The document discusses a presentation by Aleksandra Iwicka on personal branding for executive managers. The presentation covers topics like defining personal brand, why personal branding matters given differences between generations, examples of personal branding, appropriate use of social media, and tools and content for effective personal branding. The presentation is intended to help executive managers understand and promote their personal brand.

1. CPL EXECUTIVE S E A R C H © 2019 CPL Jobs. All Rights Reserved.
January 2020
Presented by A l e k s a n d r a I w i c k a
25.01.2020
PERSONAL BRANDING
FOR EXECUTIVE MANAGERS

2. 8.000
PLACEMENTS
INCLUDING EXECUTIVE HIRES
MEMBER OF ADVISORY
BOARD AT EMBA POZNAN
ATLANTA
ALEKSANDRA IWICKA
E: aleksandra.iwicka@cpljobs.pl
Li: linkedin.com/in/aleksandra-iwicka-mba/
CEE Regional Manager, MBA
New Technologies Eco food
Zero waste life Human Brain
Psychoprofiling Communication
filters

3. POLAND
GERMANY
CZECH REPUBLIC
SLOVAKIA
HUNGARY
IRELAND
NETHERLANDS
TUNISIA
UK
©2018CPLJobs.AllRightsReserved.
WHO WE ARE
AT CPL ?
CPL OFFICES
COUNTRIES
9
40
28YEARS IN BUSINESS

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EMPLOYED IN THE SSC/BPO SECTOR
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of industry awards
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IN 1989
40 / 9
OFFICES / COUNTRIES

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C Z E C H R E P U B L I C | G E R M A N Y | H U N G A R Y | I R E L A N D | N E T H E R L A N D S | P O L A N D | S L O V A K I A | T U N I S I A | U K
©2018CPLJobs.AllRightsReserved.
Customer Focus Excellence in everything we do for our clients and internal customers, including a commitment to innovation.
Accountability It is not just about your part of the job or task, it is about seeing the whole job through to the end, "it is not done until it is all done".
Respect Integrity, fairness, listening, cooperation, responsiveness and perceptiveness.
Effective communication Clarity in communication, openness and willingness to listen ensures understanding of the request.
Empowerment Enabling and supporting people to maximise their potential. An entrepreneurial spirit and passion for the work we do.
CPLVALUES
©2019CPLJobs.AllRightsReserved.

6. CPL EXECUTIVE S E A R C H © 2019 CPL Jobs. All Rights Reserved.
AGENDA
What is personal brand?
Why personal branding matters?
Who is your audience?
Examples of personal branding
Social Media are ok
Tools to start with
Content to promote

7. WHAT IS PERSONAL BRAND?

8. Is it only about SELF PROMOTION?
Awareness of your values
Who you are as a leader
Your asset and trademark
Role modelling and coaching
CPL EXECUTIVE S E A R C H © 2019 CPL Jobs. All Rights Reserved.

9. WHO WE ARE AS LEADERS
VISION
COURAGE
INTEGRITY
HUMILITY
STRATEGIC PLANNING
FOCUS
COOPERATION
CPL EXECUTIVE S E A R C H © 2019 CPL Jobs. All Rights Reserved.

10. Points for self reflection
Have you defined your personal brand ?
Are you consistently living your brand everyday?
CPL EXECUTIVE S E A R C H © 2019 CPL Jobs. All Rights Reserved.

12. WHY PERSONAL BRANDING
MATTERS?

13. Baby boomers Gen X
Pre 1963 1964-1982
CPL EXECUTIVE S E A R C H
STEVE JOBS ELON MUSK
© 2019 CPL Jobs. All Rights Reserved.

14. Baby boomers Gen X
Pre 1963 1964-1982
CPL EXECUTIVE S E A R C H
STEVE JOBS ELON MUSK
Gen Y Gen Z
Post 19951983-1995
MILLENIALS
MARK ZUCKERBERG MALALA YOUSAFZAI
© 2019 CPL Jobs. All Rights Reserved.

15. CHARACTERISTICS
BABY BOOMERS
1945-1960
GENERATION X
1961-1980
GENERATION Y
1981-1995
GENERATION Z
Born after 1995
ASPIRATION Job security Work-life balance Freedom and flexibility Security and stability
ATTITUDE TOWARD
CAREER
ORGANISATIONAL
Careers are defined by
employers
EARLY „PORTFOLIO”
CAREERS
Loyal to profession, not
necessarily to employer
DIGITAL
ENTEPRENEURS
Work „with” organisation
not „for
CAREER MULTITASKER
Will move seamlessly
between organisationsand
„pop-up” businesses
COMMUNICATION
PREFERENCE
Face-to-face Text messaging or e-mail
Online and mobile
(text messaging)
Facetime
PREFERENCE WHEN
MAKING FINANCIAL
DECISIONS
Face-to-face ideally, but
increasingly will go
online
Online-would prefer
face-to-face if time
permitting
Face-to-face
Solutions will be digitally
crowd-sourced
WHAT ARE THE DIFFERENCES BETWEEN GENERATIONS?
CPL EXECUTIVE S E A R C H © 2019 CPL Jobs. All Rights Reserved.

16. CHARACTERISTICS
BABY BOOMERS
1945-1960
GENERATION X
1961-1980
GENERATION Y
1981-1995
GENERATION Z
Born after 1995
ASPIRATION Job security Work-life balance Freedom and flexibility Security and stability
ATTITUDE TOWARD
CAREER
ORGANISATIONAL
Careers are defined by
employers
EARLY „PORTFOLIO”
CAREERS
Loyal to profession, not
necessarily to employer
DIGITAL
ENTEPRENEURS
Work „with” organisation
not „for
CAREER MULTITASKER
Will move seamlessly
between organisationsand
„pop-up” businesses
COMMUNICATION
PREFERENCE
Face-to-face Text messaging or e-mail
Online and mobile
(text messaging)
Facetime
PREFERENCE WHEN
MAKING FINANCIAL
DECISIONS
Face-to-face ideally, but
increasingly will go
online
Online-would prefer
face-to-face if time
permitting
Face-to-face
Solutions will be digitally
crowd-sourced
WHAT ARE THE DIFFERENCES BETWEEN GENERATIONS?
CPL EXECUTIVE S E A R C H © 2019 CPL Jobs. All Rights Reserved.

17. CHARACTERISTICS
BABY BOOMERS
1945-1960
GENERATION X
1961-1980
GENERATION Y
1981-1995
GENERATION Z
Born after 1995
ASPIRATION Job security Work-life balance Freedom and flexibility Security and stability
ATTITUDE TOWARD
CAREER
ORGANISATIONAL
Careers are defined by
employers
EARLY „PORTFOLIO”
CAREERS
Loyal to profession, not
necessarily to employer
DIGITAL
ENTEPRENEURS
Work „with” organisation
not „for
CAREER MULTITASKER
Will move seamlessly
between organisationsand
„pop-up” businesses
COMMUNICATION
PREFERENCE
Face-to-face Text messaging or e-mail
Online and mobile
(text messaging)
Facetime
PREFERENCE WHEN
MAKING FINANCIAL
DECISIONS
Face-to-face ideally, but
increasingly will go
online
Online-would prefer
face-to-face if time
permitting
Face-to-face
Solutions will be digitally
crowd-sourced
WHAT ARE THE DIFFERENCES BETWEEN GENERATIONS?
CPL EXECUTIVE S E A R C H © 2019 CPL Jobs. All Rights Reserved.

18. CHARACTERISTICS
BABY BOOMERS
1945-1960
GENERATION X
1961-1980
GENERATION Y
1981-1995
GENERATION Z
Born after 1995
ASPIRATION Job security Work-life balance Freedom and flexibility Security and stability
ATTITUDE TOWARD
CAREER
ORGANISATIONAL
Careers are defined by
employers
EARLY „PORTFOLIO”
CAREERS
Loyal to profession, not
necessarily to employer
DIGITAL
ENTEPRENEURS
Work „with” organisation
not „for
CAREER MULTITASKER
Will move seamlessly
between organisationsand
„pop-up” businesses
COMMUNICATION
PREFERENCE
Face-to-face Text messaging or e-mail
Online and mobile
(text messaging)
Facetime
PREFERENCE WHEN
MAKING FINANCIAL
DECISIONS
Face-to-face ideally, but
increasingly will go
online
Online-would prefer
face-to-face if time
permitting
Face-to-face
Solutions will be digitally
crowd-sourced
WHAT ARE THE DIFFERENCES BETWEEN GENERATIONS?
CPL EXECUTIVE S E A R C H © 2019 CPL Jobs. All Rights Reserved.

19. CHARACTERISTICS
BABY BOOMERS
1945-1960
GENERATION X
1961-1980
GENERATION Y
1981-1995
GENERATION Z
Born after 1995
ASPIRATION Job security Work-life balance Freedom and flexibility Security and stability
ATTITUDE TOWARD
CAREER
ORGANISATIONAL
Careers are defined by
employers
EARLY „PORTFOLIO”
CAREERS
Loyal to profession, not
necessarily to employer
DIGITAL
ENTEPRENEURS
Work „with” organisation
not „for
CAREER MULTITASKER
Will move seamlessly
between organisationsand
„pop-up” businesses
COMMUNICATION
PREFERENCE
Face-to-face Text messaging or e-mail
Online and mobile
(text messaging) Facetime
PREFERENCE WHEN
MAKING FINANCIAL
DECISIONS
Face-to-face ideally, but
increasingly will go
online
Online-would prefer
face-to-face if time
permitting
Face-to-face
Solutions will be digitally
crowd-sourced
WHAT ARE THE DIFFERENCES BETWEEN GENERATIONS?
CPL EXECUTIVE S E A R C H © 2019 CPL Jobs. All Rights Reserved.

20. CHARACTERISTICS
BABY BOOMERS
1945-1960
GENERATION X
1961-1980
GENERATION Y
1981-1995
GENERATION Z
Born after 1995
ASPIRATION Job security Work-life balance Freedom and flexibility Security and stability
ATTITUDE TOWARD
CAREER
ORGANISATIONAL
Careers are defined by
employers
EARLY „PORTFOLIO”
CAREERS
Loyal to profession, not
necessarily to employer
DIGITAL
ENTEPRENEURS
Work „with” organisation
not „for
CAREER MULTITASKER
Will move seamlessly
between organisationsand
„pop-up” businesses
COMMUNICATION
PREFERENCE
Face-to-face Text messaging or e-mail
Online and mobile
(text messaging)
Facetime
PREFERENCE WHEN
MAKING FINANCIAL
DECISIONS
Face-to-face ideally, but
increasingly will go
online
Online-would prefer
face-to-face if time
permitting
Face-to-face
Solutions will be digitally
crowd-sourced
WHAT ARE THE DIFFERENCES BETWEEN GENERATIONS?
CPL EXECUTIVE S E A R C H © 2019 CPL Jobs. All Rights Reserved.

21. CPL EXECUTIVE S E A R C H © 2019 CPL Jobs. All Rights Reserved.

22. CPL EXECUTIVE S E A R C H © 2019 CPL Jobs. All Rights Reserved.

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30. EVERYDAY THINGS THAT YOUNG CONSUMERS DO NOT BUY
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31. EVERYDAY THINGS THAT YOUNG CONSUMERS DO NOT BUY
CPL EXECUTIVE S E A R C H © 2019 CPL Jobs. All Rights Reserved.

32. EVERYDAY THINGS THAT YOUNG CONSUMERS DO NOT BUY
CPL EXECUTIVE S E A R C H © 2019 CPL Jobs. All Rights Reserved.

33. EVERYDAY THINGS THAT YOUNG CONSUMERS DO NOT BUY
CPL EXECUTIVE S E A R C H © 2019 CPL Jobs. All Rights Reserved.

34. EVERYDAY THINGS THAT YOUNG CONSUMERS DO NOT BUY
CPL EXECUTIVE S E A R C H © 2019 CPL Jobs. All Rights Reserved.

35. 75% of S&P companies will disappear by 2025
CPL EXECUTIVE S E A R C H Source: Responding to Digital Disruption in the Security Sector - March 2018 - NZ

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„Change has never happened
so fast and it will never happen
so slow again

37. ?
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38. ?
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39. CPL EXECUTIVE S E A R C H
Global executives estimate that 44%of
a company’s market value is attributable to
CEO reputation.
© 2019 CPL Jobs. All Rights Reserved.

40. Social Media
Why LinkedIn
Improve Your Profile
Your Content
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41. CPL EXECUTIVE S E A R C H © 2019 CPL Jobs. All Rights Reserved.

42. LinkedIn 100 mln users
Twitter 320 mln users
Facebook 1,59 billion users
YouTube
Snapchat
Instagram
Vine
Xing

43. LinkedIn 100 mln users
Twitter 320 mln users
Facebook 1,59 billion users
YouTube
Snapchat
Instagram
Vine
Xing

44. CPL EXECUTIVE S E A R C H © 2019 CPL Jobs. All Rights Reserved.

46. CPL EXECUTIVE S E A R C H © 2019 CPL Jobs. All Rights Reserved.

47. CPL EXECUTIVE S E A R C H © 2019 CPL Jobs. All Rights Reserved.

48. CPL EXECUTIVE S E A R C H © 2019 CPL Jobs. All Rights Reserved.

49. CPL EXECUTIVE S E A R C H © 2019 CPL Jobs. All Rights Reserved.

50. CPL EXECUTIVE S E A R C H © 2019 CPL Jobs. All Rights Reserved.

51. CPL EXECUTIVE S E A R C H © 2019 CPL Jobs. All Rights Reserved.

52. Social Media
Why LinkedIn
CPL EXECUTIVE S E A R C H © 2019 CPL Jobs. All Rights Reserved.

53. CPL EXECUTIVE S E A R C H © 2019 CPL Jobs. All Rights Reserved.

54. CPL EXECUTIVE S E A R C H © 2019 CPL Jobs. All Rights Reserved.

55. Social Media
Why LinkedIn
Improve Your Profile
CPL EXECUTIVE S E A R C H © 2019 CPL Jobs. All Rights Reserved.

56. CPL EXECUTIVE S E A R C H © 2019 CPL Jobs. All Rights Reserved.
IT IS ALL ABOUT YOUR PROFILE REALLY

57. MAKE YOUR PROFILE PUBLIC

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59. UPDATE YOUR LOCATION

60. CPL EXECUTIVE S E A R C H © 2019 CPL Jobs. All Rights Reserved.

61. ENDORSED SKILLS – THINK THEM
THROUGH

62. CPL EXECUTIVE S E A R C H © 2019 CPL Jobs. All Rights Reserved.

63. CREATE CUSTOMIZED URL
ADDRESS

64. CPL EXECUTIVE S E A R C H © 2019 CPL Jobs. All Rights Reserved.

65. ADD A BACKGROUND

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67. UPDATE YOUR PROFILE PICTURE
ADD CONTACT INFORMATION
IMPROVE HEADLINE
ASK FOR RECOMMENDATION

68. Social Media
Why LinkedIn
Improve Your Profile
Your Content
CPL EXECUTIVE S E A R C H © 2019 CPL Jobs. All Rights Reserved.

69. 1% CREATORS
9%
CONTRIBUTORS
90% LURKERS

70. CPL EXECUTIVE S E A R C H © 2019 CPL Jobs. All Rights Reserved.
https://www.facebook.com/glencarlson.cc/videos/vb.2757749
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71. Original
Content
Adjacent
Content
Trends Videos
Tips
Stats Predictions
Group
Discussio
ns
Lessons
Learned

72. Post
Jobs

73. Q & A

74. THANK YOU!