Apollo Hospitals started in 1983 in Chennai and has since expanded to a 43 hospital network with 7500 beds, making it the largest healthcare group in Asia. It offers a wide range of services from cardiology and orthopedics to liver transplants. To market medical services to American consumers, Apollo Hospitals would highlight its significant cost advantages over US healthcare, with some procedures up to 70% cheaper. It would target the 50 million uninsured and underinsured Americans through websites, call centers and partnerships with US hospitals for postoperative care. Key strategic issues include addressing the mounting complexity of medical tourism and determining which types of medical tourists are most likely to travel to India for treatment.