This document presents a proposal for an online foundation matching and purchasing system called "Matchme". It discusses selecting the ideal foundation through digital scanning and online purchase. It proposes developing software to match skin characteristics like type, undertone, and condition to the right foundation shade and effect (matte, dewy). It suggests using this technology along with marketing strategies like loyalty programs and promotions to increase global e-commerce revenue for foundations. It concludes with recommendations to consider men's makeup products and eco-friendly packaging, as well as addressing questions and references.

1. “Matchme”
Presented by :
Ghazal Mobasseri
Payal Goyal
Sakthipriyadharshini
Sanket Kulkarni
Wong Po Yan

2. How to select online the ideal foundation
with the perfect tint?

3. BRAND CODE
STYLE
Experimental,
Professional,
Artistic
COLOR
Black, White & Red
TEXTURE
Liquid,
Powder
SHAPE
Bold font, Simple,
Alphabetic
SYMBOLS
Edgy, Pop,
stylish, classy
LOCATION
Worldwide
MOMENT IN TIME
Now,
Future
MOOD
Eclectic, Energetic,
Exuberant

4. Skin
Condition
Skin
Type
DATABASE
Skin
Undertone
Normal
Oily
Dry
Combination
Sensitive
Aging
Acne
Rosacea
Dehydrated
Sensitized
O=Olive
W=Warm
P=Pink
Foundation
Effect
N=Neutral
C=Cool
Matte
Dewy, Shiny

5. Business Model
How to increase the revenue through E-commerce
Target : Global market
Need : Foundation tint
Unique Benefit : Digital
scanning /
online purchase
Activities :
Software
Development &
Marketing
Loyalty
Revenue
Resource :
Technical support
(Wisimage)
Less app Cost

6. Marketing Idea
[1] Birthday or Anniversary Goodies (base on the
CRM).
[2] Foundation sample when customer
downloads our app in store.
[3] #Promotion Code .
[4] Guerrilla Marketing
> Global Launch (With local Cultural Events)

7. Environment & Digital

8. RECOMMENDATIONS
[1] Why can’t they have a “Sister
Packaging” for foundation?
[2] Why cant they have make-up products
for men as well?
[3] The packaging and cosmetic can be made
& used with eco-friendly material &
technology as well?

9. Q＆A

10. REFERENCES
Brandom R., (Sept 12, 2017). The five biggest questions about Apple’s new facial recognition
system. Available from: https://www.theverge.com/2017/9/12/16298156/apple-iphone-x-face-id-
security-privacy-police-unlock. [Accessed 17 October 2017].
Curtis, S., (Oct 7, 2014).
Available from: http://www.telegraph.co.uk/technology/news/11146752/How-technology-is-
transforming-cosmetics.html. [Accessed 17 October 2017].
Derrick, J., (Nov 7, 2016) Types of Makeup Foundations.
Available from: https://www.liveabout.com/types-of-makeup-foundations-346071. [Accessed 18
October 2017].
Derval, D., (Sept, 2010). The Right Sensorial Mix: Targeting Consumer Product Development
Scientifically. Springer – Verlag Berlin Heidelberg.
Electronic Frontier Foundation., 2017. Biometrics.
Available from: https://www.eff.org/fr/issues/biometrics. [Accessed 15 October 2017].
Make up for ever, Profession Paris., 2017.
Available from: https://www.makeupforever.com/int/en-int
Make up foundation finder., 2017.
Available from: http://mugeek.vidalondon.net/makeup-shade-finder. [Accessed 18 October 2017].