Program Overview 2009 © 2007 McAfee, Inc.
  • 2. 2 Who We Are World s World’s largest PCI scan vendor More than 30 million scans of ecommerce applications performed to date More than 80,000 sites certified daily Serving over 7 Billion certification images per month 450+ Partners including Visa, PayPal, MonsterCommerce & BBBOnLine Most of the Internet Retailer Top 500 are McAfee SECURE Security clients include Visa, Yahoo!, HP, Diebold & Marines.com 1/22/2009
  • 3. 3 Problem Hackers, credit card theft, and ID theft are slowing the growth of ecommerce Trust is the #1 issue for consumers when considering an ecommerce purchase — 70% only shop on sites with security protection seal. (IBM research) — 61% say ‘I would shop online more if I knew my credit card was secure ( (Visa study) y) — 70% of consumers that have terminated an online order due to ‘transaction trust’ (TNS Survey) Solution: 1/22/2009
  • 4. 4 What we do SCAN We scan our clients websites daily TEST We test for vulnerabilities and provide remediation solutions CERTIFY We certify your website and place the McAfee SECURE trust mark 1/22/2009
  • 5. 5 McAfee SECURE Measured Sales Lift Testing proves an average increase in sales of 11.2% 1/22/2009
  • 6. 6 Merchant ROI Example coolcameras.com sells an average of $20,000 per month Their average order is $400 with a gross profit margin of 25% = $5,000 gross profit per month They add McAfee SECURE to their site at a cost of $1790 per year Their sales increase by 11% — $26,400 Net increase in annual sales — $6,600 Net increase in gross revenue $6,600 return on $1790 investment = 269% ROI 1/22/2009
  • 7. 7 Pricing is based on a site’s daily page views • Up to 4000 page views per day $1379 per year • Up to 6000 page views per day $1790 per year • Up to 10,000 page views per day $2590 per year • Up to 25,000 page views per day $3430 per year • Up to 75,000 page views per day $7317 per year 1/22/2009
  • 8. 8 We also help drive traffic through annotated Search McAfee SECURE Certified Sites within McAfee SECURE Search. Green and Yellow sites are annotated. Danger sites are filtered out 1/22/2009
  • 9. 9 How we help you market McAfee SECURE We supply compelling banners, graphics & text which link out to your coded enrollment page: 1/22/2009
  • 10. 10 Benefits of becoming a McAfee SECURE Affiliate Great value-add for your clients Free or $99 PCI McAfee SECURE Best-of-Breed security for your infrastructure Reduced churn - successful merchants survive to pay you longer Easy to implement - you market and we do everything else A lucrative new revenue stream from your install base — You earn 20% of ongoing revenue from your sales 1/22/2009
  • 11. 11 Contact Kevin Knutson 707-251-4426 Sr. Marketing and Security Advisor Kevin_knutson@mcafee.com http://www.mcafeesecure.com/us/ 1/22/2009