UX, ethnography and possibilities: for Libraries, Museums and ArchivesNed Potter
These slides are adapted from a talk I gave at the Welsh Government's Marketing Awards for the LAM sector, in 2017.
It offers a primer on UX - User Experience - and how ethnography and design might be used in the library, archive and museum worlds to better understand our users. All good marketing starts with audience insight.
The presentation covers the following:
1) An introduction to UX
2) Ethnography, with definitions and examples of 7 ethnographic techniques
3) User-centred design and Design Thinking
4) Examples of UX-led changes made at institutions in the UK and Scandinavia
5) Next Steps - if you'd like to try out UX at your own organisation
Quantitative Analysis in Business Decision Final ProjectJasmine Huang
This is a final project for my MBA class called Quantitative Methods in Business Decision Making. The partner is a local bakery that I use linear programming to calculate the most efficient shelf spaces for the breads.
This is a final assessment project for the MBA program. We were given 4 hours from receiving the case, to analyze the case, and to finish the presentation. The business I was analyzing was Amazon.
The purpose of this project is to use linear programming to help the organization in making the decision of how to display their product in order to reach maximum profit.
UX, ethnography and possibilities: for Libraries, Museums and ArchivesNed Potter
These slides are adapted from a talk I gave at the Welsh Government's Marketing Awards for the LAM sector, in 2017.
It offers a primer on UX - User Experience - and how ethnography and design might be used in the library, archive and museum worlds to better understand our users. All good marketing starts with audience insight.
The presentation covers the following:
1) An introduction to UX
2) Ethnography, with definitions and examples of 7 ethnographic techniques
3) User-centred design and Design Thinking
4) Examples of UX-led changes made at institutions in the UK and Scandinavia
5) Next Steps - if you'd like to try out UX at your own organisation
Quantitative Analysis in Business Decision Final ProjectJasmine Huang
This is a final project for my MBA class called Quantitative Methods in Business Decision Making. The partner is a local bakery that I use linear programming to calculate the most efficient shelf spaces for the breads.
This is a final assessment project for the MBA program. We were given 4 hours from receiving the case, to analyze the case, and to finish the presentation. The business I was analyzing was Amazon.
The purpose of this project is to use linear programming to help the organization in making the decision of how to display their product in order to reach maximum profit.