Dr. Antoine Maurice Roussety has extensively researched the problem of goodwill in franchisee-operated businesses in Australia. His research paper contributes new knowledge on developing economic models to value the goodwill of franchisee businesses. These models can help with matters like mergers and acquisitions, inheritance valuations, and strategic decision making about growing, merging, or divesting a business. Dr. Roussety is an expert consultant and lecturer on franchising and entrepreneurship at Griffith University in Australia.