This document provides guidance on marketing programs through Texas State University. It outlines 3 key points for an effective marketing strategy: identifying your target audience, knowing what message to communicate, and understanding available promotional resources. The document then lists various promotional opportunities on and off campus. It provides details on logo usage, design elements, file formats, printing services, and placing ads in the University Star newspaper. The overall summary is this marketing document provides guidance on developing an effective marketing strategy and understanding promotional resources available through Texas State University.

1. Marketing Your Program
3 Points to Understanding How to Market Your Program
1. Locate your target audience. For example, students, faculty and staff make
up the majority of the campus community.
2. Know what to communicate to your audience. Follow texas State
marketing guidelines and style guide to ensure proper branding.
3. Know your promotionaL reSourceS. marketing is here to assist you!
The Essential Promotional Opportunities
• Weekly University Star Ads
• Flyers, T-Shirts, Posters, Brochures - Creative Briefs
• Postings on Campus - Jowers, LBJ, etc.
• Online Campus Rec Homepage - Updates, PDFs, Pictures
• Online Texas State Homepage - Campuswide Events
• Monthly Newsletter - Email List Serv
• Texas State Channel/TUN - Events, Trips, Trainings
• Bulletin Boards & Res Hall Sandwich Board postings
• Facebook Ads/Events
• Quad Marquee
Duplicating can be done on or off campus, but the appropriate paperwork must be
filled out and submitted.
Postings are primarily done on campus in designated areas. If you have specific off
campus locations, indicate that on the posting request Form.
Content is taken from the Activity Guide. If you change the details of your event,
please contact to make the appropriate changes.
512-245-2392
campusrecreation.txstate.edu

2. Official Logos
Use one of the following Texas State logos for proper branding. This logo cannot be altered in any way such
as stretching, color changes or replacing “Campus Recreation” with your program area. University Marketing is
continuously making improvements and guidelines of the Texas State Logos and we will provide updates once they
are available. Note: An all-white logo is no longer available to use.
Color Pallette Image Resolution
The official Texas State colors: Keep your images and documents in the same folder.
Web - RGB Printing/Screening - CMYK
Print Resolution: 200 dpi
Maroon = R - 87 Maroon = C - 65 Web Resolution: 72 dpi
G - 28 M - 100
B - 31 Y - 100 Keep all photos and text within the margins, set at 0.25 in.
Gold = R - 180 K - 35
G - 152 Gold = C - 20
B - 90 M - 30
Y - 70
K - 20
Screening and Embroidery File Formats
1. Type (i.e. cotton, dryfit) and Color JPEG = Pictures
2. Sizes (XXL & 3XL usually cost more) EPS = T-shirt & Embroidery
3. Placement: Front / Front & Back / Sleeve PDF = Flyers, Brochures, Posters, Ads
Front Placement: Full Chest / Left Chest (Pocket) TIFF = Banners (Large scale print media)
4. Colors: One color, Two colors, Four colors (All colors)
Campus Recreation Marketing can help you
TIP: The color of the t-shirt is an extra color in your design. convert your files from one format to another.
University Star Ads - Billing
All University Star Ad submissions need to be sent to Campus Recreation Marketing in order for your ad to be submitted
through the Department of Campus Recreation. Send all submissions to gs1132@txstate.edu
When to submit Regular Issue ads: FALL SPECIAL ISSUES
Tues. * copy deadine to CR Mkt 8 days prior (Mon.) Welcome Back...........Wed. Aug. 7
Wed. * copy deadline to CR Mkt 8 days prior (Tues.) Sports Guide..............Thurs. Aug. 10
Thurs. * copy deadline to CR Mkt 8 days prior (Wed.) Homecoming..............Wed. Sept. 29
San Marcos Stars......Thurs. Oct. 26
Finals.........................Wed. Nov. 9
Graduation Issue.......Mon. Nov. 21