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Marketing Plan
Competitor
          Assessment
                      Bars
  Night Clubs

                Entertainment
                 Businesses
Beach Events
Needs and Location
   Needs                        Location
                    DJ
Wine
           Beer & Spirits    Miami, Florida
                             (South Beach)
  Music           Parking
  Food &
 Beverage        Safe Surroundings
Product Strategy

P. Diddy endorsed night club with sponsorship
              from Ciroc vodka.


“Ciroc Boys” will attend every opening night
        offering free shots of Ciroc.
Pricing Strategy
 Every night ladies are
                                 Anytime after 11pm
 free before 11pm, men
                             everyone will be charged an
  are $5 before 11pm.
                               admission fee of $20 per
                                       head.
VIP wrist bands are $50/month
 for free admission at any time     Free parking. VIP
(excludes nights with celebrity    parking is $10/night.
       guest appearances

  Two for one drink specials before 11pm. After 11pm
   drinks are buy one get one for 1/2 off (excludes top
                      shelf items).
Promotion & Advertising
                            Strategy
                  (People, Place, and Event Marketing.)


   Television                                     Radio

                                            Advertisements will air daily.
Two commercials with P.                      More time will be bought for
  Diddy will air daily.                     weekend rotations. Special ads
 (MTV, Oxygen, BET, VH1, etc.)              will be created for promotional
                                                         events.


Social Media                                       Print


 745 will have existing pages on            Promotional flyers will be passed
Twitter, Facebook, blogs, and self          out at events throughout popular
          titled website.                        recreational businesses.
Place/ Distribution
        Strategy
Marketing will take place locally in Miami, directed
    towards 21 through 27 years of age. Also,
commercials will air world wide as a place that you
 must visit during your vacation in Miami, mostly
    during the spring a summer months. Most
  commercials will air in the evening/ late night
when most young adults are awoke. Distribution of
 promotional flyers will only be given out locally.
Social Media is world wide and anyone at will, will
         be able to view the information.

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Marketing plan

  • 2. Competitor Assessment Bars Night Clubs Entertainment Businesses Beach Events
  • 3. Needs and Location Needs Location DJ Wine Beer & Spirits Miami, Florida (South Beach) Music Parking Food & Beverage Safe Surroundings
  • 4. Product Strategy P. Diddy endorsed night club with sponsorship from Ciroc vodka. “Ciroc Boys” will attend every opening night offering free shots of Ciroc.
  • 5. Pricing Strategy Every night ladies are Anytime after 11pm free before 11pm, men everyone will be charged an are $5 before 11pm. admission fee of $20 per head. VIP wrist bands are $50/month for free admission at any time Free parking. VIP (excludes nights with celebrity parking is $10/night. guest appearances Two for one drink specials before 11pm. After 11pm drinks are buy one get one for 1/2 off (excludes top shelf items).
  • 6. Promotion & Advertising Strategy (People, Place, and Event Marketing.) Television Radio Advertisements will air daily. Two commercials with P. More time will be bought for Diddy will air daily. weekend rotations. Special ads (MTV, Oxygen, BET, VH1, etc.) will be created for promotional events. Social Media Print 745 will have existing pages on Promotional flyers will be passed Twitter, Facebook, blogs, and self out at events throughout popular titled website. recreational businesses.
  • 7. Place/ Distribution Strategy Marketing will take place locally in Miami, directed towards 21 through 27 years of age. Also, commercials will air world wide as a place that you must visit during your vacation in Miami, mostly during the spring a summer months. Most commercials will air in the evening/ late night when most young adults are awoke. Distribution of promotional flyers will only be given out locally. Social Media is world wide and anyone at will, will be able to view the information.

Editor's Notes

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  3. \n
  4. \n
  5. \n
  6. \n
  7. \n