Marketing your winery
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This document outlines marketing services provided by Finger Lakes Copywriting, a part-time marketing firm. The services include website development, search engine optimization, social media strategy, blogging, reviews, email marketing, press releases, video, advertising, and reporting. Potential clients can set a budget and have an initial discovery meeting to determine which services best fit their goals and monthly workload.
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Marketing your winery
- 1. Marketing Your Winery With Finger Lakes Copywriting FINGERLAKESCOPYWRITING.COM 1
- 2. Marketing Your Winery with FLC • Part Time Marketing Firm Promoting Your Winery • Set Your Budget • Discovery Meeting and Consulting FINGERLAKESCOPYWRITING.COM 2
- 4. SEO a. Keyword Research b. Website Submission c. Web Analysis d. Ranking Reporting e. Linking FINGERLAKESCOPYWRITING.COM 4
- 5. Factors for Successful Websites FINGERLAKESCOPYWRITING.COM 5
- 7. SOCIAL MEDIA STRATEGY a.Social Bookmarking b.Postings / Updates c.Pictures of vineyard and tasting room d.Campaigns, Such as Contests, Giveaways, Coupons, Sweepstak es e.Develop and Maintain Facebook Ads FINGERLAKESCOPYWRITING.COM 7
- 8. BLOGGING a.Content pieces and news b.Integrate with FB and Twitter c.New Releases d.Awards/Medals/Scores e.Events FINGERLAKESCOPYWRITING.COM 8
- 9. REVIEWS a.Postings on Finger Lakes Wine and Dine b.Submissions to local news c. Social Bookmarking Reviews FINGERLAKESCOPYWRITING.COM 9
- 10. ROI CUSTOMER CAPTURE a. Engage Web Visitors b. Increase Mailing List c. Grab Future Customers With Offers FINGERLAKESCOPYWRITING.COM 10
- 11. E-NEWSLETTER MARKETING – Develop Email Template – Write and Send Engaging Newsletters FINGERLAKESCOPYWRITING.COM 11
- 12. PRESS RELEASES – Local and Nationwide Distribution – Wine Scores – New Releases – Events and Company News – Featured on Google News, Yahoo News, etc FINGERLAKESCOPYWRITING.COM 12
- 13. VIDEO a. Create a YouTube Account b. Post Videos c. Share With Website and Social Media FINGERLAKESCOPYWRITING.COM 13
- 14. a. Knock Out Ads When You Need Them b. Digital or Print c. Business Cards/Flyers/Brochures TRADE ADS FINGERLAKESCOPYWRITING.COM 14
- 15. REPORTING a.Constant Reporting b.Web Analytics and Traffic c.Promotion Performance Info FINGERLAKESCOPYWRITING.COM 15
- 16. SIGN UP RATE DEPENDS ON BUSINESS SIZE – TYPICALLY, SMALL BUSINESSES WILL NEED 10, 20, 30 HOURS PER MONTH NOT ALL SERVICES MAY BE INCLUDED DEPENDING ON BUDGET GOALS AND DISCOVERY MEETINGS WILL DESIGN EACH MONTH’S WORKLOAD FINGERLAKESCOPYWRITING.COM 16
- 17. FINGERLAKESCOPYWRITING.COM 17 FINGER LAKES COPYWRITING 585-694-8108 DON@FINGERLAKESCOPYWRITING.COM