Kellogg's is a global food company founded in 1906 that manufactures cereal products in 18 countries and markets them in over 180 countries worldwide. Cereal consumption in Spain has been increasing for about 30 years, with the average Spaniard consuming 2.2 kilos of cereal per year, lower than the European average of 2.7 kilos. In 2010, cereal sales in Spain increased 2.1% to nearly 70,000 tonnes, led by corn flakes, fiber cereals, and other popular brands. Kellogg's markets many well-known cereal brands in Spain like All-Bran, Corn Flakes, Special K, and others.