This document outlines McKinsey's model for driving behavioral change in an organization. The model identifies 12 categories of levers, or actions, that leadership can use to influence behavior including leadership actions, storytelling, organizational structure, targets and metrics, management processes, talent development, and learning. The goal is to align all aspects of the organization around a common mission, vision and values to achieve behavioral change across different levels from corporate to individuals.

1. © Vlerick Business School
MCKINSEY MODEL FOR BEHAVIORAL CHANGE
– Leadership actions
– Opinion shapers
– Interaction style
– Story development
(includes mission,
vision, values, etc.)
– Story delivery
(across corporate,
BU/function,
workgroup and
individual levels)
– Organization
structure
– Targets and metrics
– Management
processes
– Business processes
– Rewards,
recognition and
consequences
– Information systems
– Talent upgrading
(including hiring,
replacing, retaining)
– Learning (including
on-the-job
development and
training)
Lever categories Lever categories