Marketterminology

1. Market Terminology

2. Horizontal Growth

4. Vertical Growth

6. Market Intelligence

7. Market Intelligence Components
MI
PR
Development
Marketing
Activities
Sales Projects
Pricing
Structure
Cross
Shipment
Consumers
Watch
Market Share

8. P
A
K
I
S
T
A
N
Y
E
A
R
D
A
Y
O
F
P
R
O
D
U
C
T
I
O
N
F
A
I
S
A
L
A
B
A
D
S
H
I
F
T
I
N
C
H
A
R
G
E
T
I
M
E
O
F
P
R
O
D
U
C
T
I
O
N
COUNTRY
CODE YEAR CODE
PRODUCTIO
N CODE
FRANCHISE
CODE
SHIFT
INCHARGE
CODE TIME CODE
L8086A2MZ0239
CODE IDENTIFICATION SHEET
L 0868 MZA2 02:39

9. PLANT CODE
CITY PLANT CODE REMARKS
FAISALABAD L9186AOSF01:41 A FOR FAISALABAD
KARACHI L9186GOSF01:41 G FOR KARACHI
SUKHAR L9186QOSF01:41 Q FOR SUKHAR
MULTAN L9186MOSF01:41 M FOR MULTAN
LAHORE L9186JOSF01:41 J FOR LAHORE
GUJRANWALA
L9186COSF01:41 C FOR GUJRANWALA
L9186SOSF01:41 S FOR GUJRANWALA
ISLAMABAD L9186EOSF01:41 E FOR ISLAMABAD
PESHAWAR L9186NOSF01:41 N FOR PESHAWAR

10. Asset Management

11. Types of Assets
Chiller
Signage
Empty
POP
Racks / Gondolas
Counter

12. SR # TOT SIZE STOCK CAPACITY
01 08 CFT D/F 7.5 CRATES
02 10 CFT D/F 12.5 CRATES
03 12 CFT D/F 14.5 CRATES
04 15 CFT D/F 19.5 CRATES
05 250 SAX V/C 6 CRATES
06 400 SAX V/C 8 CRATES
07 500 SAX DD 9 CRATES
08 550 RAX V/C 11.5 CRATES
09 1000 SAX V/C 26 CRATES
TOT SIZE AND CAPACITY