7. LS 4: stages of web marketing for retailers Stage Description 1. Brochure website small budget. It may sell a few items but really exists to see if web sales will work for the retailer. Customers are directed to the nearest store. . (Corresponds to info portal, info portal live status) 2. Commerce website This site involves full-scale retailing. It is not integrated with systems. client may order & later find an item not in stock. (Corresponds to booking portal-solicit query and reply by email) 3. Website integrated with existing process This site is integrated with the firms buying, inventory and accounting systems. (Corresponds to booking portal with chat option or real time, limited service transaction portal) 4. The webified store This lets the retailer sell items that are not being carried in a given store, directs customers to the items at other stores where they are available, enables web assisted sales and provides information from manufacturers websites. (Corresponds to full svc transaction portal) 5. Site integrated with manufacturer combines all the information sources needed for collaborative sales. Manufacturers automatically replenish fast selling items and ship directly to customers if so desired by the retailer
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Editor's Notes
Frequently, presenters must deliver material of a technical nature to an audience unfamiliar with the topic or vocabulary. The material may be complex or heavy with detail. To present technical material effectively, use the following guidelines from Dale Carnegie Training®. Consider the amount of time available and prepare to organize your material. Narrow your topic. Divide your presentation into clear segments. Follow a logical progression. Maintain your focus throughout. Close the presentation with a summary, repetition of the key steps, or a logical conclusion. Keep your audience in mind at all times. For example, be sure data is clear and information is relevant. Keep the level of detail and vocabulary appropriate for the audience. Use visuals to support key points or steps. Keep alert to the needs of your listeners, and you will have a more receptive audience.
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