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MasterKer Technical Insight
TECHNICAL SHAPE
MasterKer
TECHNICAL SHAPE
M22 keratin volume shampoo
M10 keratin volume mask
M50 kerafruit volumizer
M12 keratin detox shampoo
M50.1 kerafruit volume lotion
M50.2 kerafruit neutraliser
M12 keratin detox shampoo
M60 kerafruit relaxer
M60.1 kerafruit relax lotion
M60.2 keratin sealer
M70 kerafruit straightener
M70.1 kerafruit straightener
M70.2 keratin neutraliser
M12 keratin detox shampoo
M33 keratin curl rider
M80 kerafruit waver sensitive
M80.1 kerafruit wave lotion
M80.2 kerafruit neutraliser
M90 kerafruit waver resistant
M90.1 kerafruit wave lotion
M90.2 kerafruit neutraliser
volume straight waves
MasterKer
TECHNICAL SHAPE
MasterKer
TECHNICAL SHAPE
Advanced formulation.
Pre treatment:
	 M12 keratin detox shampoo
Volume:
	 M22 keratin volume shampoo
	 M10 keratin volume mask
	 M50 kerafruit volumizer
Straight:
	 M60 kerafruit relaxer
	 M70 kerafruit straightener
Waves:
	M33 keratin curl rider	
	 M80 kerafruit wave sensitive
	 M90 kerafruit wave resistant
Content
› kerafruit | keratin & multi-fruit acid complex
› glyoxylic acid
› cysteamine
• formol free
• thio free
• paraben free
• salt free
• sulfate free
• hypoalergenic perfume
FREE formula
Advanced formulation. Main active components
Main hair composition: proteins
Main proteins: keratin
Keratin is composed of amino acids.
These amino acids form a cross-linked
twisted chain: “alfa-helix”.
This chain is joined by BONDS.
The bonds give the permanent shape to
the hair.
Alfa-helix
Microfibres
Macrofibres
Cortex
Medula
Cuticle
Advanced formulation. Hair shape and bonds.
volume straight waves
There are mainly 3 types of bonds:
Hydrogen Bond (soft)
responsible for 5% of shape
Salt Bond (resistant)
responsible for 35% of shape,
elasticity and strength
Disulfide or Cystine Bond (very resitant)
responsible for 65% of shape,
elasticity and strength
S
S
O
O
Advanced formulation. Hair shape and bonds.
volume straight waves
Kerafruit will treat and reconstruct the hair
and help to weaken and soften the bonds
by its acid compound and ionic action.
Glyoxylic acid and Cysteamine will
soften and undo the bonds, so we can
rebuild the bonds in the desired perma-
nent long lasting shape: straight, wavy or
with volume.
Hair treated & healthy, in the desired
long lasting shape: STRAIGHT, WAVY
or with VOLUME
1 original shape
2 softened and undone bonds
3 new bonds, new shape.
Advanced formulation. Hair shape and bonds.
1 2 3
volume straight waves
_____
Deep cleansing shampoo. Pre-shampoo for technical services: straighten-
ing, waving and volume treatment. Eliminates residues, softens and pre-
pares the cuticle. Alkaline formula (pH 7,7 – 8,0)
_____
Type of Hair: All hair types. Pre-shampoo for technical services.
Usage: Apply onto wet hair gently. Wash the hair two or three times according to the resistance of the
hair. Leave in for 2 or 3 minutes.
Fragance: Candy Crash. Hypoallergenic.
Presentation: 1000 ml e 33.8 fl oz
Units per box: 6
keratin detox shampoo
MasterKer M12
MasterKer M12 keratin detox shampoo
Softclean Surfactant
Hydrolyzed Keratin
Powerful yet mild surfactant produced
from a natural fatty acid and the amino
acid sarcosine. This mild surfactant cleans
the hair in a soft way with good foaming
properties.
Protein rich in amino-acids (specially rich
in Cysteine).
Great affinity with the hair and extreme
conditioning and repairing power. Prop-
erties linked to hair: elasticity, resistance,
high water absorption, electrostatic prop-
erties.
The combination of this mild surfactant
and the alkali nature of the formulation
(pH =7,7 – 8), obtains a deep and gentle
cleansing of the hair eliminating all the im-
purities of it and preparing the cuticle to
future technical treatments.
Hair protected, repaired and conditioned.
Strengthening of weak or fragile hair.
Improvement of hair vitality and ease of
combing.
ACTIVE INGREDIENT ACTION BENEFIT
MasterKer
M12
MasterKer M12 keratin detox shampoo
volume
_____
Volumizing and body maker keratin shampoo. Provides moisture, strength
and resistance to breakage. Frizz control.
_____
Type of Hair: Specially for fine hair, wavy and curly hair. For dry or damaged hair and chemically treated
hair that needs deep moisture.
Usage: Apply onto wet hair massaging gently, leave for 1 or 2 minutes and rinse. Repeat if necessary.
Fragance: Candy Crash. Hypoallergenic.
Presentation: 250 ml e 6.8 fl oz & 1000 ml e 33.8 fl oz
Units per box: 6
keratin volume shampoo
MasterKer M22
MasterKer M22 keratin volume shampoo
Cationic Volume Polymer
Hydrolyzed Keratin
Pro-vitamin B5
D-Pantenol
Extract of quaternised starch
Sticks through electrostatic attraction and
neutralise the hair’s static electricity. Its
high molecular weight forms a film over
the cuticle enhancing more volume.
Protein rich in amino-acids (specially rich
in Cysteine).
Great affinity with the hair and extreme
conditioning and repairing power. Prop-
erties linked to hair: elasticity, resistance,
high water absorption, electrostatic prop-
erties.
High hair affinity. Builds a flexible resistant
film around the hair.
Forms a protective film on the cuticle of
the hair.
Adheres to the hair and neutralises electric
charge
Improves the volume and vitality of the hair.
Conditions the hair, providing softness and
making it easier to comb and style.
Hair protected, repaired and conditioned.
Strengthening of weak or fragile hair.
Improvement of hair vitality and ease of
combing.
Improves the hair resistance to breakage.
Maintains natural shine and healthy look of
hair, providing body and volume.
Repairs damaged hair and makes styling
easier without weighing it down. Shiny,
conditioned hair.
ACTIVE INGREDIENT ACTION BENEFIT
MasterKer
M22
MasterKer M22 keratin volume shampoo
_____
Multi-action volumizing intense keratin hair mask, with VoluMax, vegetable
proteins and pantenol. All in one. Leave-in treatment. Specially for fine hair,
wavy and curly hair.
_____
Type of Hair: Specially for fine hair, wavy and curly hair. For dry or damaged hair and chemically treated
hair that needs deep moisture.
Usage: Spray onto towel-dried hair or dry hair, spray according to the porosity and length of the hair. Do
not rinse.
Fragance: Candy Crash. Hypoallergenic.
Presentation: 150 ml e 5.1 fl oz
Units per box: 6
keratin volume mask
MasterKer M10
MasterKer M10 keratin volume mask
keratin volume mask
MasterKer M10
MasterKer M10 keratin volume mask
_____
Multi benefits total action:
1. adds body and volume
2. repairs damaged and dry hair
3. frizz control
4. thermal protection for dryers
5. provides shine
6. silkiness and smoothness
7. real detangling and easier brushing
8. split ends prevention
9. maintains hair style longer
10. UV-B filter hair color protector
VoluMax
Volume CP
PolyCareW
Hydrolyzed Wheat Protein + Silane
Polymer
Hydrolyzed Keratin
Pro-vitamin B5
D-Pantenol
Filter UV-B
Multi-polymeric structure that forms a
complex protective and conditioning film
on the hair .
Polymeric structure of vegetable protein,
reacts to heat forming a cross-links con-
ditioning and protective thermal network.
Highly substantive conditioning agent and
moisture retentive.
Protein rich in amino-acids (specially rich
in Cysteine).
Great affinity with the hair and extreme
conditioning and repairing power. Prop-
erties linked to hair: elasticity, resistance,
high water absorption, electrostatic
properties.
High hair affinity. Builds a flexible resistant
film around the hair.
Absorbs UV rays
Provides extra volume and curl definition
on both natural and chemically treated
hair.
Hair conditioned and repaired. Enhances
hair gloss and smoothness.
Thermal protection against styling and
heating tools (blow drying, ironing).
Hair protected, repaired and conditioned.
Strengthening of weak or fragile hair.
Improvement of hair vitality and ease of
combing.
Improves the hair resistance to breakage.
Maintains natural shine and healthy look of
hair, providing body and volume.
Protects hair from sun radiation.
Excellent colour protection.
ACTIVE INGREDIENT ACTION BENEFIT
MasterKer
M10
MasterKer M10 keratin volume mask
_____
Volumizing system with keratin and multi-fruit acid. Long lasting volume and
body hair treatment. Professional kit.
_____
Type of Hair: Specially for fine hair.
Fragance: Fresh Green Pear. Hypoallergenic.
Presentation: M50.1 kerafruit volume lotion & M50.2 kerafruit neutralizer / 150 ml e 5.1 fl oz
Units per box: 6
kerafruit volumizer
MasterKer M50
MasterKer M50 kerafruit volumizer
Cysteamine HCI
Kerafruit
Keratin + multi-fruit acid complex
Hydrolyzed Keratin
Multi-fruit complex
5 botanic extracts: bilberry, sugar cane, sug-
ar maple, orange, lemon.
Keratinic compound with high affinity to
hair due to its similar structure and pH.
Develops the straightening action in a gen-
tle way, softens and weakens the bonds
without breaking them.
Protein rich in amino-acids (specially rich
in Cysteine).
Great affinity with the hair and extreme
conditioning and repairing power. Prop-
erties linked to hair: elasticity, resistance,
high water absorption, electrostatic prop-
erties.
Provide a high content of natural Alpha
Hydroxy Acids (AHAs), which are great
moisturisers for hair and scalp.
The acid pH seals naturally the cuticle of
the hair by electrostatic attraction.
Excellent conditioning action.
Natural gentle curls, elastic waves with
movement and volume.
Healthy hair, respected and protected.
Hair protected, repaired and conditioned.
Strengthening of weak, fine or fragile hair.
Improvement of hair vitality and ease of
combing.
Shiny, soft and conditioned hair.
ACTIVE INGREDIENT ACTION BENEFIT
MasterKer
M50
MasterKer M50 kerafruit volumizer
volume therapy steps
Phase 1
Hair preparation
M12 keratin detox shampoo
Phase 2
Hair setup and volumizing
M50.1 kerafruit volume lotion
Phase 3
Final neutralisation
M50.2 kerafruit neutraliser
Phase 1
Hair preparation
• Wash with M12 keratin detox shampoo	
• Exposing time 2- 3 minutes.
• Rinse out and towel dry.
Phase 2
Hair setup and volumizing
• Wrap the hair on rods, L or XL size, with-
out tension.
• Apply 50.1 kerafruit volume lotion until all
roads are completely soaked.
• Cover the head with film or plastic cap.
• Apply dry heat and leave in of for:
	 Sensible hair
	 20 minutes + heat
		
	 Resistant hair
	 40 minutes + heat
• Rinse completely with warm water and
towel dry carefully all the rods.
Phase 3
Final neutralisation
• Shake the bottle of 50.2 kerafruit neutral-
iser and proceed to spray on every rod.	
• Leave in for 10 minutes.
Remove the rods without pulling the hair.
• Apply 50.2 kerafruit neutraliser on the
ends of the hair and massage.
• Leave in for 10 minutes.
• Rinse completely for some minutes with
warm water and towel dry carefully.
Volume process done!
Styling & Maintenance
M10 keratin volume mask
M22 keratin volume shampoo
Important advice
• Do not use on hair that has been bleached
or treated with henna or metallic pigments.
• Do not wash the hair in the next 72 hours
after applying the treatment.
• Do not color the hair or bleach until one
week after applying the waving treatment.
MasterKer volume theraphy steps
straight
_____
Keratin & multi-fruit acid hair smoother. Natural long-lasting curl remover
system. Reduces the volume of curls and removes frizz. Strengthens and
reconstructs the hair fibre improving its resistance. Smooth, soft and healthy
hair. Professional kit.
_____
Type of Hair: Sensitive or fragile hair.
Fragance: Fresh Green Pear. Hypoallergenic.
Presentation: M60.1 kerafruit relaxing lotion & M60.2 keratin sealer / 150 ml e 5.1 fl oz
Units per box: 6
kerafruit relaxer
MasterKer M60
MasterKer M60 kerafruit relaxer
Glyoxylic Acid
Kerafruit
Keratin + multi-fruit acid complex
Hydrolyzed Keratin
Multi-fruit complex
5 botanic extracts: bilberry, sugar cane, sug-
ar maple, orange, lemon.
Reduces the volume and strengthens pro-
tein fibres of keratin by developing new
bonds giving a semi-permanent modifica-
tion of the structure of the hair fibre. Re-
duces fly-away. Softens and weakens the
bonds without breaking them.
Protein rich in amino-acids (specially rich
in Cysteine).
Great affinity with the hair and extreme
conditioning and repairing power. Prop-
erties linked to hair: elasticity, resistance,
high water absorption, electrostatic prop-
erties.
Provide a high content of natural Alpha
Hydroxy Acids (AHAs), which are great
moisturisers for hair and scalp.
The acid pH seals naturally the cuticle of
the hair by electrostatic attraction.
Excellent conditioning action.
Long lasting straight hair with extra shine
and vitality.
Protected, moisturized and deep restruc-
tured hair.
Hair protected, repaired and conditioned.
Strengthening of weak, fine or fragile hair.
Improvement of hair vitality and ease of
combing.
Shiny, soft and conditioned hair.
ACTIVE INGREDIENT ACTION BENEFIT
MasterKer
M60
MasterKer M60 kerafruit relaxer
relaxer therapy steps
Phase 1
Hair preparation
M12 keratin detox shampoo
Phase 2
Apply the relaxing lotion
M60.1 kerafruit relax lotion
Phase 3
Apply the thermal sealer
M60.2 keratin sealer
Phase 1
Hair preparation
• Wash with M12 keratin detox shampoo.	
• Exposing time 2- 3 minutes.
• Rinse out and towel dry.
• Remove excess of water using a hair-
dryer.
• Divide the hair into 4 section.
Phase 2
Apply the relaxing lotion
• Apply M60.1 kerafruit relax lotion gener-
ously to strands of 1cm wide, starting by
the nape.
• Massage and comb the hair downwards,
keeping it straight in an upright position.
• Cover the head with film.
• Apply dry heat and leave in:
	 Sensible hair
	 30 minutes + heat
	 Resistant hair:
	 60 minutes + heat
• After the exposure time, use a comb
and brush downwards. Then dry the hair
completely.
• Divide the hair into 4 sections. Take
strands of 3 cm wide from each section
and straighten with the flat iron (temper-
ature will vary from 180°C to 230°C de-
pending on the resistance of each type of
hair). Iron each strand about 5 times.
• Rinse the hair with warm water and towel
carefully.
Phase 3
Apply the thermal sealer
• Apply M60.2 keratin sealer generously
from roots to ends, strand by strand, mas-
saging with the hands.
• Dry the hair completely with the hairdry-
er, without using a comb.
• Divide the hair into 4 sections. Take
strands of 3 cm wide from each section and
proceed to straighten with the hair iron (the
temperature will vary from 180°C to 230°C
depending on the resistance of each type
of hair). Iron each strand about 5 times. 	
Relaxing process done!
Maintenance
K12 keratin shampoo
K10 keratin total mask
K15 argan mystic oil
Important advice
• Do not apply on scalp.
• Do not use on hair that has been treated
with henna or metallic pigments.
• Do not wash the hair, use hair grips,
bows, braids, etc., in the next 24 hours
after applying the treatment.
• Do not color the hair or bleach in the next
72 hours after applying the treatment.
• It is recommended to apply the hair relax-
ing treatment M60 kerafruit relaxer before
coloring the hair, otherwise it may lighten
the hair tone.
• Follow the same procedure in subsequent
applications.
SUBSEQUENT APPLICATIONS:
Follow the same procedure.
The natural formulation of M60 kerafruit
relaxer allows subsequent applications
and retouch if necessary after 24 hours
from the first application.
If maintenance is carried correctly and if it is
necessary, a second treatment can be ap-
plied 2 months after the first application. In
this way, the lasting and performance will
be strengthened and improved.
MasterKer relaxing theraphy steps
_____
Keratin & multi-fruit acid hair straightener. Permanent straightening system.
Removes curls and volume achieving a long lasting permanent straight hair.
Strengthens and reconstructs the hair fibre improving its resistance. Straight,
soft and healthy hair. Professional kit.
_____
Type of Hair: Resistant or difficult hair.
Fragance: Fresh Green Pear. Hypoallergenic.
Presentation: M70.1 kerafruit straightener & M70.2 keratin neutraliser / 100 ml e 3.4 fl oz
Units per box: 6
kerafruit straightener
MasterKer M70
MasterKer M70 kerafruit straightener
Cysteamine HCI
Kerafruit
Keratin + multi-fruit acid complex
Hydrolyzed Keratin
Multi-fruit complex
5 botanic extracts: bilberry, sugar cane, sug-
ar maple, orange, lemon.
Keratinic compound with high affinity to
hair due to its similar structure and pH.
Develops the straightening action in a gen-
tle way, softens and weakens the bonds
without breaking them.
Protein rich in amino-acids (specially rich
in Cysteine).
Great affinity with the hair and extreme
conditioning and repairing power. Prop-
erties linked to hair: elasticity, resistance,
high water absorption, electrostatic prop-
erties.
Provide a high content of natural Alpha
Hydroxy Acids (AHAs), which are great
moisturisers for hair and scalp.
The acid pH seals naturally the cuticle of
the hair by electrostatic attraction.
Excellent conditioning action.
Long lasting straight hair.
Shiny protected and moisturized hair.
Hair protected, repaired and conditioned.
Strengthening of weak, fine or fragile hair.
Improvement of hair vitality and ease of
combing.
Shiny, soft and conditioned hair.
ACTIVE INGREDIENT ACTION BENEFIT
MasterKer
M70
MasterKer M70 kerafruit straightener
straightening therapy steps
Phase 1
Hair preparation
M12 keratin detox shampoo
Phase 2
Apply the straightening cream
M70.1 kerafruit straightener
Phase 4
Finalisation
K10 keratin total mask
Phase 3
Neutralisation
M70.2 keratin neutraliser
Phase 1
Hair preparation
• Wash with M12 keratin detox shampoo.	
• Exposing time 2- 3 minutes.
• Rinse out and towel dry.
• Remove excess of water using a hair-
dryer.
• Divide the hair into 4 section.
Phase 2
Apply the straightening
• Apply M70.1 kerafruit straightener gen-
erously to strands of 1cm wide, starting by
the nape.
• Massage and comb the hair downwards,
keeping it straight in an upright position.
• Cover the head with film.
• Apply dry heat and leave in:
	 Sensible hair
	 30 minutes + heat
	 Resistant hair:
	 60 minutes + heat
• Carry out the knot test 15 minutes after
the application and then every 5 minutes.
If the knot easily comes undone, the hair
needs more time. Otherwise, the exposure
time is enough.
• After the exposure time, rinse completely
with warm water and towel dry carefully.
• Use the hairdryer to remove dampness
up to 90%.
Phase 3
Neutralisation
• Divide the hair into 4 sections.
• Apply M70.2 keratin neutralizer gener-
ously from roots to ends, strand by strand,
massaging with the hands.
• Comb the hair downwards, keep it
straight in an upright position.
• Leave on for 20 minutes as exposure
time to process.
• Rinse completely with warm water and
towel dry carefully.
• Use the hairdryer to remove dampness
up to 90%.
Phase 4
Finalisation
• Apply generously K10 keratin total
mask with thermal protection over the
whole hair. 	
• Divide the hair into 4 sections. Take
strands of 3 cm wide from each section
and proceed to straighten with the flat
iron (the temperature will vary from 180°C
to 230°C depending on the resistance of
each type of hair).
Straightening process done!
Maintenance
K12 keratin shampoo
K10 keratin total mask
K15 argan mystic oil
MasterKer straightening theraphy steps
MasterKer straightening theraphy steps
Important advice
• Do not apply on scalp.
• Do not use on hair that has been
bleached or treated with henna or metallic
pigments.
• Do not use on brittle hair.
• Do not wash the hair in the next 72 hours
after applying the treatment.
• Do not use hair grips, bows, braids, etc.,
in the next 72 hours after applying the
treatment.
• Do not color the hair or bleach until one
week after applying the straightening
treatment.
• It is recommended to apply the hair re-
laxing treatment M70 kerafruit straightener
before colouring the hair, otherwise it may
lighten the hair tone.
• If the hair where we want to apply M70
kerafruit straightenr is too damaged or
brittle, we can carry a total repair treatment
previously with HydraKer K11 keratin hair
botox.
SUBSEQUENT APPLICATIONS:
• Follow the same procedure.
• If maintenance is carried correctly and if
it is necessary, a second treatment can be
applied 3 months after the first application.
In this way, the lasting and performance
will be strengthened and improved. In this
case, apply only to virgin hair (the new virgin
area of the roots).
waves
_____
Curl activator moisturizing balm cream. Defines curls and waves with long
lasting effect. Shine, frizz control and memory effect.
_____
Type of Hair: For wavy and curly hair.
Fragance: Candy Crash. Hypoallergenic.
Presentation: 100 ml e 3.4 fl oz
Units per box: 6
keratin curl rider
MasterKer M33
MasterKer M33 keratin curl rider
CurlMax Polymers
Hydrolyzed Keratin
Pro-vitamin B5
D-Pantenol
Memory effect that provides long lasting
curl retention.
Anti-frizz effect, keeps the waves and curls
well defined.
Flexible polymers that do not break, thus
without flaking and providing soft touch.
Great hair affinity.
Protein rich in amino-acids (specially rich
in Cysteine).
Great affinity with the hair and extreme
conditioning and repairing power. Proper-
ties linked to hair: elasticity, resistance, high
water absorption, electrostatic properties.
High hair affinity. Builds a flexible resistant
film around the hair.
Long lasting defined waves and curls.
Flexible and soft touch curls, without
flakes. Easy to style and brush.
Hair protected, repaired and conditioned.
Strengthening of weak, fine or fragile hair.
Improvement of hair vitality and ease of
combing.
Improves the hair resistance to breakage.
Maintains natural shine and healthy look of
hair, providing body and volume.
ACTIVE INGREDIENT ACTION BENEFIT
MasterKer
M33
MasterKer M33 keratin curl rider
_____
Keratin & multi-fruit acid waving system. Soft curls. Natural defined elastic
curls, vitality and texture. Strengthens and reconstructs the hair fibre improv-
ing its resistance. Professional kit.
_____
Type of Hair: Sensitive or fragile hair.
Fragance: Fresh Green Pear. Hypoallergenic.
Presentation: M80.1 kerafruit wave lotion & M80.2 kerafruit neutralizer / 150 ml e 5.1 fl oz
Units per box: 6
kerafruit waver sensitive
MasterKer M80
MasterKer M80 kerafruit waver sensitive
Cysteamine HCI
Kerafruit
Keratin + multi-fruit acid complex
Hydrolyzed Keratin
Multi-fruit complex
5 botanic extracts: bilberry, sugar cane, sug-
ar maple, orange, lemon.
Keratinic compound with high affinity to
hair due to its similar structure and pH.
Develops the waving action in a gentle
way, softens and weakens the bonds with-
out breaking them.
Protein rich in amino-acids (specially rich
in Cysteine).
Great affinity with the hair and extreme
conditioning and repairing power. Prop-
erties linked to hair: elasticity, resistance,
high water absorption, electrostatic prop-
erties.
Provide a high content of natural Alpha
Hydroxy Acids (AHAs), which are great
moisturisers for hair and scalp.
The acid pH seals naturally the cuticle of
the hair by electrostatic attraction.
Excellent conditioning action.
Natural curls, elastic waves .
Protected and moisturized hair.
Hair protected, repaired and conditioned.
Strengthening of weak, fine or fragile hair.
Improvement of hair vitality and ease of
combing.
Shiny, soft and conditioned hair.
ACTIVE INGREDIENT ACTION BENEFIT
MasterKer
M80
MasterKer M80 kerafruit waver sensitive
sensitive waving therapy steps
Phase 1
Hair preparation
M12 keratin detox shampoo
Phase 2
Hair setup and waving
M80.1 kerafruit wave lotion
Phase 3
Final neutralisation
M80.2 kerafruit neutraliser
Phase 1
Hair preparation
• Wash with M12 keratin detox shampoo.	
• Exposing time 2- 3 minutes.
• Rinse out and towel dry.
Phase 2
Hair setup and waving
• Apply following the direct or indirect
waving technique according to the length
of the hair.
• Apply M80.1 kerafruit wave lotion on
each strand and then wrap the hair on
rods without tension.
• Afterwards, apply again the wave lotion
rod by rod and make sure all roads are
completely soaked.
• Cover the head with film.
• Apply dry heat and leave in:
	 Sensible or fragile hair
	 20 – 30 minutes + heat
• Check the curl every 5 minutes.
• Rinse completely with warm water and
towel dry carefully all the rods to remove
the excess of water.
Phase 3
Final neutralisation
• Shake the bottle of neutralising lotion
and proceed to apply kerafruit neutralizer
on every rod.
• Keep a small quantity of neutralizing lo-
tion to be applied on hair after unwrapping.
• Leave in for 10 minutes.
• Remove the rods without pulling the hair.
• Apply the remaining neutralizing lotion
on the ends of the hair and massage.
• Leave in for 10 minutes.
• Rinse completely for some minutes with
warm and towel dry.
Waving process done!
• Apply the curl activator cream M33 kera-
tin curl rider and proceed with the desired
styling.
Maintenance:
M22 keratin volume shampoo
M10 keratin volume mask
M33 keratin curl rider.
Important advice
• Examine the hair and verify its elasticity,
porosity and breaking point. Do not use on
brittle hair.
• Do not use on hair that has been
bleached or treated with henna or metallic
pigments
• Do not wash the hair in the next 72 hours
after applying the treatment.
• Do not color the hair or bleach until one
week after applying the waving treatment.
MasterKer sensitive waving theraphy steps
_____
Keratin & multi-fruit acid waving system. Curls with body. Natural well-de-
fined elastic curls, vitality and texture. Strengthens and reconstructs the hair
fibre improving its resistance. Professional kit.
_____
Type of Hair: Resistant or difficult hair.
Fragance: Fresh Green Pear. Hypoallergenic.
Presentation: M90.1 kerafruit wave lotion & M90.2 kerafruit neutralizer / 150 ml e 5.1 fl oz
Units per box: 6
kerafruit waver resistant
MasterKer M90
MasterKer M90 kerafruit waver resistant
Cysteamine HCI
Kerafruit
Keratin + multi-fruit acid complex
Hydrolyzed Keratin
Multi-fruit complex
5 botanic extracts: bilberry, sugar cane, sug-
ar maple, orange, lemon.
Keratinic compound with high affinity to
hair due to its similar structure and pH.
Develops the waving action in a gentle
way, softens and weakens the bonds with-
out breaking them.
Protein rich in amino-acids (specially rich
in Cysteine).
Great affinity with the hair and extreme
conditioning and repairing power. Prop-
erties linked to hair: elasticity, resistance,
high water absorption, electrostatic prop-
erties.
Provide a high content of natural Alpha
Hydroxy Acids (AHAs), which are great
moisturisers for hair and scalp.
The acid pH seals naturally the cuticle of
the hair by electrostatic attraction.
Excellent conditioning action.
Natural curls, elastic waves .
Protected and moisturized hair.
Hair protected, repaired and conditioned.
Strengthening of weak, fine or fragile hair.
Improvement of hair vitality and ease of
combing.
Shiny, soft and conditioned hair.
ACTIVE INGREDIENT ACTION BENEFIT
MasterKer
M90
MasterKer M90 kerafruit waver resistant
resistant waving therapy steps
Phase 1
Hair preparation
M12 keratin detox shampoo
Phase 2
Hair setup and waving
M90.1 kerafruit wave lotion
Phase 3
Final neutralisation
M90.2 kerafruit neutraliser
Phase 1
Hair preparation
• Wash with M12 keratin detox shampoo.	
• Exposing time 2- 3 minutes.
• Rinse out and towel dry.
Phase 2
Hair setup and waving
• Apply following the direct or indirect
waving technique according to the length
of the hair.
• Apply M80.1 kerafruit wave lotion on
each strand and then wrap the hair on
rods without tension.
• Afterwards, apply again the wave lotion
rod by rod and make sure all roads are
completely soaked.
• Cover the head with film.
• Apply dry heat and leave in:
	 Resistant or difficult hair
	 20 – 40 minutes + heat
• Check the curl every 5 minutes.
• Rinse completely with warm water and
towel dry carefully all the rods to remove
the excess of water.
Phase 3
Final neutralisation
• Shake the bottle of neutralising lotion
and proceed to apply kerafruit neutralizer
on every rod.
• Keep a small quantity of neutralizing lo-
tion to be applied on hair after unwrapping.
• Leave in for 10 minutes.
• Remove the rods without pulling the hair.
• Apply the remaining neutralizing lotion
on the ends of the hair and massage.
• Leave in for 10 minutes.
• Rinse completely for some minutes with
warm and towel dry.
Waving process done!
• Apply the curl activator cream M33 kera-
tin curl rider and proceed with the desired
styling.
Maintenance:
M22 keratin volume shampoo
M10 keratin volume mask
M33 keratin curl rider.
Important advice
• Examine the hair and verify its elasticity,
porosity and breaking point. Do not use on
brittle hair.
• Do not use on hair that has been
bleached or treated with henna or metallic
pigments
• Do not wash the hair in the next 72 hours
after applying the treatment.
• Do not color the hair or bleach until one
week after applying the waving treatment.
MasterKer resistant waving theraphy steps
ERAYBA COSMETICS, S.A.
BARCELONA (SPAIN) | T (+34) 93 771 46 89 | F (+34) 93 771 33 39
export@erayba.com / erayba@erayba.com | www.erayba.com
T H I N K H A I R . T H I N K B E A U T Y .
MasterKer
TECHNICAL SHAPE

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MasterKer Technical Insight_ENG-1

  • 3. M22 keratin volume shampoo M10 keratin volume mask M50 kerafruit volumizer M12 keratin detox shampoo M50.1 kerafruit volume lotion M50.2 kerafruit neutraliser M12 keratin detox shampoo M60 kerafruit relaxer M60.1 kerafruit relax lotion M60.2 keratin sealer M70 kerafruit straightener M70.1 kerafruit straightener M70.2 keratin neutraliser M12 keratin detox shampoo M33 keratin curl rider M80 kerafruit waver sensitive M80.1 kerafruit wave lotion M80.2 kerafruit neutraliser M90 kerafruit waver resistant M90.1 kerafruit wave lotion M90.2 kerafruit neutraliser volume straight waves MasterKer TECHNICAL SHAPE
  • 4. MasterKer TECHNICAL SHAPE Advanced formulation. Pre treatment: M12 keratin detox shampoo Volume: M22 keratin volume shampoo M10 keratin volume mask M50 kerafruit volumizer Straight: M60 kerafruit relaxer M70 kerafruit straightener Waves: M33 keratin curl rider M80 kerafruit wave sensitive M90 kerafruit wave resistant Content
  • 5. › kerafruit | keratin & multi-fruit acid complex › glyoxylic acid › cysteamine • formol free • thio free • paraben free • salt free • sulfate free • hypoalergenic perfume FREE formula Advanced formulation. Main active components
  • 6. Main hair composition: proteins Main proteins: keratin Keratin is composed of amino acids. These amino acids form a cross-linked twisted chain: “alfa-helix”. This chain is joined by BONDS. The bonds give the permanent shape to the hair. Alfa-helix Microfibres Macrofibres Cortex Medula Cuticle Advanced formulation. Hair shape and bonds. volume straight waves
  • 7. There are mainly 3 types of bonds: Hydrogen Bond (soft) responsible for 5% of shape Salt Bond (resistant) responsible for 35% of shape, elasticity and strength Disulfide or Cystine Bond (very resitant) responsible for 65% of shape, elasticity and strength S S O O Advanced formulation. Hair shape and bonds. volume straight waves
  • 8. Kerafruit will treat and reconstruct the hair and help to weaken and soften the bonds by its acid compound and ionic action. Glyoxylic acid and Cysteamine will soften and undo the bonds, so we can rebuild the bonds in the desired perma- nent long lasting shape: straight, wavy or with volume. Hair treated & healthy, in the desired long lasting shape: STRAIGHT, WAVY or with VOLUME 1 original shape 2 softened and undone bonds 3 new bonds, new shape. Advanced formulation. Hair shape and bonds. 1 2 3 volume straight waves
  • 9. _____ Deep cleansing shampoo. Pre-shampoo for technical services: straighten- ing, waving and volume treatment. Eliminates residues, softens and pre- pares the cuticle. Alkaline formula (pH 7,7 – 8,0) _____ Type of Hair: All hair types. Pre-shampoo for technical services. Usage: Apply onto wet hair gently. Wash the hair two or three times according to the resistance of the hair. Leave in for 2 or 3 minutes. Fragance: Candy Crash. Hypoallergenic. Presentation: 1000 ml e 33.8 fl oz Units per box: 6 keratin detox shampoo MasterKer M12 MasterKer M12 keratin detox shampoo
  • 10. Softclean Surfactant Hydrolyzed Keratin Powerful yet mild surfactant produced from a natural fatty acid and the amino acid sarcosine. This mild surfactant cleans the hair in a soft way with good foaming properties. Protein rich in amino-acids (specially rich in Cysteine). Great affinity with the hair and extreme conditioning and repairing power. Prop- erties linked to hair: elasticity, resistance, high water absorption, electrostatic prop- erties. The combination of this mild surfactant and the alkali nature of the formulation (pH =7,7 – 8), obtains a deep and gentle cleansing of the hair eliminating all the im- purities of it and preparing the cuticle to future technical treatments. Hair protected, repaired and conditioned. Strengthening of weak or fragile hair. Improvement of hair vitality and ease of combing. ACTIVE INGREDIENT ACTION BENEFIT MasterKer M12 MasterKer M12 keratin detox shampoo
  • 12. _____ Volumizing and body maker keratin shampoo. Provides moisture, strength and resistance to breakage. Frizz control. _____ Type of Hair: Specially for fine hair, wavy and curly hair. For dry or damaged hair and chemically treated hair that needs deep moisture. Usage: Apply onto wet hair massaging gently, leave for 1 or 2 minutes and rinse. Repeat if necessary. Fragance: Candy Crash. Hypoallergenic. Presentation: 250 ml e 6.8 fl oz & 1000 ml e 33.8 fl oz Units per box: 6 keratin volume shampoo MasterKer M22 MasterKer M22 keratin volume shampoo
  • 13. Cationic Volume Polymer Hydrolyzed Keratin Pro-vitamin B5 D-Pantenol Extract of quaternised starch Sticks through electrostatic attraction and neutralise the hair’s static electricity. Its high molecular weight forms a film over the cuticle enhancing more volume. Protein rich in amino-acids (specially rich in Cysteine). Great affinity with the hair and extreme conditioning and repairing power. Prop- erties linked to hair: elasticity, resistance, high water absorption, electrostatic prop- erties. High hair affinity. Builds a flexible resistant film around the hair. Forms a protective film on the cuticle of the hair. Adheres to the hair and neutralises electric charge Improves the volume and vitality of the hair. Conditions the hair, providing softness and making it easier to comb and style. Hair protected, repaired and conditioned. Strengthening of weak or fragile hair. Improvement of hair vitality and ease of combing. Improves the hair resistance to breakage. Maintains natural shine and healthy look of hair, providing body and volume. Repairs damaged hair and makes styling easier without weighing it down. Shiny, conditioned hair. ACTIVE INGREDIENT ACTION BENEFIT MasterKer M22 MasterKer M22 keratin volume shampoo
  • 14. _____ Multi-action volumizing intense keratin hair mask, with VoluMax, vegetable proteins and pantenol. All in one. Leave-in treatment. Specially for fine hair, wavy and curly hair. _____ Type of Hair: Specially for fine hair, wavy and curly hair. For dry or damaged hair and chemically treated hair that needs deep moisture. Usage: Spray onto towel-dried hair or dry hair, spray according to the porosity and length of the hair. Do not rinse. Fragance: Candy Crash. Hypoallergenic. Presentation: 150 ml e 5.1 fl oz Units per box: 6 keratin volume mask MasterKer M10 MasterKer M10 keratin volume mask
  • 15. keratin volume mask MasterKer M10 MasterKer M10 keratin volume mask _____ Multi benefits total action: 1. adds body and volume 2. repairs damaged and dry hair 3. frizz control 4. thermal protection for dryers 5. provides shine 6. silkiness and smoothness 7. real detangling and easier brushing 8. split ends prevention 9. maintains hair style longer 10. UV-B filter hair color protector
  • 16. VoluMax Volume CP PolyCareW Hydrolyzed Wheat Protein + Silane Polymer Hydrolyzed Keratin Pro-vitamin B5 D-Pantenol Filter UV-B Multi-polymeric structure that forms a complex protective and conditioning film on the hair . Polymeric structure of vegetable protein, reacts to heat forming a cross-links con- ditioning and protective thermal network. Highly substantive conditioning agent and moisture retentive. Protein rich in amino-acids (specially rich in Cysteine). Great affinity with the hair and extreme conditioning and repairing power. Prop- erties linked to hair: elasticity, resistance, high water absorption, electrostatic properties. High hair affinity. Builds a flexible resistant film around the hair. Absorbs UV rays Provides extra volume and curl definition on both natural and chemically treated hair. Hair conditioned and repaired. Enhances hair gloss and smoothness. Thermal protection against styling and heating tools (blow drying, ironing). Hair protected, repaired and conditioned. Strengthening of weak or fragile hair. Improvement of hair vitality and ease of combing. Improves the hair resistance to breakage. Maintains natural shine and healthy look of hair, providing body and volume. Protects hair from sun radiation. Excellent colour protection. ACTIVE INGREDIENT ACTION BENEFIT MasterKer M10 MasterKer M10 keratin volume mask
  • 17. _____ Volumizing system with keratin and multi-fruit acid. Long lasting volume and body hair treatment. Professional kit. _____ Type of Hair: Specially for fine hair. Fragance: Fresh Green Pear. Hypoallergenic. Presentation: M50.1 kerafruit volume lotion & M50.2 kerafruit neutralizer / 150 ml e 5.1 fl oz Units per box: 6 kerafruit volumizer MasterKer M50 MasterKer M50 kerafruit volumizer
  • 18. Cysteamine HCI Kerafruit Keratin + multi-fruit acid complex Hydrolyzed Keratin Multi-fruit complex 5 botanic extracts: bilberry, sugar cane, sug- ar maple, orange, lemon. Keratinic compound with high affinity to hair due to its similar structure and pH. Develops the straightening action in a gen- tle way, softens and weakens the bonds without breaking them. Protein rich in amino-acids (specially rich in Cysteine). Great affinity with the hair and extreme conditioning and repairing power. Prop- erties linked to hair: elasticity, resistance, high water absorption, electrostatic prop- erties. Provide a high content of natural Alpha Hydroxy Acids (AHAs), which are great moisturisers for hair and scalp. The acid pH seals naturally the cuticle of the hair by electrostatic attraction. Excellent conditioning action. Natural gentle curls, elastic waves with movement and volume. Healthy hair, respected and protected. Hair protected, repaired and conditioned. Strengthening of weak, fine or fragile hair. Improvement of hair vitality and ease of combing. Shiny, soft and conditioned hair. ACTIVE INGREDIENT ACTION BENEFIT MasterKer M50 MasterKer M50 kerafruit volumizer
  • 19. volume therapy steps Phase 1 Hair preparation M12 keratin detox shampoo Phase 2 Hair setup and volumizing M50.1 kerafruit volume lotion Phase 3 Final neutralisation M50.2 kerafruit neutraliser
  • 20. Phase 1 Hair preparation • Wash with M12 keratin detox shampoo • Exposing time 2- 3 minutes. • Rinse out and towel dry. Phase 2 Hair setup and volumizing • Wrap the hair on rods, L or XL size, with- out tension. • Apply 50.1 kerafruit volume lotion until all roads are completely soaked. • Cover the head with film or plastic cap. • Apply dry heat and leave in of for: Sensible hair 20 minutes + heat Resistant hair 40 minutes + heat • Rinse completely with warm water and towel dry carefully all the rods. Phase 3 Final neutralisation • Shake the bottle of 50.2 kerafruit neutral- iser and proceed to spray on every rod. • Leave in for 10 minutes. Remove the rods without pulling the hair. • Apply 50.2 kerafruit neutraliser on the ends of the hair and massage. • Leave in for 10 minutes. • Rinse completely for some minutes with warm water and towel dry carefully. Volume process done! Styling & Maintenance M10 keratin volume mask M22 keratin volume shampoo Important advice • Do not use on hair that has been bleached or treated with henna or metallic pigments. • Do not wash the hair in the next 72 hours after applying the treatment. • Do not color the hair or bleach until one week after applying the waving treatment. MasterKer volume theraphy steps
  • 22. _____ Keratin & multi-fruit acid hair smoother. Natural long-lasting curl remover system. Reduces the volume of curls and removes frizz. Strengthens and reconstructs the hair fibre improving its resistance. Smooth, soft and healthy hair. Professional kit. _____ Type of Hair: Sensitive or fragile hair. Fragance: Fresh Green Pear. Hypoallergenic. Presentation: M60.1 kerafruit relaxing lotion & M60.2 keratin sealer / 150 ml e 5.1 fl oz Units per box: 6 kerafruit relaxer MasterKer M60 MasterKer M60 kerafruit relaxer
  • 23. Glyoxylic Acid Kerafruit Keratin + multi-fruit acid complex Hydrolyzed Keratin Multi-fruit complex 5 botanic extracts: bilberry, sugar cane, sug- ar maple, orange, lemon. Reduces the volume and strengthens pro- tein fibres of keratin by developing new bonds giving a semi-permanent modifica- tion of the structure of the hair fibre. Re- duces fly-away. Softens and weakens the bonds without breaking them. Protein rich in amino-acids (specially rich in Cysteine). Great affinity with the hair and extreme conditioning and repairing power. Prop- erties linked to hair: elasticity, resistance, high water absorption, electrostatic prop- erties. Provide a high content of natural Alpha Hydroxy Acids (AHAs), which are great moisturisers for hair and scalp. The acid pH seals naturally the cuticle of the hair by electrostatic attraction. Excellent conditioning action. Long lasting straight hair with extra shine and vitality. Protected, moisturized and deep restruc- tured hair. Hair protected, repaired and conditioned. Strengthening of weak, fine or fragile hair. Improvement of hair vitality and ease of combing. Shiny, soft and conditioned hair. ACTIVE INGREDIENT ACTION BENEFIT MasterKer M60 MasterKer M60 kerafruit relaxer
  • 24. relaxer therapy steps Phase 1 Hair preparation M12 keratin detox shampoo Phase 2 Apply the relaxing lotion M60.1 kerafruit relax lotion Phase 3 Apply the thermal sealer M60.2 keratin sealer
  • 25. Phase 1 Hair preparation • Wash with M12 keratin detox shampoo. • Exposing time 2- 3 minutes. • Rinse out and towel dry. • Remove excess of water using a hair- dryer. • Divide the hair into 4 section. Phase 2 Apply the relaxing lotion • Apply M60.1 kerafruit relax lotion gener- ously to strands of 1cm wide, starting by the nape. • Massage and comb the hair downwards, keeping it straight in an upright position. • Cover the head with film. • Apply dry heat and leave in: Sensible hair 30 minutes + heat Resistant hair: 60 minutes + heat • After the exposure time, use a comb and brush downwards. Then dry the hair completely. • Divide the hair into 4 sections. Take strands of 3 cm wide from each section and straighten with the flat iron (temper- ature will vary from 180°C to 230°C de- pending on the resistance of each type of hair). Iron each strand about 5 times. • Rinse the hair with warm water and towel carefully. Phase 3 Apply the thermal sealer • Apply M60.2 keratin sealer generously from roots to ends, strand by strand, mas- saging with the hands. • Dry the hair completely with the hairdry- er, without using a comb. • Divide the hair into 4 sections. Take strands of 3 cm wide from each section and proceed to straighten with the hair iron (the temperature will vary from 180°C to 230°C depending on the resistance of each type of hair). Iron each strand about 5 times. Relaxing process done! Maintenance K12 keratin shampoo K10 keratin total mask K15 argan mystic oil Important advice • Do not apply on scalp. • Do not use on hair that has been treated with henna or metallic pigments. • Do not wash the hair, use hair grips, bows, braids, etc., in the next 24 hours after applying the treatment. • Do not color the hair or bleach in the next 72 hours after applying the treatment. • It is recommended to apply the hair relax- ing treatment M60 kerafruit relaxer before coloring the hair, otherwise it may lighten the hair tone. • Follow the same procedure in subsequent applications. SUBSEQUENT APPLICATIONS: Follow the same procedure. The natural formulation of M60 kerafruit relaxer allows subsequent applications and retouch if necessary after 24 hours from the first application. If maintenance is carried correctly and if it is necessary, a second treatment can be ap- plied 2 months after the first application. In this way, the lasting and performance will be strengthened and improved. MasterKer relaxing theraphy steps
  • 26. _____ Keratin & multi-fruit acid hair straightener. Permanent straightening system. Removes curls and volume achieving a long lasting permanent straight hair. Strengthens and reconstructs the hair fibre improving its resistance. Straight, soft and healthy hair. Professional kit. _____ Type of Hair: Resistant or difficult hair. Fragance: Fresh Green Pear. Hypoallergenic. Presentation: M70.1 kerafruit straightener & M70.2 keratin neutraliser / 100 ml e 3.4 fl oz Units per box: 6 kerafruit straightener MasterKer M70 MasterKer M70 kerafruit straightener
  • 27. Cysteamine HCI Kerafruit Keratin + multi-fruit acid complex Hydrolyzed Keratin Multi-fruit complex 5 botanic extracts: bilberry, sugar cane, sug- ar maple, orange, lemon. Keratinic compound with high affinity to hair due to its similar structure and pH. Develops the straightening action in a gen- tle way, softens and weakens the bonds without breaking them. Protein rich in amino-acids (specially rich in Cysteine). Great affinity with the hair and extreme conditioning and repairing power. Prop- erties linked to hair: elasticity, resistance, high water absorption, electrostatic prop- erties. Provide a high content of natural Alpha Hydroxy Acids (AHAs), which are great moisturisers for hair and scalp. The acid pH seals naturally the cuticle of the hair by electrostatic attraction. Excellent conditioning action. Long lasting straight hair. Shiny protected and moisturized hair. Hair protected, repaired and conditioned. Strengthening of weak, fine or fragile hair. Improvement of hair vitality and ease of combing. Shiny, soft and conditioned hair. ACTIVE INGREDIENT ACTION BENEFIT MasterKer M70 MasterKer M70 kerafruit straightener
  • 28. straightening therapy steps Phase 1 Hair preparation M12 keratin detox shampoo Phase 2 Apply the straightening cream M70.1 kerafruit straightener Phase 4 Finalisation K10 keratin total mask Phase 3 Neutralisation M70.2 keratin neutraliser
  • 29. Phase 1 Hair preparation • Wash with M12 keratin detox shampoo. • Exposing time 2- 3 minutes. • Rinse out and towel dry. • Remove excess of water using a hair- dryer. • Divide the hair into 4 section. Phase 2 Apply the straightening • Apply M70.1 kerafruit straightener gen- erously to strands of 1cm wide, starting by the nape. • Massage and comb the hair downwards, keeping it straight in an upright position. • Cover the head with film. • Apply dry heat and leave in: Sensible hair 30 minutes + heat Resistant hair: 60 minutes + heat • Carry out the knot test 15 minutes after the application and then every 5 minutes. If the knot easily comes undone, the hair needs more time. Otherwise, the exposure time is enough. • After the exposure time, rinse completely with warm water and towel dry carefully. • Use the hairdryer to remove dampness up to 90%. Phase 3 Neutralisation • Divide the hair into 4 sections. • Apply M70.2 keratin neutralizer gener- ously from roots to ends, strand by strand, massaging with the hands. • Comb the hair downwards, keep it straight in an upright position. • Leave on for 20 minutes as exposure time to process. • Rinse completely with warm water and towel dry carefully. • Use the hairdryer to remove dampness up to 90%. Phase 4 Finalisation • Apply generously K10 keratin total mask with thermal protection over the whole hair. • Divide the hair into 4 sections. Take strands of 3 cm wide from each section and proceed to straighten with the flat iron (the temperature will vary from 180°C to 230°C depending on the resistance of each type of hair). Straightening process done! Maintenance K12 keratin shampoo K10 keratin total mask K15 argan mystic oil MasterKer straightening theraphy steps
  • 30. MasterKer straightening theraphy steps Important advice • Do not apply on scalp. • Do not use on hair that has been bleached or treated with henna or metallic pigments. • Do not use on brittle hair. • Do not wash the hair in the next 72 hours after applying the treatment. • Do not use hair grips, bows, braids, etc., in the next 72 hours after applying the treatment. • Do not color the hair or bleach until one week after applying the straightening treatment. • It is recommended to apply the hair re- laxing treatment M70 kerafruit straightener before colouring the hair, otherwise it may lighten the hair tone. • If the hair where we want to apply M70 kerafruit straightenr is too damaged or brittle, we can carry a total repair treatment previously with HydraKer K11 keratin hair botox. SUBSEQUENT APPLICATIONS: • Follow the same procedure. • If maintenance is carried correctly and if it is necessary, a second treatment can be applied 3 months after the first application. In this way, the lasting and performance will be strengthened and improved. In this case, apply only to virgin hair (the new virgin area of the roots).
  • 31. waves
  • 32. _____ Curl activator moisturizing balm cream. Defines curls and waves with long lasting effect. Shine, frizz control and memory effect. _____ Type of Hair: For wavy and curly hair. Fragance: Candy Crash. Hypoallergenic. Presentation: 100 ml e 3.4 fl oz Units per box: 6 keratin curl rider MasterKer M33 MasterKer M33 keratin curl rider
  • 33. CurlMax Polymers Hydrolyzed Keratin Pro-vitamin B5 D-Pantenol Memory effect that provides long lasting curl retention. Anti-frizz effect, keeps the waves and curls well defined. Flexible polymers that do not break, thus without flaking and providing soft touch. Great hair affinity. Protein rich in amino-acids (specially rich in Cysteine). Great affinity with the hair and extreme conditioning and repairing power. Proper- ties linked to hair: elasticity, resistance, high water absorption, electrostatic properties. High hair affinity. Builds a flexible resistant film around the hair. Long lasting defined waves and curls. Flexible and soft touch curls, without flakes. Easy to style and brush. Hair protected, repaired and conditioned. Strengthening of weak, fine or fragile hair. Improvement of hair vitality and ease of combing. Improves the hair resistance to breakage. Maintains natural shine and healthy look of hair, providing body and volume. ACTIVE INGREDIENT ACTION BENEFIT MasterKer M33 MasterKer M33 keratin curl rider
  • 34. _____ Keratin & multi-fruit acid waving system. Soft curls. Natural defined elastic curls, vitality and texture. Strengthens and reconstructs the hair fibre improv- ing its resistance. Professional kit. _____ Type of Hair: Sensitive or fragile hair. Fragance: Fresh Green Pear. Hypoallergenic. Presentation: M80.1 kerafruit wave lotion & M80.2 kerafruit neutralizer / 150 ml e 5.1 fl oz Units per box: 6 kerafruit waver sensitive MasterKer M80 MasterKer M80 kerafruit waver sensitive
  • 35. Cysteamine HCI Kerafruit Keratin + multi-fruit acid complex Hydrolyzed Keratin Multi-fruit complex 5 botanic extracts: bilberry, sugar cane, sug- ar maple, orange, lemon. Keratinic compound with high affinity to hair due to its similar structure and pH. Develops the waving action in a gentle way, softens and weakens the bonds with- out breaking them. Protein rich in amino-acids (specially rich in Cysteine). Great affinity with the hair and extreme conditioning and repairing power. Prop- erties linked to hair: elasticity, resistance, high water absorption, electrostatic prop- erties. Provide a high content of natural Alpha Hydroxy Acids (AHAs), which are great moisturisers for hair and scalp. The acid pH seals naturally the cuticle of the hair by electrostatic attraction. Excellent conditioning action. Natural curls, elastic waves . Protected and moisturized hair. Hair protected, repaired and conditioned. Strengthening of weak, fine or fragile hair. Improvement of hair vitality and ease of combing. Shiny, soft and conditioned hair. ACTIVE INGREDIENT ACTION BENEFIT MasterKer M80 MasterKer M80 kerafruit waver sensitive
  • 36. sensitive waving therapy steps Phase 1 Hair preparation M12 keratin detox shampoo Phase 2 Hair setup and waving M80.1 kerafruit wave lotion Phase 3 Final neutralisation M80.2 kerafruit neutraliser
  • 37. Phase 1 Hair preparation • Wash with M12 keratin detox shampoo. • Exposing time 2- 3 minutes. • Rinse out and towel dry. Phase 2 Hair setup and waving • Apply following the direct or indirect waving technique according to the length of the hair. • Apply M80.1 kerafruit wave lotion on each strand and then wrap the hair on rods without tension. • Afterwards, apply again the wave lotion rod by rod and make sure all roads are completely soaked. • Cover the head with film. • Apply dry heat and leave in: Sensible or fragile hair 20 – 30 minutes + heat • Check the curl every 5 minutes. • Rinse completely with warm water and towel dry carefully all the rods to remove the excess of water. Phase 3 Final neutralisation • Shake the bottle of neutralising lotion and proceed to apply kerafruit neutralizer on every rod. • Keep a small quantity of neutralizing lo- tion to be applied on hair after unwrapping. • Leave in for 10 minutes. • Remove the rods without pulling the hair. • Apply the remaining neutralizing lotion on the ends of the hair and massage. • Leave in for 10 minutes. • Rinse completely for some minutes with warm and towel dry. Waving process done! • Apply the curl activator cream M33 kera- tin curl rider and proceed with the desired styling. Maintenance: M22 keratin volume shampoo M10 keratin volume mask M33 keratin curl rider. Important advice • Examine the hair and verify its elasticity, porosity and breaking point. Do not use on brittle hair. • Do not use on hair that has been bleached or treated with henna or metallic pigments • Do not wash the hair in the next 72 hours after applying the treatment. • Do not color the hair or bleach until one week after applying the waving treatment. MasterKer sensitive waving theraphy steps
  • 38. _____ Keratin & multi-fruit acid waving system. Curls with body. Natural well-de- fined elastic curls, vitality and texture. Strengthens and reconstructs the hair fibre improving its resistance. Professional kit. _____ Type of Hair: Resistant or difficult hair. Fragance: Fresh Green Pear. Hypoallergenic. Presentation: M90.1 kerafruit wave lotion & M90.2 kerafruit neutralizer / 150 ml e 5.1 fl oz Units per box: 6 kerafruit waver resistant MasterKer M90 MasterKer M90 kerafruit waver resistant
  • 39. Cysteamine HCI Kerafruit Keratin + multi-fruit acid complex Hydrolyzed Keratin Multi-fruit complex 5 botanic extracts: bilberry, sugar cane, sug- ar maple, orange, lemon. Keratinic compound with high affinity to hair due to its similar structure and pH. Develops the waving action in a gentle way, softens and weakens the bonds with- out breaking them. Protein rich in amino-acids (specially rich in Cysteine). Great affinity with the hair and extreme conditioning and repairing power. Prop- erties linked to hair: elasticity, resistance, high water absorption, electrostatic prop- erties. Provide a high content of natural Alpha Hydroxy Acids (AHAs), which are great moisturisers for hair and scalp. The acid pH seals naturally the cuticle of the hair by electrostatic attraction. Excellent conditioning action. Natural curls, elastic waves . Protected and moisturized hair. Hair protected, repaired and conditioned. Strengthening of weak, fine or fragile hair. Improvement of hair vitality and ease of combing. Shiny, soft and conditioned hair. ACTIVE INGREDIENT ACTION BENEFIT MasterKer M90 MasterKer M90 kerafruit waver resistant
  • 40. resistant waving therapy steps Phase 1 Hair preparation M12 keratin detox shampoo Phase 2 Hair setup and waving M90.1 kerafruit wave lotion Phase 3 Final neutralisation M90.2 kerafruit neutraliser
  • 41. Phase 1 Hair preparation • Wash with M12 keratin detox shampoo. • Exposing time 2- 3 minutes. • Rinse out and towel dry. Phase 2 Hair setup and waving • Apply following the direct or indirect waving technique according to the length of the hair. • Apply M80.1 kerafruit wave lotion on each strand and then wrap the hair on rods without tension. • Afterwards, apply again the wave lotion rod by rod and make sure all roads are completely soaked. • Cover the head with film. • Apply dry heat and leave in: Resistant or difficult hair 20 – 40 minutes + heat • Check the curl every 5 minutes. • Rinse completely with warm water and towel dry carefully all the rods to remove the excess of water. Phase 3 Final neutralisation • Shake the bottle of neutralising lotion and proceed to apply kerafruit neutralizer on every rod. • Keep a small quantity of neutralizing lo- tion to be applied on hair after unwrapping. • Leave in for 10 minutes. • Remove the rods without pulling the hair. • Apply the remaining neutralizing lotion on the ends of the hair and massage. • Leave in for 10 minutes. • Rinse completely for some minutes with warm and towel dry. Waving process done! • Apply the curl activator cream M33 kera- tin curl rider and proceed with the desired styling. Maintenance: M22 keratin volume shampoo M10 keratin volume mask M33 keratin curl rider. Important advice • Examine the hair and verify its elasticity, porosity and breaking point. Do not use on brittle hair. • Do not use on hair that has been bleached or treated with henna or metallic pigments • Do not wash the hair in the next 72 hours after applying the treatment. • Do not color the hair or bleach until one week after applying the waving treatment. MasterKer resistant waving theraphy steps
  • 42. ERAYBA COSMETICS, S.A. BARCELONA (SPAIN) | T (+34) 93 771 46 89 | F (+34) 93 771 33 39 export@erayba.com / erayba@erayba.com | www.erayba.com T H I N K H A I R . T H I N K B E A U T Y . MasterKer TECHNICAL SHAPE