This document outlines various marketing activities and strategies for an organization including paid advertising campaigns (PAC) on platforms like Google, search engine optimization (SEO) to achieve high search rankings, maintaining a social media presence through platforms like Facebook and Twitter, developing an agent network, direct marketing through school presentations and sponsorships, participating in education fairs and seminars, conducting scholarship exams, and performing e-marketing activities like lead generation and bulk emailing. The goal is to connect with potential customers and students through multiple online and offline channels.

1. Sep 2015 Intake

3. Marketing Activities
 On Line Banners
 Agent Network
 Presentations
 Education Fairs/Seminars
 Scholarship Exams
 E-Marketing

4. PAC
 Paid advertising campaigns. Google Certified Experts
can help.
 Increase in ROI & Online Exposure
 Connect with millions of potential customers
 Regular Campaign analysis & Reporting
 Reliable customer support
 Google Analytics Integration
 Low optimization Cost
( On line Banners on Google , Yahoo, Gmail, Education
Times , E Paper Etc)

5. SEO
Search Engine Optimization include:
 Confirmed Keyword Rankings
 No Automation or Black Hat Tactics
 Guaranteed first page ranking.
 Best practices for “on-page” and “off-page” optimization
 Organic Content creation and Manual submission
 No Additional or Hidden charges
(e.g Google , Yahoo ,Bing and G mail Etc)

6. SMP
Social Media provides you ample opportunity to listen
and engage with your customers through various
prominent social media channels.
 App Creation and Integration
 Campaign Theme Creation
 Post relevant, informative and engaging data on social
media channels
 Provide our brand a dynamic and vibrant on social media
channels
( Face Book, twitter, Linked in etc)

7. Agents Network
 Develop Exclusive Agent Network for the new market and
adding new in the present market.
(As Punjab and Haryana we have good numbers of agents but
touching Rajasthan , Himachal and Srinagar will be added
advantage and it is a big Market)
 Comprehensive Agent Training ,Motivation and Support.
 Joint Advertising Budget with Channel Partners
 Admission and Visa Specific Bonuses for the Agents and There
staff.
 Intake Admission and Visa Targets and Constant follow ups

8. Direct Marketing
 Strategic Partnership with Schools in the area of working.
 Presentation in these school as our target market is Sr.
Secondary Students.
 Participating and Sponsoring in school activities.
 Quiz Contest in the schools gets good milage.

9. Education Fairs and Seminars
 Participating in Local Education Fairs organized by Local
Authorities and Agents.
 Seminar /Gathering with Students and Parents with the
data collected by us in different cities.

10. Scholarship Exams
 Conducting Scholarship Exams for the students i.e 1st and
2nd position can get 1st Sem fee waved off like this we can
lure more students.

11. E-Marketing
 Generating leads from sources like mingle.com and other
student portals and mailing the details .
 Bulk mailing: Updates to existing and future students
regarding new changes and new courses .