This document outlines various marketing activities and strategies for an organization including paid advertising campaigns (PAC) on platforms like Google, search engine optimization (SEO) to achieve high search rankings, maintaining a social media presence through platforms like Facebook and Twitter, developing an agent network, direct marketing through school presentations and sponsorships, participating in education fairs and seminars, conducting scholarship exams, and performing e-marketing activities like lead generation and bulk emailing. The goal is to connect with potential customers and students through multiple online and offline channels.