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1. MARKETING
• Introduction
• Types of Marketing on broader view
• 5 P’s of Marketing
• Steps for strategic marketing plan

2. • Marketing refers to activities a company undertakes to promote
the buying or selling of a product or service. Marketing includes
advertising, selling, and delivering products to consumers or
other businesses. Some marketing is done by affiliates on
behalf of a company
• Marketing is the process of getting people interested in your
company's product or service. This happens through market
research, analysis, and understanding your ideal customer's
interests. Marketing pertains to all aspects of a business,
including product development, distribution methods, sales, and
advertising
Introduction

3. Traditional marketing
• Traditional marketing refers to any type of marketing that isn’t
online. This means print, broadcast, direct mail, phone, and
outdoor advertising like billboards. From newspapers to radio,
this method of marketing helps reach targeted audiences.

5. Digital marketing

6. Digital Marketing

8. 5 P’s of Marketing
• Product - The goal is to create a product that meets the needs and
wants of the target market.
• Price - Set a price that is competitive and reflects the value of the
product.
• Promotion - The goal is to create awareness and interest in the
product and persuade customers to make a purchase
• Place - The product is easily accessible and available at the right
time and place, for the right people
• People - Create a positive relationship between the company and its
stakeholders, and ensure that everyone’s needs and wants are
being met

9. Steps and strategic marketing plan