This document provides a marketing plan for a general services business. It outlines the business idea of providing various general services to customers. The industry is growing with a large potential market size. The business model involves providing general services directly to customers while also cultivating referral sources and becoming experts in their field. The plan requests funding to cover initial startup expenses like equipment, improvements, and working capital as they aim to launch and grow the new business.

1. GENERAL SERVICES
MARKETING PLAN
Investor Opportunity

2. OUR BIG IDEA
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3. INDUSTRY OUTLOOK
10 $30M 85% $200,000 10%
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SUCCESS

4. THE MARKET: Lorem ipsum dolor sit amet
CUSTOMERS GROWTH YR1 YR2 YR3
Customer
2
Customer
3
Customer
4
Customer
5
47% 21% 17% 37% 45%
Customer
1
Customer
6
Customer
7
17% 37%
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5. SERVICES WE OFFER
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OUR SPECIALIZED
OFFERINGS

7. BUSINESS MODEL
General
Services
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Cultivate
Referral Sources
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Become
an Expert
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8. SALES FORECAST
3 YEAR SALES SUMMARY YR1 YR2 YR3
Annual Income & Gross Profit
Total Sales
Total Cogs
Net Profit

9. KEY
TIMELINE GOAL
2//1/YY 5/12/YY 8/20/YY 11/28/YY

10. THE TEAM
August Bergquist
Manager
Victoria Lindqvist
Owner
Allan Matson
Key employee

11. BUSINESS RATIOS
FINANCIAL RATIOS YR1 YR2 YR3
0
1
2
3
4
5
6
7
0%
5%
10%
15%
20%
Year 1 Year 2 Year 3
Success Ratios
LIQUIDITY RATIOS YR1 YR2 YR3

12. MAJOR
COMPETITORS
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Heading 3
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13. REQUIRED FUNDING
DEBT INVESTOR
$100,000 – 39%
BANK
$50,000 - 20%
OWNER EQUITY
$50,000 – 20%
OTHER INVESTMENT
$55,000 - 21%

14. LEASE DEPOSIT
1%
EQUIPMENT
X%
IMPROVEMENTS
20%
WEBSITE DEVELOPMENT
$2%
PROFESSIONAL
BUSINESS INSURANCE
2%
MARKETING
4%
WORKING CAPITAL
28%
INITIAL LEASE PAYMENT
3%
MISCELLANEOUS COSTS
$8%
FF&E
24%
USE OF FUNDS: Fixed Startup Expenses

15. THANK YOU!