The document promotes the International Roots Festival in The Gambia, West Africa from 2014. The festival celebrates unity through culture and connects the shared heritage of African diaspora and continental Africans. It takes place near Kunta Kinteh Island, formerly called Jamestown Island, an important historical site where slave trading occurred for Senegambians and the starting point for Kunta Kinteh's journey into slavery in America. The festival aims to honor those who were enslaved and reflect on the impact of the slave trade through Africa and the Americas.