SlideShare a Scribd company logo

Ugly Duck Clothing Project.pdf

Ugly Duck Clothing Projects Overview.

1 of 17
Ugly Duck Clothing Co. Ltd
HOLISTIC E-COMMERCE SOLUTION
CLIENT(S):
Hiring Manager: Richard Gates,
Director/ CEO of Ugly Duck Clothing Co.
Amazon
Ebay
Fruugo
WWW.HOLISTICOMMERCE.COM
Ugly Duck Clothing, a UK Based company, was
searching for an e-commerce assistant who can
help them upload products on the Amazon
marketplaces at the beginning. We were able to
help them with that. Later on, we started
working with them closely for other e-commerce
needs. These include managing the Ebay store,
Amazon and helping with Fruggo.
PROJECT OVERVIEW
What We Did For Them?
✓Amazon: - Bulk Listing (30,000 SKUs – Men’s & Women’s tees and hoodies;
approx. 500 SKUs Gymnastic Leotards;), Amazon Listing Optimization and Basic
SEO.
✓Ebay: - Full Management of Ebay Account (Ebay Bulk Upload 10,000 SKUs –
Hoodies, Leotards, & Snood /Buffs/face scarf), Ebay SEO & Listing optimization,
Ebay Storefront Design, Ebay Products Template Design, Ebay Technical Support,
Ebay Product Promotion & Campaign Management
✓Fruugo: - Bulk Listing (10,000 SKUs – Hoodies, Leotards, & Snood /Buffs/face
scarf), Basic Listing SEO (title and bullet Optimization)
✓Etsy: - Product Listings (70 Leotards), Etsy SEO & Listing Optimization
HOLISTIC ECOMMERCE SOLUTION WWW.HOLISTICOMMERCE.COM 3
AMAZON PROJECT OVERVIEW
❑ We listed over 30000 SKUs on Amazon Store using Bulk Option where the products were mainly
Hoodies and t-shirts).
❑ We Did Basic Listing Optimization on Amazon and later on implemented SEO (title, bullets,
descriptions, attributes, and search terms Optimization) for Hoodies.
❑ Later on, we listed approximately 80 Leotards on Amazon. We optimized them and implemented
SEO to increase search visibility.
HOLISTIC ECOMMERCE SOLUTION WWW.HOLISTICOMMERCE.COM 4
EBAY PROJECT OVERVIEW
❑ We listed over 1000 Hoodies (300000 SKUs) on Ebay, approx. 100 Leotards (1000 variations)
and 100 more Snood /Buffs on Ebay.
❑ We optimized the listings and implemented Ebay SEO to rank our listings on Ebay’s first page.
We developed our product page meticulously. Later on, We created an Ebay Listing template to
link our listings with one another.
❑Finally we design our Ebay store and give it a professional touch to make is more user-friendly.
We improved its navigation system to make our products easily searchable by categories.
❑We increased listing and selling limits on Ebay and deleted unsold items for the last 3 years to
tidy up and create spaces for new products. We resolved technical issues related to our Ebay
Accounts and products.
HOLISTIC ECOMMERCE SOLUTION WWW.HOLISTICOMMERCE.COM 5
ETSY PROJECT OVERVIEW
❑ We helped the client to open a store on Etsy Marketplace as we had the Etsy-friendly product
category. That means we started our journey to a new marketplace and launched our products
there.
❑On Etsy, we uploaded Leotards only. As Etsy had no Bulk system in 2019, we manually uploaded
80 products (approx. 600 variations) on Etsy.
❑We implemented an advanced level of Etsy SEO to ensure the ranking on Etsy Homepage. We
optimized titles, bullets, and descriptions and used keywords based strategy.
❑ We were continuously falling behind our competitors in relevant keywords. So, we continuously
worked with relevant keywords like “gymnastics leotard, ballet leotard, dance outfit, etc.” and
eventually confirmed a stable position on the Etsy Search engine.
HOLISTIC ECOMMERCE SOLUTION WWW.HOLISTICOMMERCE.COM 6
Ad

Recommended

Strengths And Weaknesses Of Ebay
Strengths And Weaknesses Of EbayStrengths And Weaknesses Of Ebay
Strengths And Weaknesses Of EbayConnie Ripp
 
Case study Presentation on AMAZON, EBAY &GOOGLE :UNLOCKING &SHARING BUSINES...
Case study  Presentation on AMAZON,EBAY &GOOGLE :UNLOCKING &SHARING BUSINES...Case study  Presentation on AMAZON,EBAY &GOOGLE :UNLOCKING &SHARING BUSINES...
Case study Presentation on AMAZON, EBAY &GOOGLE :UNLOCKING &SHARING BUSINES...Pushpendu saha
 
MivaCon Philly - Multi Channel And Miva Merchant
MivaCon Philly - Multi Channel And Miva MerchantMivaCon Philly - Multi Channel And Miva Merchant
MivaCon Philly - Multi Channel And Miva MerchantMiva
 
ebay-180128192540.pdf
ebay-180128192540.pdfebay-180128192540.pdf
ebay-180128192540.pdfssuserad0e73
 
Can Ebay continue growing
Can Ebay continue growingCan Ebay continue growing
Can Ebay continue growingAnshuman Singh
 
Advanced Information And Communication Technology At Ebay
Advanced Information And Communication Technology At EbayAdvanced Information And Communication Technology At Ebay
Advanced Information And Communication Technology At EbayLiz Sims
 

More Related Content

Similar to Ugly Duck Clothing Project.pdf

PRINTED BY J Kingston [email protected]. Printing is for pe.docx
PRINTED BY J Kingston [email protected]. Printing is for pe.docxPRINTED BY J Kingston [email protected]. Printing is for pe.docx
PRINTED BY J Kingston [email protected]. Printing is for pe.docxsleeperharwell
 
PhuHV - Presentation - How To Sell On eBay
PhuHV -  Presentation - How To Sell On eBayPhuHV -  Presentation - How To Sell On eBay
PhuHV - Presentation - How To Sell On eBayRichard Hoang Viet Phu
 
Ebay Today
Ebay TodayEbay Today
Ebay TodayDRuiz84
 
Users guide and features | Template manager | template generator for eBay tem...
Users guide and features | Template manager | template generator for eBay tem...Users guide and features | Template manager | template generator for eBay tem...
Users guide and features | Template manager | template generator for eBay tem...Alexandre Rivera
 
ebay Today
ebay Todayebay Today
ebay TodayDRuiz84
 
Amazon Affiliate Profits
Amazon Affiliate ProfitsAmazon Affiliate Profits
Amazon Affiliate ProfitsTheodaMetcalf
 
Amazon affiliate profits
Amazon affiliate profits Amazon affiliate profits
Amazon affiliate profits KhalilBriguam
 
How to start Dropshipping Aliexpress using woocommerce Guide
How to start Dropshipping Aliexpress using woocommerce Guide How to start Dropshipping Aliexpress using woocommerce Guide
How to start Dropshipping Aliexpress using woocommerce Guide deba akram
 
Marketing Case - Furniture Shop presentation.pdf
Marketing Case - Furniture Shop presentation.pdfMarketing Case - Furniture Shop presentation.pdf
Marketing Case - Furniture Shop presentation.pdfWiserBrand
 
Kevin hillstrom mine_thatdata_catalogu2015
Kevin hillstrom mine_thatdata_catalogu2015Kevin hillstrom mine_thatdata_catalogu2015
Kevin hillstrom mine_thatdata_catalogu2015Sarah Fletcher
 
How is everyone getting on - April 2010
How is everyone getting on - April 2010How is everyone getting on - April 2010
How is everyone getting on - April 2010eBusiness Champions
 
Amazon merch start your own merch empire with shopify and amazon and make 1...
Amazon merch   start your own merch empire with shopify and amazon and make 1...Amazon merch   start your own merch empire with shopify and amazon and make 1...
Amazon merch start your own merch empire with shopify and amazon and make 1...sidfe2010
 
Marketplaces & miva merchant 9 – selling on e bay & amazon
Marketplaces & miva merchant 9 – selling on e bay & amazonMarketplaces & miva merchant 9 – selling on e bay & amazon
Marketplaces & miva merchant 9 – selling on e bay & amazonMiva
 
Katie BidusJuly 12, 2016Instructor J. AttmannFADA – Mondays.docx
Katie BidusJuly 12, 2016Instructor J. AttmannFADA – Mondays.docxKatie BidusJuly 12, 2016Instructor J. AttmannFADA – Mondays.docx
Katie BidusJuly 12, 2016Instructor J. AttmannFADA – Mondays.docxtawnyataylor528
 
Shopify Ecommerce Website Design for a Children's Clothing Store
Shopify Ecommerce Website Design for a Children's Clothing StoreShopify Ecommerce Website Design for a Children's Clothing Store
Shopify Ecommerce Website Design for a Children's Clothing StoreFresh Source Digital
 

Similar to Ugly Duck Clothing Project.pdf (20)

Hero 1 of 50
Hero 1 of 50Hero 1 of 50
Hero 1 of 50
 
PRINTED BY J Kingston [email protected]. Printing is for pe.docx
PRINTED BY J Kingston [email protected]. Printing is for pe.docxPRINTED BY J Kingston [email protected]. Printing is for pe.docx
PRINTED BY J Kingston [email protected]. Printing is for pe.docx
 
CeoSpace 1214
CeoSpace 1214CeoSpace 1214
CeoSpace 1214
 
PhuHV - Presentation - How To Sell On eBay
PhuHV -  Presentation - How To Sell On eBayPhuHV -  Presentation - How To Sell On eBay
PhuHV - Presentation - How To Sell On eBay
 
Ebay Today
Ebay TodayEbay Today
Ebay Today
 
Users guide and features | Template manager | template generator for eBay tem...
Users guide and features | Template manager | template generator for eBay tem...Users guide and features | Template manager | template generator for eBay tem...
Users guide and features | Template manager | template generator for eBay tem...
 
ebay Today
ebay Todayebay Today
ebay Today
 
Amazon Affiliate Profits
Amazon Affiliate ProfitsAmazon Affiliate Profits
Amazon Affiliate Profits
 
Amazon affiliate profits
Amazon affiliate profits Amazon affiliate profits
Amazon affiliate profits
 
How to start Dropshipping Aliexpress using woocommerce Guide
How to start Dropshipping Aliexpress using woocommerce Guide How to start Dropshipping Aliexpress using woocommerce Guide
How to start Dropshipping Aliexpress using woocommerce Guide
 
Marketing Case - Furniture Shop presentation.pdf
Marketing Case - Furniture Shop presentation.pdfMarketing Case - Furniture Shop presentation.pdf
Marketing Case - Furniture Shop presentation.pdf
 
ecommerce-ppt.pdf
ecommerce-ppt.pdfecommerce-ppt.pdf
ecommerce-ppt.pdf
 
Kevin hillstrom mine_thatdata_catalogu2015
Kevin hillstrom mine_thatdata_catalogu2015Kevin hillstrom mine_thatdata_catalogu2015
Kevin hillstrom mine_thatdata_catalogu2015
 
How is everyone getting on - April 2010
How is everyone getting on - April 2010How is everyone getting on - April 2010
How is everyone getting on - April 2010
 
Amazon merch start your own merch empire with shopify and amazon and make 1...
Amazon merch   start your own merch empire with shopify and amazon and make 1...Amazon merch   start your own merch empire with shopify and amazon and make 1...
Amazon merch start your own merch empire with shopify and amazon and make 1...
 
Marketplaces & miva merchant 9 – selling on e bay & amazon
Marketplaces & miva merchant 9 – selling on e bay & amazonMarketplaces & miva merchant 9 – selling on e bay & amazon
Marketplaces & miva merchant 9 – selling on e bay & amazon
 
The e bay story
The e bay storyThe e bay story
The e bay story
 
E bay
E bayE bay
E bay
 
Katie BidusJuly 12, 2016Instructor J. AttmannFADA – Mondays.docx
Katie BidusJuly 12, 2016Instructor J. AttmannFADA – Mondays.docxKatie BidusJuly 12, 2016Instructor J. AttmannFADA – Mondays.docx
Katie BidusJuly 12, 2016Instructor J. AttmannFADA – Mondays.docx
 
Shopify Ecommerce Website Design for a Children's Clothing Store
Shopify Ecommerce Website Design for a Children's Clothing StoreShopify Ecommerce Website Design for a Children's Clothing Store
Shopify Ecommerce Website Design for a Children's Clothing Store
 

More from Rabius Sany

TISFLEET WEB DESIGN PROJECT
TISFLEET WEB DESIGN PROJECTTISFLEET WEB DESIGN PROJECT
TISFLEET WEB DESIGN PROJECTRabius Sany
 
MSDS 18650 Lithium Ion Cell Battery Product Safety Document
MSDS 18650 Lithium Ion Cell Battery Product Safety DocumentMSDS 18650 Lithium Ion Cell Battery Product Safety Document
MSDS 18650 Lithium Ion Cell Battery Product Safety DocumentRabius Sany
 
Gl300W GPS Tracker User Manual
Gl300W GPS Tracker User ManualGl300W GPS Tracker User Manual
Gl300W GPS Tracker User ManualRabius Sany
 
Gv53MG GPS Tracker User Manual
Gv53MG GPS Tracker User ManualGv53MG GPS Tracker User Manual
Gv53MG GPS Tracker User ManualRabius Sany
 
Gv75 mg user manual v1.01
Gv75 mg user manual v1.01Gv75 mg user manual v1.01
Gv75 mg user manual v1.01Rabius Sany
 
Gl320M series user manual v1.00
Gl320M series user manual v1.00Gl320M series user manual v1.00
Gl320M series user manual v1.00Rabius Sany
 
GTM MT-200X Ankle Tracker Bracelet Manual
GTM MT-200X Ankle Tracker Bracelet ManualGTM MT-200X Ankle Tracker Bracelet Manual
GTM MT-200X Ankle Tracker Bracelet ManualRabius Sany
 
Ugly Duck Clothing Ebay Listing Template Design
Ugly Duck Clothing Ebay Listing Template DesignUgly Duck Clothing Ebay Listing Template Design
Ugly Duck Clothing Ebay Listing Template DesignRabius Sany
 
Ugly Duck Clothing UK eBay Store
Ugly Duck Clothing UK  eBay StoreUgly Duck Clothing UK  eBay Store
Ugly Duck Clothing UK eBay StoreRabius Sany
 
GTMetrix Report For GPStrackingMart.com
GTMetrix Report For GPStrackingMart.comGTMetrix Report For GPStrackingMart.com
GTMetrix Report For GPStrackingMart.comRabius Sany
 
Amazon Listing Optimization For EmpireLube LLC
Amazon Listing Optimization For EmpireLube LLCAmazon Listing Optimization For EmpireLube LLC
Amazon Listing Optimization For EmpireLube LLCRabius Sany
 

More from Rabius Sany (12)

TISFLEET WEB DESIGN PROJECT
TISFLEET WEB DESIGN PROJECTTISFLEET WEB DESIGN PROJECT
TISFLEET WEB DESIGN PROJECT
 
MT200X.pdf
MT200X.pdfMT200X.pdf
MT200X.pdf
 
MSDS 18650 Lithium Ion Cell Battery Product Safety Document
MSDS 18650 Lithium Ion Cell Battery Product Safety DocumentMSDS 18650 Lithium Ion Cell Battery Product Safety Document
MSDS 18650 Lithium Ion Cell Battery Product Safety Document
 
Gl300W GPS Tracker User Manual
Gl300W GPS Tracker User ManualGl300W GPS Tracker User Manual
Gl300W GPS Tracker User Manual
 
Gv53MG GPS Tracker User Manual
Gv53MG GPS Tracker User ManualGv53MG GPS Tracker User Manual
Gv53MG GPS Tracker User Manual
 
Gv75 mg user manual v1.01
Gv75 mg user manual v1.01Gv75 mg user manual v1.01
Gv75 mg user manual v1.01
 
Gl320M series user manual v1.00
Gl320M series user manual v1.00Gl320M series user manual v1.00
Gl320M series user manual v1.00
 
GTM MT-200X Ankle Tracker Bracelet Manual
GTM MT-200X Ankle Tracker Bracelet ManualGTM MT-200X Ankle Tracker Bracelet Manual
GTM MT-200X Ankle Tracker Bracelet Manual
 
Ugly Duck Clothing Ebay Listing Template Design
Ugly Duck Clothing Ebay Listing Template DesignUgly Duck Clothing Ebay Listing Template Design
Ugly Duck Clothing Ebay Listing Template Design
 
Ugly Duck Clothing UK eBay Store
Ugly Duck Clothing UK  eBay StoreUgly Duck Clothing UK  eBay Store
Ugly Duck Clothing UK eBay Store
 
GTMetrix Report For GPStrackingMart.com
GTMetrix Report For GPStrackingMart.comGTMetrix Report For GPStrackingMart.com
GTMetrix Report For GPStrackingMart.com
 
Amazon Listing Optimization For EmpireLube LLC
Amazon Listing Optimization For EmpireLube LLCAmazon Listing Optimization For EmpireLube LLC
Amazon Listing Optimization For EmpireLube LLC
 

Recently uploaded

The Resurgence of Direct Mail as a Growth Marketing Strategy
The Resurgence of Direct Mail as a Growth Marketing StrategyThe Resurgence of Direct Mail as a Growth Marketing Strategy
The Resurgence of Direct Mail as a Growth Marketing StrategyAggregage
 
Viral Vibes in 2024: How to Elevate Your Business' Social Media Marketing
Viral Vibes in 2024: How to Elevate Your Business' Social Media MarketingViral Vibes in 2024: How to Elevate Your Business' Social Media Marketing
Viral Vibes in 2024: How to Elevate Your Business' Social Media MarketingJomer Gregorio
 
Research - Women's Jeans in Colombia (Feb-24).pdf
Research - Women's Jeans in Colombia (Feb-24).pdfResearch - Women's Jeans in Colombia (Feb-24).pdf
Research - Women's Jeans in Colombia (Feb-24).pdfJuan Renteria
 
Assignment 5 - Task 1.pptx
Assignment 5 - Task 1.pptxAssignment 5 - Task 1.pptx
Assignment 5 - Task 1.pptxDeanClark42
 
New Generative AI technology strategy enables small businesses to level the p...
New Generative AI technology strategy enables small businesses to level the p...New Generative AI technology strategy enables small businesses to level the p...
New Generative AI technology strategy enables small businesses to level the p...Other13
 
Weekly Media Update_19_02_2024. This document comprises news clips from vario...
Weekly Media Update_19_02_2024. This document comprises news clips from vario...Weekly Media Update_19_02_2024. This document comprises news clips from vario...
Weekly Media Update_19_02_2024. This document comprises news clips from vario...BalmerLawrie
 
DOES SOCIAL ISSUE ALWAYS REQUIRE CREATIVE SOLUTION?
DOES SOCIAL ISSUE ALWAYS REQUIRE CREATIVE SOLUTION?DOES SOCIAL ISSUE ALWAYS REQUIRE CREATIVE SOLUTION?
DOES SOCIAL ISSUE ALWAYS REQUIRE CREATIVE SOLUTION?Andreas Kennardi Julianto
 
UAE Latest digital marketing insights of 2024
UAE Latest digital marketing insights of 2024UAE Latest digital marketing insights of 2024
UAE Latest digital marketing insights of 2024medraradigitals
 
How to Use Short-Form Videos to Grow Your Followers
How to Use Short-Form Videos to Grow Your FollowersHow to Use Short-Form Videos to Grow Your Followers
How to Use Short-Form Videos to Grow Your FollowersVbout.com
 
I'm not Sarah Connor but Focussing on Human Nature Content that Converts.pdf
I'm not Sarah Connor but Focussing on Human Nature Content that Converts.pdfI'm not Sarah Connor but Focussing on Human Nature Content that Converts.pdf
I'm not Sarah Connor but Focussing on Human Nature Content that Converts.pdfPeter Mesarec
 
Website development Innovative web solutions for a connected world.pptx
Website development Innovative web solutions for a connected world.pptxWebsite development Innovative web solutions for a connected world.pptx
Website development Innovative web solutions for a connected world.pptxtecheorsolutions22
 
Presentation on digital marketing .pdf ppt
Presentation on digital marketing .pdf pptPresentation on digital marketing .pdf ppt
Presentation on digital marketing .pdf pptFalak Naaz
 
Pay Per Click - PPC Foundation
Pay Per Click - PPC FoundationPay Per Click - PPC Foundation
Pay Per Click - PPC FoundationAdriannaBednarz
 
Branding doesn’t mean logo - Easy guide to create a powerful branding for you...
Branding doesn’t mean logo - Easy guide to create a powerful branding for you...Branding doesn’t mean logo - Easy guide to create a powerful branding for you...
Branding doesn’t mean logo - Easy guide to create a powerful branding for you...Ahmad El-Saeed
 
5 Benefits of Digital Marketing-Theseo-expertz
5 Benefits of Digital Marketing-Theseo-expertz5 Benefits of Digital Marketing-Theseo-expertz
5 Benefits of Digital Marketing-Theseo-expertzTheseo Expertz
 
20240214 Security-JAWS activity results for 2023 and activity goals for 2024
20240214 Security-JAWS activity results for 2023 and activity goals for 202420240214 Security-JAWS activity results for 2023 and activity goals for 2024
20240214 Security-JAWS activity results for 2023 and activity goals for 2024Typhon 666
 
The Most Admired Women Leaders In Mortgage Industry, 2024..pdf
The Most Admired Women Leaders In Mortgage Industry, 2024..pdfThe Most Admired Women Leaders In Mortgage Industry, 2024..pdf
The Most Admired Women Leaders In Mortgage Industry, 2024..pdfwomenworldmagazine
 
The Most Visionary Women Leaders in HR 2024.pdf
The Most Visionary Women Leaders in HR 2024.pdfThe Most Visionary Women Leaders in HR 2024.pdf
The Most Visionary Women Leaders in HR 2024.pdfwomenworldmagazine
 
Mastering Social Media, Mobile Marketing and Digital Strategy
Mastering Social Media, Mobile Marketing and Digital StrategyMastering Social Media, Mobile Marketing and Digital Strategy
Mastering Social Media, Mobile Marketing and Digital StrategyAdriannaBednarz
 
KSA Latest digital marketing insights of 2024
KSA Latest digital marketing insights of 2024KSA Latest digital marketing insights of 2024
KSA Latest digital marketing insights of 2024medraradigitals
 

Recently uploaded (20)

The Resurgence of Direct Mail as a Growth Marketing Strategy
The Resurgence of Direct Mail as a Growth Marketing StrategyThe Resurgence of Direct Mail as a Growth Marketing Strategy
The Resurgence of Direct Mail as a Growth Marketing Strategy
 
Viral Vibes in 2024: How to Elevate Your Business' Social Media Marketing
Viral Vibes in 2024: How to Elevate Your Business' Social Media MarketingViral Vibes in 2024: How to Elevate Your Business' Social Media Marketing
Viral Vibes in 2024: How to Elevate Your Business' Social Media Marketing
 
Research - Women's Jeans in Colombia (Feb-24).pdf
Research - Women's Jeans in Colombia (Feb-24).pdfResearch - Women's Jeans in Colombia (Feb-24).pdf
Research - Women's Jeans in Colombia (Feb-24).pdf
 
Assignment 5 - Task 1.pptx
Assignment 5 - Task 1.pptxAssignment 5 - Task 1.pptx
Assignment 5 - Task 1.pptx
 
New Generative AI technology strategy enables small businesses to level the p...
New Generative AI technology strategy enables small businesses to level the p...New Generative AI technology strategy enables small businesses to level the p...
New Generative AI technology strategy enables small businesses to level the p...
 
Weekly Media Update_19_02_2024. This document comprises news clips from vario...
Weekly Media Update_19_02_2024. This document comprises news clips from vario...Weekly Media Update_19_02_2024. This document comprises news clips from vario...
Weekly Media Update_19_02_2024. This document comprises news clips from vario...
 
DOES SOCIAL ISSUE ALWAYS REQUIRE CREATIVE SOLUTION?
DOES SOCIAL ISSUE ALWAYS REQUIRE CREATIVE SOLUTION?DOES SOCIAL ISSUE ALWAYS REQUIRE CREATIVE SOLUTION?
DOES SOCIAL ISSUE ALWAYS REQUIRE CREATIVE SOLUTION?
 
UAE Latest digital marketing insights of 2024
UAE Latest digital marketing insights of 2024UAE Latest digital marketing insights of 2024
UAE Latest digital marketing insights of 2024
 
How to Use Short-Form Videos to Grow Your Followers
How to Use Short-Form Videos to Grow Your FollowersHow to Use Short-Form Videos to Grow Your Followers
How to Use Short-Form Videos to Grow Your Followers
 
I'm not Sarah Connor but Focussing on Human Nature Content that Converts.pdf
I'm not Sarah Connor but Focussing on Human Nature Content that Converts.pdfI'm not Sarah Connor but Focussing on Human Nature Content that Converts.pdf
I'm not Sarah Connor but Focussing on Human Nature Content that Converts.pdf
 
Website development Innovative web solutions for a connected world.pptx
Website development Innovative web solutions for a connected world.pptxWebsite development Innovative web solutions for a connected world.pptx
Website development Innovative web solutions for a connected world.pptx
 
Presentation on digital marketing .pdf ppt
Presentation on digital marketing .pdf pptPresentation on digital marketing .pdf ppt
Presentation on digital marketing .pdf ppt
 
Pay Per Click - PPC Foundation
Pay Per Click - PPC FoundationPay Per Click - PPC Foundation
Pay Per Click - PPC Foundation
 
Branding doesn’t mean logo - Easy guide to create a powerful branding for you...
Branding doesn’t mean logo - Easy guide to create a powerful branding for you...Branding doesn’t mean logo - Easy guide to create a powerful branding for you...
Branding doesn’t mean logo - Easy guide to create a powerful branding for you...
 
5 Benefits of Digital Marketing-Theseo-expertz
5 Benefits of Digital Marketing-Theseo-expertz5 Benefits of Digital Marketing-Theseo-expertz
5 Benefits of Digital Marketing-Theseo-expertz
 
20240214 Security-JAWS activity results for 2023 and activity goals for 2024
20240214 Security-JAWS activity results for 2023 and activity goals for 202420240214 Security-JAWS activity results for 2023 and activity goals for 2024
20240214 Security-JAWS activity results for 2023 and activity goals for 2024
 
The Most Admired Women Leaders In Mortgage Industry, 2024..pdf
The Most Admired Women Leaders In Mortgage Industry, 2024..pdfThe Most Admired Women Leaders In Mortgage Industry, 2024..pdf
The Most Admired Women Leaders In Mortgage Industry, 2024..pdf
 
The Most Visionary Women Leaders in HR 2024.pdf
The Most Visionary Women Leaders in HR 2024.pdfThe Most Visionary Women Leaders in HR 2024.pdf
The Most Visionary Women Leaders in HR 2024.pdf
 
Mastering Social Media, Mobile Marketing and Digital Strategy
Mastering Social Media, Mobile Marketing and Digital StrategyMastering Social Media, Mobile Marketing and Digital Strategy
Mastering Social Media, Mobile Marketing and Digital Strategy
 
KSA Latest digital marketing insights of 2024
KSA Latest digital marketing insights of 2024KSA Latest digital marketing insights of 2024
KSA Latest digital marketing insights of 2024
 

Ugly Duck Clothing Project.pdf

  • 1. Ugly Duck Clothing Co. Ltd HOLISTIC E-COMMERCE SOLUTION CLIENT(S): Hiring Manager: Richard Gates, Director/ CEO of Ugly Duck Clothing Co. Amazon Ebay Fruugo WWW.HOLISTICOMMERCE.COM
  • 2. Ugly Duck Clothing, a UK Based company, was searching for an e-commerce assistant who can help them upload products on the Amazon marketplaces at the beginning. We were able to help them with that. Later on, we started working with them closely for other e-commerce needs. These include managing the Ebay store, Amazon and helping with Fruggo. PROJECT OVERVIEW
  • 3. What We Did For Them? ✓Amazon: - Bulk Listing (30,000 SKUs – Men’s & Women’s tees and hoodies; approx. 500 SKUs Gymnastic Leotards;), Amazon Listing Optimization and Basic SEO. ✓Ebay: - Full Management of Ebay Account (Ebay Bulk Upload 10,000 SKUs – Hoodies, Leotards, & Snood /Buffs/face scarf), Ebay SEO & Listing optimization, Ebay Storefront Design, Ebay Products Template Design, Ebay Technical Support, Ebay Product Promotion & Campaign Management ✓Fruugo: - Bulk Listing (10,000 SKUs – Hoodies, Leotards, & Snood /Buffs/face scarf), Basic Listing SEO (title and bullet Optimization) ✓Etsy: - Product Listings (70 Leotards), Etsy SEO & Listing Optimization HOLISTIC ECOMMERCE SOLUTION WWW.HOLISTICOMMERCE.COM 3
  • 4. AMAZON PROJECT OVERVIEW ❑ We listed over 30000 SKUs on Amazon Store using Bulk Option where the products were mainly Hoodies and t-shirts). ❑ We Did Basic Listing Optimization on Amazon and later on implemented SEO (title, bullets, descriptions, attributes, and search terms Optimization) for Hoodies. ❑ Later on, we listed approximately 80 Leotards on Amazon. We optimized them and implemented SEO to increase search visibility. HOLISTIC ECOMMERCE SOLUTION WWW.HOLISTICOMMERCE.COM 4
  • 5. EBAY PROJECT OVERVIEW ❑ We listed over 1000 Hoodies (300000 SKUs) on Ebay, approx. 100 Leotards (1000 variations) and 100 more Snood /Buffs on Ebay. ❑ We optimized the listings and implemented Ebay SEO to rank our listings on Ebay’s first page. We developed our product page meticulously. Later on, We created an Ebay Listing template to link our listings with one another. ❑Finally we design our Ebay store and give it a professional touch to make is more user-friendly. We improved its navigation system to make our products easily searchable by categories. ❑We increased listing and selling limits on Ebay and deleted unsold items for the last 3 years to tidy up and create spaces for new products. We resolved technical issues related to our Ebay Accounts and products. HOLISTIC ECOMMERCE SOLUTION WWW.HOLISTICOMMERCE.COM 5
  • 6. ETSY PROJECT OVERVIEW ❑ We helped the client to open a store on Etsy Marketplace as we had the Etsy-friendly product category. That means we started our journey to a new marketplace and launched our products there. ❑On Etsy, we uploaded Leotards only. As Etsy had no Bulk system in 2019, we manually uploaded 80 products (approx. 600 variations) on Etsy. ❑We implemented an advanced level of Etsy SEO to ensure the ranking on Etsy Homepage. We optimized titles, bullets, and descriptions and used keywords based strategy. ❑ We were continuously falling behind our competitors in relevant keywords. So, we continuously worked with relevant keywords like “gymnastics leotard, ballet leotard, dance outfit, etc.” and eventually confirmed a stable position on the Etsy Search engine. HOLISTIC ECOMMERCE SOLUTION WWW.HOLISTICOMMERCE.COM 6
  • 7. FRUUGO PROJECT OVERVIEW ❑ Just like ebay, we listed over 1000 Hoodies (300000 SKUs), and approx. 100 Leotards (1000 variations on Fruugo marketplace. ❑ We optimized the listings and implemented Fruugo SEO to rank our listings on Fruugo Marketplace. We created SEO-friendly product descriptions and used the bulk method to upload them on Fruugo. HOLISTIC ECOMMERCE SOLUTION WWW.HOLISTICOMMERCE.COM 7
  • 8. Work History & Outcome (Amazon) Amazon: Ugly Duck Clothing was selling its products on Amazon with a different name. They sold only T- shirts there. When we were assigned the responsibility to upload 2 CSV files of thousands of hoodies, we noticed many violations on the Amazon store. Although they were selling products since 2012 on Amazon, the copyright issue happening since 2018. So, there’s a risk of account deactivation on Amazon. Eventually, it happened there after we upload the 1000 new designs of Hoodies & snoods. So, we had to restart Amazon with a new store named “UD G……cs). We only uploaded the Leotards and Hoodies there. We created variation listings for each item and implemented Basic SEO to increase search visibility. It was hard to get sales at the beginning as ranking was a critical issue in common search terms. Besides the competitors listings had hundreds of positive reviews. So, we run 2 PPC campaigns to have a bunch of sales. Later on, the client requested us to focus on other marketplaces as they were unhappy with the situation that happened with the first Amazon Store. HOLISTIC ECOMMERCE SOLUTION WWW.HOLISTICOMMERCE.COM 8
  • 9. Work History & Outcome (Ebay) Ugly Duck Clothing was selling on Ebay since 2016. They had only T Shirts listed there. But they had thousands of unsold items. We immediately informed the facts to the clients. Besides, they had no limits left to uploading any new SKUs. Considering the account states, we created an action plan for Ebay. As Ebay had some copyright issues too, we suggested the client remove all unsold items for the last 16 months. Because they were not letting us upload any new products because of the Ebay selling limit policy. We increased the ebay limits in two ways. 1. Deleting the unsold items, 2. contacting the ebay support team. After handling the Ebay selling limit issues, we started fine-tuning the existing active items (t-shirts). We updated all the active t-shirt listings using bulk methods. As there, were thousands of t-shirts, we had thorough research to insert relevant keywords on titles and product descriptions. After that we listed 1000 new designs of hoodies and snoods with SEO-optimized titles and product descriptions. We had been able to rank on Ebay Search engine for several relevant keywords like kid’s hoodie, men’s hoodie etc. HOLISTIC ECOMMERCE SOLUTION WWW.HOLISTICOMMERCE.COM 9
  • 10. Work History & Outcome (Ebay) After working with 1000 Hoodies, we were assigned responsibilities to launch brand new gymnastics leotards on Ebay. Launching Leotards on Ebay was challenging as we had many powerful competitors who are selling thousands of Leotards each month. So, we listed the Gymnastic Leotards and did Ebay SEO for them. But we were not getting the expected outcome. So, we made an action plan for Leotards only. We designed an ebay listing template for Gymnastic Leotards alone. We created Html and JavaScript-based templates to input more relevant keywords into the product page. We injected keywords into our listing, used anchor, optimized images with alt, and created div sections to make the page user-friendly. Our responsive template helped us to link our other products under the “Featured/suggested products” section. Finally, we link the listings to our Brand Store. HOLISTIC ECOMMERCE SOLUTION WWW.HOLISTICOMMERCE.COM 10
  • 11. Work History & Outcome (Ebay) Within a few days, we start getting sales and we had many leotards on Ebay Top pages. We were continuously developing the Ebay Listings to firm our position in relevant search terms such as “Gymnastic Leotards, Ballet Outfit, Dance Outfit, Ballet Dancewear, etc.” Eventually, good ranks helped us get sales more and more. Thenceforth, clients planned to launch Snood /Buffs/head scarf/ Snoods and Buffs. We listed several types of Snoods and buffs. We did the aforementioned things, done with leotards. We had been able to grow our sales within the shortest possible of time. It took only 10 days to start getting sales in those categories. We had a huge amount of sales of sports-related Snoods/ Buffs. Our sales grew eventually on other newly launched products including Gymnastic Leotards, and hoodies too. That was a difficult journey at the beginning. But we eventually got success. HOLISTIC ECOMMERCE SOLUTION WWW.HOLISTICOMMERCE.COM 11
  • 12. Work History & Outcome (Fruugo) Ugly Duck Clothing was selling products on Fruugo since 2017. Like Ebay and Amazon, they were selling T-Shirts. So, we helped them with the plan to sell hoodies, snoods, and Leotards on that marketplace. According to the client’s request, we figured out how to create a bulk sheet and optimize that to list products on Fruugo. Like other marketplaces, Fruugo has some rules too. We studied Fruugo and then created a bulk sheet to list 1000 Designs of products. We optimized them in a similar way we did for Ebay as they work exactly the similar way. So, we didn’t have to face many hurdles for this. Consequently, we optimized Leotards listings, Implemented SEO for them. It didn’t take so long to grow our business on Fruugo. We started getting sales and ranks on Fruugo within a week. That was a very quick turnover we didn’t expect. Richard Sir was very happy and optimistic about that. HOLISTIC ECOMMERCE SOLUTION WWW.HOLISTICOMMERCE.COM 12
  • 13. Work History & Outcome (Etsy) Unlike Amazon and eBay Etsy doesn’t sell all types of products. It has different policies and rules to conduct business there. When were working with Amazon, eBay, and Fruugo, we motivated our client to open an store on Etsy. So, Richard sir opened an account and suggested that we would work with Leotards only. So, it was a very different game compared to the other marketplaces we did. Because Etsy is a very different search engine. The ranking system doesn’t work like Amazon or Ebay. We used extensive keyword research to rank our products on Etsy. We used keyword stuffing methods to stable our position on the Etsy search engine. After optimizing the listings on Etsy, we started getting ranks on relevant keywords. Within a few weeks, we got our products on Etsy featured pages of similar categories. That was a huge boost for our store. These rankings helped us get a lot of sales at the same time. HOLISTIC ECOMMERCE SOLUTION WWW.HOLISTICOMMERCE.COM 13
  • 14. Case Studies Ebay Project Case Study: - Amazon & Fruugo Case Study: - Etsy Project Case Study: - HOLISTIC ECOMMERCE SOLUTION WWW.HOLISTICOMMERCE.COM 14
  • 15. Unexpected Part We were doing pretty well. The sales were growing day by day. We had thousands of dollars of sales each month from Ebay and Fruugo Marketplaces whereas Etsy started to show its growth. In 2020, July whenever we thought of focusing on Amazon to survive and make a stable position, Covid 19 made everything down. We started to notice a fall in sales on all marketplaces. It was very hard to continue working with the client as he wasn’t getting enough sales. The massive reason was the economic fall of the UK. Covid 19 was a massive problem for every business at that time. So, it was a very tough decision to continue business there on Amazon, Ebay, Fruugo and Etsy marketplaces. Our client, Richard Gates, was thinking of taking a break from those marketplaces and restarting the business after a few months. But that didn’t happen. So, he switched the business model later on and shut down the store on all marketplaces. HOLISTIC ECOMMERCE SOLUTION WWW.HOLISTICOMMERCE.COM 15
  • 16. Unexpected Part So, our collaboration ended On December 2020. We really had a very good time with Richard Gates. He was more than a client to us. HOLISTIC ECOMMERCE SOLUTION WWW.HOLISTICOMMERCE.COM 16
  • 17. Testimonials HOLISTIC ECOMMERCE SOLUTION WWW.HOLISTICOMMERCE.COM 17