This document provides an introduction and call for papers for a special issue of the Journal of Cleaner Production on marketing issues related to remanufactured products. It discusses remanufacturing as an important end-of-life strategy and sustainable business opportunity. The document outlines four main research areas for the special issue: marketing strategies to promote remanufactured products, consumer behavior of remanufactured products, willingness to pay for remanufactured products, and purchase intention of remanufactured products. It provides example topics within each area and invites authors to submit abstracts and manuscripts addressing these topics to further the understanding of marketing remanufactured products and sustainable consumption.
Self-Explanatory Nutrition Business Models of Consumer Behaviorinventionjournals
Research on the degree of influence of nutritional properties (labeling) of foodstuffs on consumer behavior shows an increasing trend, and therefore, the successful operation of large companies may depend on the inclusion of the nutritional status determinant in their food stuffs. Although consumer behavior is complex and different, it has structural and functional characteristics which can efficiently be simulated with modeling, and later on the basis of the generated model, to create software which is powerful and easy to use. The research subject of this paper is the use of modeling for creating business models of consumer behavior when purchasing food products, by including the determinant of nutritional status and involving a selfexplanatory component. The first objective is to develop a nutrition business model of consumer behavior in order to obtain information on the extent of the impact of nutritional labeling when buying food products and information related to significant new elements of the nutritional determinant that should be included in foodstuffs. The second objective is to implement in the business model an explanation of that model so that the user could obtain information on the methodologies used, i.e. an explanation of how the output was obtained in correlation with the methodologies and model input. This paper showcases a concept of modeling for building a business model of consumer behavior. The model is developed by using modern technologies such as Geographic information system (GIS) and data mining. The modeling is done in several stages in an entity-relationship diagram, by including a so called self-explanatory component in the model. A partial implementation of the nutrition behavior pattern was done with data obtained from the survey conducted among students enrolled in the first and second cycle at the Faculty of Technology and Technical Sciences in Veles, R.Macedonia and the analysis included statistical methods and data mining.
Nestle – addressing non market constraints in indiaBhaskar Jayaraman
This document discusses Nestle's approach to addressing non-market constraints in India, with a focus on water usage issues faced by the beverage industry. It provides an overview of the industry issues related to Coca-Cola's water usage that led to backlash from interest groups and regulations. It then analyzes competitors' responses and Unilever's integrated strategy to address both market and non-market aspects by engaging with stakeholders. Finally, it discusses the evolving issue of groundwater regulation and its relevance to Nestle, proposing an integrated strategy to identify collaborators and address regions, consumers, and markets in response.
Marketing capabilities and innovation-based strategies for environmental sustainability: An exploratory investigation of B2B firms by
Babu John Mariadoss a,1, Patriya Silpakit Tansuhaj a,1, Nacef Mouri
Lake Tana basin is one of the most potential vegetable production areas in Ethiopia. However, production in this
region has been carried out at smallholders’ level with poor marketing infrastructure. Hence, this study was aimed to
examine the structure and performance of vegetable marketing in the Lake Tana basin. Multistage random sampling
mixed with non probability sampling techniques were employed to collect data from 385 smallholder vegetable
producing farmers and 107 vegetable traders from three districts and two major town markets. Data were analyzed
using market structure and performance indicators. The result of the analysis showed that market structure in the
study area could be characterized by weak oligopolistic market with little chance of market participants to influence
market price. Storage loss and transport cost were found the two largest cost components of vegetable marketing in
the study area. Net marketing margin and producers’ share of the consumers’ price could be improved by shortening
the distance between the producer and urban consumer or reducing the intermediaries involved. Establishing
farmers’ group marketing with communication access together with least cost storage and transport technologies
should be encouraged to improve vegetable marketing performance.
Impact of Variable Ordering Cost and Promotional Effort Cost in Deteriorated ...IJAEMSJORNAL
The instantaneous economic order quantity (EOQ) profit optimization model for deteriorating items is introduced for analyzing the impact of variable ordering cost and promotional effort cost for leveraging profit margins in finite planning horizons. The objective of this model is to maximize the net profit so as to determine the order quantity and promotional effort factor. For any given number of replenishment cycles the existence of a unique optimal replenishment schedule are proved and further the concavity of the net profit function of the inventory system in the number of replenishments is established. The numerical analysis shows that an appropriate policy can benefit the retailer, especially for deteriorating items. Finally, sensitivity analyses with respect to the major parameters are also studied to draw managerial decisions in production systems.
Factors Influencing Supply Chain Performance in the Public Sugar Sector - A C...paperpublications3
Abstract: This paper sought to evaluate the effect of technology adoption, early supplier involvement, low-cost sourcing and backward integration on supply chain performance in the public sugar sector, guided by four objectives: To assess effectiveness of technology adoption on supply chain performance, to assess the role of early supplier involvement on supply chain performance, to evaluate effectiveness of low-cost sourcing on supply chain performance and to evaluate effectiveness of backward integration on supply chain performance. Purposive sampling was used to select a target population of 60 respondents. Questionnaires were used as the main data collection instruments. Descriptive and inferential statistics was used in data analysis aided by SPSS software. From the findings, technology adoption and early supplier involvement were found to be positively correlated to supply chain performance. Thus the above factors should be considered as major determinants in influencing supply chain performance in the public sugar sector.
Keywords: Agile Supply, Backward integration, Collaborative Relationship, Corporate Strategy, Outsourcing, Supply Chain, Supply Chain Management.
Perceived Quality and Competitive Advantage in Beer Products In Kabale Distri...IJMCERJournal
1. The study investigated the effect of perceived quality on competitive advantage in beer products in Kabale District, South Western Uganda.
2. A survey was conducted among 312 consumers, wholesalers, retailers, and brand managers of beer products in Kabale District.
3. The study found that perceived quality has a positive effect on competitive advantage in alcoholic beer products in Kabale district at the 5% significance level. Producers of higher quality beer brands have a competitive advantage over those with lower quality beers.
Impact of Inventory Management on the Effectiveness of Supply Chain Managemen...paperpublications3
Abstract: The main objective of the study was to assess factors affecting the effectiveness of supply chain management practices in Kenyan public sector with, specific reference to the Ministry of Finance. The study’s specific objective being; to establish the effect of inventory management on the effectiveness of supply chain management practices. The study adopted a descriptive case research design and the study population comprised of 120 management staff working at the Ministry of finances’ procurement, finance and administration departments. A stratified random sampling technique was employed to select a sample size of 60 respondents. Questionnaires were used as the main data collection instrument. Descriptive statistics data analysis method was applied to analyze numerical data gathered using closed ended questions aided by Statistical Package for Social Sciences (SPSS). Pearson correlation was carried out to establish the relationship between the research variables. Inventory management was also found to have a strong positive correlation with effectiveness of SCM practices (r = 0.915). The study recommend implementation of EOQ inventory management methods for and IT based SCM systems.
Self-Explanatory Nutrition Business Models of Consumer Behaviorinventionjournals
Research on the degree of influence of nutritional properties (labeling) of foodstuffs on consumer behavior shows an increasing trend, and therefore, the successful operation of large companies may depend on the inclusion of the nutritional status determinant in their food stuffs. Although consumer behavior is complex and different, it has structural and functional characteristics which can efficiently be simulated with modeling, and later on the basis of the generated model, to create software which is powerful and easy to use. The research subject of this paper is the use of modeling for creating business models of consumer behavior when purchasing food products, by including the determinant of nutritional status and involving a selfexplanatory component. The first objective is to develop a nutrition business model of consumer behavior in order to obtain information on the extent of the impact of nutritional labeling when buying food products and information related to significant new elements of the nutritional determinant that should be included in foodstuffs. The second objective is to implement in the business model an explanation of that model so that the user could obtain information on the methodologies used, i.e. an explanation of how the output was obtained in correlation with the methodologies and model input. This paper showcases a concept of modeling for building a business model of consumer behavior. The model is developed by using modern technologies such as Geographic information system (GIS) and data mining. The modeling is done in several stages in an entity-relationship diagram, by including a so called self-explanatory component in the model. A partial implementation of the nutrition behavior pattern was done with data obtained from the survey conducted among students enrolled in the first and second cycle at the Faculty of Technology and Technical Sciences in Veles, R.Macedonia and the analysis included statistical methods and data mining.
Nestle – addressing non market constraints in indiaBhaskar Jayaraman
This document discusses Nestle's approach to addressing non-market constraints in India, with a focus on water usage issues faced by the beverage industry. It provides an overview of the industry issues related to Coca-Cola's water usage that led to backlash from interest groups and regulations. It then analyzes competitors' responses and Unilever's integrated strategy to address both market and non-market aspects by engaging with stakeholders. Finally, it discusses the evolving issue of groundwater regulation and its relevance to Nestle, proposing an integrated strategy to identify collaborators and address regions, consumers, and markets in response.
Marketing capabilities and innovation-based strategies for environmental sustainability: An exploratory investigation of B2B firms by
Babu John Mariadoss a,1, Patriya Silpakit Tansuhaj a,1, Nacef Mouri
Lake Tana basin is one of the most potential vegetable production areas in Ethiopia. However, production in this
region has been carried out at smallholders’ level with poor marketing infrastructure. Hence, this study was aimed to
examine the structure and performance of vegetable marketing in the Lake Tana basin. Multistage random sampling
mixed with non probability sampling techniques were employed to collect data from 385 smallholder vegetable
producing farmers and 107 vegetable traders from three districts and two major town markets. Data were analyzed
using market structure and performance indicators. The result of the analysis showed that market structure in the
study area could be characterized by weak oligopolistic market with little chance of market participants to influence
market price. Storage loss and transport cost were found the two largest cost components of vegetable marketing in
the study area. Net marketing margin and producers’ share of the consumers’ price could be improved by shortening
the distance between the producer and urban consumer or reducing the intermediaries involved. Establishing
farmers’ group marketing with communication access together with least cost storage and transport technologies
should be encouraged to improve vegetable marketing performance.
Impact of Variable Ordering Cost and Promotional Effort Cost in Deteriorated ...IJAEMSJORNAL
The instantaneous economic order quantity (EOQ) profit optimization model for deteriorating items is introduced for analyzing the impact of variable ordering cost and promotional effort cost for leveraging profit margins in finite planning horizons. The objective of this model is to maximize the net profit so as to determine the order quantity and promotional effort factor. For any given number of replenishment cycles the existence of a unique optimal replenishment schedule are proved and further the concavity of the net profit function of the inventory system in the number of replenishments is established. The numerical analysis shows that an appropriate policy can benefit the retailer, especially for deteriorating items. Finally, sensitivity analyses with respect to the major parameters are also studied to draw managerial decisions in production systems.
Factors Influencing Supply Chain Performance in the Public Sugar Sector - A C...paperpublications3
Abstract: This paper sought to evaluate the effect of technology adoption, early supplier involvement, low-cost sourcing and backward integration on supply chain performance in the public sugar sector, guided by four objectives: To assess effectiveness of technology adoption on supply chain performance, to assess the role of early supplier involvement on supply chain performance, to evaluate effectiveness of low-cost sourcing on supply chain performance and to evaluate effectiveness of backward integration on supply chain performance. Purposive sampling was used to select a target population of 60 respondents. Questionnaires were used as the main data collection instruments. Descriptive and inferential statistics was used in data analysis aided by SPSS software. From the findings, technology adoption and early supplier involvement were found to be positively correlated to supply chain performance. Thus the above factors should be considered as major determinants in influencing supply chain performance in the public sugar sector.
Keywords: Agile Supply, Backward integration, Collaborative Relationship, Corporate Strategy, Outsourcing, Supply Chain, Supply Chain Management.
Perceived Quality and Competitive Advantage in Beer Products In Kabale Distri...IJMCERJournal
1. The study investigated the effect of perceived quality on competitive advantage in beer products in Kabale District, South Western Uganda.
2. A survey was conducted among 312 consumers, wholesalers, retailers, and brand managers of beer products in Kabale District.
3. The study found that perceived quality has a positive effect on competitive advantage in alcoholic beer products in Kabale district at the 5% significance level. Producers of higher quality beer brands have a competitive advantage over those with lower quality beers.
Impact of Inventory Management on the Effectiveness of Supply Chain Managemen...paperpublications3
Abstract: The main objective of the study was to assess factors affecting the effectiveness of supply chain management practices in Kenyan public sector with, specific reference to the Ministry of Finance. The study’s specific objective being; to establish the effect of inventory management on the effectiveness of supply chain management practices. The study adopted a descriptive case research design and the study population comprised of 120 management staff working at the Ministry of finances’ procurement, finance and administration departments. A stratified random sampling technique was employed to select a sample size of 60 respondents. Questionnaires were used as the main data collection instrument. Descriptive statistics data analysis method was applied to analyze numerical data gathered using closed ended questions aided by Statistical Package for Social Sciences (SPSS). Pearson correlation was carried out to establish the relationship between the research variables. Inventory management was also found to have a strong positive correlation with effectiveness of SCM practices (r = 0.915). The study recommend implementation of EOQ inventory management methods for and IT based SCM systems.
Analysis of the Determinants of Fish Quality in Export MarketsYogeshIJTSRD
This document summarizes a research paper about the determinants of fish quality in export markets. It discusses that quality is defined by customers and is achieved through various identifiable activities. The key determinants of quality identified are organoleptic assessment, chemical assessment, instrumental testing methods, proper storage, transportation and packaging. Maintaining close relationships with foreign customers helps identify the specific quality requirements of different export markets. However, the export firms studied do not have formal agreements with European wholesalers and so the business relationships do not directly contribute to determining quality standards required by importers.
Factors Affecting Purchasing Effectiveness in the Public Sugar Sector:A Case ...paperpublications3
Abstract:In the recent past, procurement performance has been attracting great attention from practitioners, academicians and researchers due to poor performance resulting from non adherence to proper processes and procedures. Many of the studies have devoted their content to financial factors as measures of effectiveness dismally giving consideration to non financial factors. This study aimed at investigating selected non financial factors that influence the effectiveness of purchasing function in the public sugar sector guided by four specific objectives; to find out how purchasing interaction with other departments impacts on its effectiveness, to find out how Purchasing delegated authority impacts on its effectiveness, to find out how Purchasing activity Execution impacts on its effectiveness and to find out how supplier relationship management practices impacts on purchasing function effectiveness. The four variables were found to have an effect on effectiveness of purchasing function in the public sugar sector. The study adopted a descriptive case research design and the study population comprised of 118 management staff Nzoia Sugar Company Ltd. A purposive sampling technique was employed to select a sample size of 57 respondents. Questionnaires were used as the main data collection instruments. Descriptive statistics data analysis method was applied to analyze numerical data gathered using closed ended questions aided by Statistical Package for Social Sciences (SPSS). From the findings, level of task execution explained 43.1% of purchasing department’s effectiveness, level of supplier relationship explained 20.9% and interaction level explained 2.2% while the level of purchasing delegated authority had a negative relationship with its effectiveness at -4.1% which means that the more autonomous purchasing department becomes the less effective it will be. The study recommends application of supplier collaboration strategies, integration of supply chain management tasks with IT to help speed up decision making process between the SCM partners, signing service level agreements (SLA),purchasing function to increase effectiveness by training and being members of professional bodies such as CIPS and KISM.
Keywords:Assessment, delegated authority, effectiveness, efficiency, inventory, non financial measures, purchasing interaction.
Strategic Management in Oral Care Product Market A Case Study of Colgate Palm...YogeshIJTSRD
This document summarizes a case study on Colgate-Palmolive (Thailand) Limited's strategic management of its oral care products through corporate social responsibility. It provides background on Colgate and the oral care product market in Thailand. Porter's Five Forces analysis finds medium bargaining power of suppliers and buyers and threats of new entrants and substitutes. There is great rivalry among competitors. The document also discusses Colgate's history, its focus on organic toothpaste and mouthwash products to address ethical and environmental responsibilities, and how this relates to its strategic branding through CSR.
This document discusses product management and new product development. It defines a product, classifies products based on different factors, and describes levels of a product. It also discusses product line and mix decisions, factors influencing new product development, and the process for developing new products. The document notes that new product development is important for meeting changing demands but that new products can fail due to issues like weak distribution, insufficient marketing, higher costs, or defects.
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Environmental Factors Affecting Procurement Performance in County Government...inventionjournals
International Journal of Business and Management Invention (IJBMI) is an international journal intended for professionals and researchers in all fields of Business and Management. IJBMI publishes research articles and reviews within the whole field Business and Management, new teaching methods, assessment, validation and the impact of new technologies and it will continue to provide information on the latest trends and developments in this ever-expanding subject. The publications of papers are selected through double peer reviewed to ensure originality, relevance, and readability. The articles published in our journal can be accessed online
mkt 571 new,uop mkt 571 new,uop mkt 571 new complete course,uop mkt 571 new entire course,mkt 571 final exam guide new 2018 new,uop mkt 571 new week 1,uop mkt 571 new week 2,uop mkt 571 new week 3,uop mkt 571 new week 4,uop mkt 571 new week 5,uop mkt 571 new week 6,uop mkt 571 new tutorials,mkt 571 new assignments,mkt 571 new help
This document outlines an MBA project on international operations at Nokia India Pvt. Ltd. The objectives are to understand Nokia's marketing and advertising strategies, compare them to competitors, analyze how strategies affect sales, and understand future mobile handset trends. The problem statement discusses consumer choice behavior and decision making processes. The methodology will be exploratory, using primary data from retailer interviews and questionnaires, and secondary data from articles, reports, and company websites.
This document discusses a mixed methods study exploring the effectiveness of price bundling for frequently purchased products like teeth whitening products. The study uses a concurrent two-study design with a quantitative experiment and qualitative interviews. The experiment tests different discount forms for bundling teeth whitening products and finds consumers perceive higher value from bundles but attitudes and intentions support promoting items individually. Interviews provide further insights into consumer decision making. The findings suggest caution for marketers in designing product bundles and promotion strategies, as bundling may not be effective for certain frequently purchased products.
Innovation carried out by the organization or company aims to increase the added value to the
products or services owned. Food industry-based companies have a different trend of innovation from other
industrial sectors, and quantitatively the number of research publications in the field of agro food industry is
less compared to the research on non-agro food industry. This study aims to determine the type and
characteristics of innovation in food companies. Innovation typologies consisting of product, process, market,
and organizational innovations, have different role and level in its implementation to food industry. Market
innovation leads to marketing through new marketing methods. Organizational innovation includes the
organization’ strategic steps in making new breakthroughs related to the products or services produced. The
food industry sector generally carries out the four types of innovation, yet product and process innovations are
more widely used, both of which have a higher potential to be applied compared to market and organizational
innovations. Incremental level of innovation is more applicable than radical innovation.
JOSCM | Journal of Operations and Supply Chain Management - Volume 9 number 2 - July/December 2016
In this issue of Journal of Operations and Supply Chain Management we present to you five papers that cover different areas of our field. Shashi et al. (2016) explore the key success factors to manage sustainable cold supply chains. Still in the SCM field, Handayati et al. (2016) use agent-based simulation to understand contracting issues. Martins et al. (2016), in their turn, analyze intermodal terminals in Brazil and point interesting ways of improving them, considering shippers’ points of view. Devangan (2016) also explores logistic issues by look for ways to optimize the allocation of warehouses, taking into account production and distribution aspects. Finally, Rajashekharaiah (2016) recoups a recurrent and important theme in the operations management field – the use of six sigma techniques to improve process capability.
For more information on this issue, visit the FGV Library System: http://bit.ly/2livcwo
1. The study examines Malaysian consumers' shopping behavior and factors influencing repurchase intentions for selected consumer goods.
2. A survey was conducted of 1000 consumers, of which 500 responses were analyzed. The study developed a framework relating product attributes, demographics, interpersonal influence to repurchase intentions.
3. Regression analysis found that for high involvement products, quality, brand name, informational influence, and product information significantly predicted repurchase intentions, while for low involvement products, price and brand name were significant predictors. Interpersonal influence did not significantly affect repurchase intentions for either product type.
JOSCM | Journal of Operations and Supply Chain Management - Volume 8 number 2 - July/December 2015
This issue of Journal of Operations and Supply Chain Management counts with eight papers that focus on strategic, tactical and operational aspects of supply chain management.
The paper from Nyaoga, Magutu and Aduda (2015) explores the link between supply chain strategies and firm performance. Based on data from 627 companies, the authors show that supply chain strategies account for a significant share of firms´ performance; reinforcing that companies should investments in supply chain practices. Radanliev (2015), in its turn, develops a framework based on the supply chain architecture, design, and engineering literature that offers guidelines on how practitioners can decompose and build a green-field (new and non-existent) supply chain. We also have three papers on specific supply chain strategies. Pereira and Silva (2015) and Bradaschia and Pereira (2015), for instance, explore the concept of supply chain resilience and its antecedents. With the use of case studies, the former shows how the management of buyer and supplier interfaces, of risk, and of knowledge can enhance resilience in a supply chain while the latter adds that flexibility is also a vital enabler of supply chain resilience. Ferreira, Bertan and Pimenta (2015) then show the importance of inter-organizational integration to achieve the outcomes expected by companies.
This volume also counts with papers focused on logistic services, transportation, and inventory management - key decision areas in supply chain management. Liane Okdinawati, Simatupang and Sunitiyoso (2015) review the literature on collaborative transportation management and suggest areas for future research in the field and Yang (2015) provides an overview of the third-party logistics providers in the United States for investigating how the industry has evolved to meets customers' needs in an environment marked by global supply chains. Finally, this issue has a technical note on a stochastic two-echelon model to solve the petrol station replenishment problem. This model offers insights on how firms can devise a replenishment policy to minimize inventory costs, in the long run, given the demand pattern.
For more information on this issue, visit the FGV Library System: http://bit.ly/2livlzW
Khanna Paper Mills Limited commissioned a team to evaluate its value chain and provide recommendations. The team analyzed the global and Indian pulp and paper industries, KPML's current supply chain, and opportunities for backward and forward integration. Key recommendations included establishing domestic and international procurement hubs, partnering with NGOs for paper collection, and entering the stationery market by targeting students and focusing on quality, price, and environmental messaging.
Most effective cellphone message marketing tactic revealedLeo Vidal
This document discusses how text message marketing can be more effective than email marketing for businesses like restaurants. It recommends setting up a text messaging program to build a mobile phone number database. A restaurant is used as an example - the business could send text coupons on their slowest day to instantly increase customers and sales. The summary suggests text messages are highly read within minutes compared to emails, and mobile marketing allows businesses to instantly reach customers.
Analysis of the Determinants of Fish Quality in Export MarketsYogeshIJTSRD
This document summarizes a research paper about the determinants of fish quality in export markets. It discusses that quality is defined by customers and is achieved through various identifiable activities. The key determinants of quality identified are organoleptic assessment, chemical assessment, instrumental testing methods, proper storage, transportation and packaging. Maintaining close relationships with foreign customers helps identify the specific quality requirements of different export markets. However, the export firms studied do not have formal agreements with European wholesalers and so the business relationships do not directly contribute to determining quality standards required by importers.
Factors Affecting Purchasing Effectiveness in the Public Sugar Sector:A Case ...paperpublications3
Abstract:In the recent past, procurement performance has been attracting great attention from practitioners, academicians and researchers due to poor performance resulting from non adherence to proper processes and procedures. Many of the studies have devoted their content to financial factors as measures of effectiveness dismally giving consideration to non financial factors. This study aimed at investigating selected non financial factors that influence the effectiveness of purchasing function in the public sugar sector guided by four specific objectives; to find out how purchasing interaction with other departments impacts on its effectiveness, to find out how Purchasing delegated authority impacts on its effectiveness, to find out how Purchasing activity Execution impacts on its effectiveness and to find out how supplier relationship management practices impacts on purchasing function effectiveness. The four variables were found to have an effect on effectiveness of purchasing function in the public sugar sector. The study adopted a descriptive case research design and the study population comprised of 118 management staff Nzoia Sugar Company Ltd. A purposive sampling technique was employed to select a sample size of 57 respondents. Questionnaires were used as the main data collection instruments. Descriptive statistics data analysis method was applied to analyze numerical data gathered using closed ended questions aided by Statistical Package for Social Sciences (SPSS). From the findings, level of task execution explained 43.1% of purchasing department’s effectiveness, level of supplier relationship explained 20.9% and interaction level explained 2.2% while the level of purchasing delegated authority had a negative relationship with its effectiveness at -4.1% which means that the more autonomous purchasing department becomes the less effective it will be. The study recommends application of supplier collaboration strategies, integration of supply chain management tasks with IT to help speed up decision making process between the SCM partners, signing service level agreements (SLA),purchasing function to increase effectiveness by training and being members of professional bodies such as CIPS and KISM.
Keywords:Assessment, delegated authority, effectiveness, efficiency, inventory, non financial measures, purchasing interaction.
Strategic Management in Oral Care Product Market A Case Study of Colgate Palm...YogeshIJTSRD
This document summarizes a case study on Colgate-Palmolive (Thailand) Limited's strategic management of its oral care products through corporate social responsibility. It provides background on Colgate and the oral care product market in Thailand. Porter's Five Forces analysis finds medium bargaining power of suppliers and buyers and threats of new entrants and substitutes. There is great rivalry among competitors. The document also discusses Colgate's history, its focus on organic toothpaste and mouthwash products to address ethical and environmental responsibilities, and how this relates to its strategic branding through CSR.
This document discusses product management and new product development. It defines a product, classifies products based on different factors, and describes levels of a product. It also discusses product line and mix decisions, factors influencing new product development, and the process for developing new products. The document notes that new product development is important for meeting changing demands but that new products can fail due to issues like weak distribution, insufficient marketing, higher costs, or defects.
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Environmental Factors Affecting Procurement Performance in County Government...inventionjournals
International Journal of Business and Management Invention (IJBMI) is an international journal intended for professionals and researchers in all fields of Business and Management. IJBMI publishes research articles and reviews within the whole field Business and Management, new teaching methods, assessment, validation and the impact of new technologies and it will continue to provide information on the latest trends and developments in this ever-expanding subject. The publications of papers are selected through double peer reviewed to ensure originality, relevance, and readability. The articles published in our journal can be accessed online
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This document outlines an MBA project on international operations at Nokia India Pvt. Ltd. The objectives are to understand Nokia's marketing and advertising strategies, compare them to competitors, analyze how strategies affect sales, and understand future mobile handset trends. The problem statement discusses consumer choice behavior and decision making processes. The methodology will be exploratory, using primary data from retailer interviews and questionnaires, and secondary data from articles, reports, and company websites.
This document discusses a mixed methods study exploring the effectiveness of price bundling for frequently purchased products like teeth whitening products. The study uses a concurrent two-study design with a quantitative experiment and qualitative interviews. The experiment tests different discount forms for bundling teeth whitening products and finds consumers perceive higher value from bundles but attitudes and intentions support promoting items individually. Interviews provide further insights into consumer decision making. The findings suggest caution for marketers in designing product bundles and promotion strategies, as bundling may not be effective for certain frequently purchased products.
Innovation carried out by the organization or company aims to increase the added value to the
products or services owned. Food industry-based companies have a different trend of innovation from other
industrial sectors, and quantitatively the number of research publications in the field of agro food industry is
less compared to the research on non-agro food industry. This study aims to determine the type and
characteristics of innovation in food companies. Innovation typologies consisting of product, process, market,
and organizational innovations, have different role and level in its implementation to food industry. Market
innovation leads to marketing through new marketing methods. Organizational innovation includes the
organization’ strategic steps in making new breakthroughs related to the products or services produced. The
food industry sector generally carries out the four types of innovation, yet product and process innovations are
more widely used, both of which have a higher potential to be applied compared to market and organizational
innovations. Incremental level of innovation is more applicable than radical innovation.
JOSCM | Journal of Operations and Supply Chain Management - Volume 9 number 2 - July/December 2016
In this issue of Journal of Operations and Supply Chain Management we present to you five papers that cover different areas of our field. Shashi et al. (2016) explore the key success factors to manage sustainable cold supply chains. Still in the SCM field, Handayati et al. (2016) use agent-based simulation to understand contracting issues. Martins et al. (2016), in their turn, analyze intermodal terminals in Brazil and point interesting ways of improving them, considering shippers’ points of view. Devangan (2016) also explores logistic issues by look for ways to optimize the allocation of warehouses, taking into account production and distribution aspects. Finally, Rajashekharaiah (2016) recoups a recurrent and important theme in the operations management field – the use of six sigma techniques to improve process capability.
For more information on this issue, visit the FGV Library System: http://bit.ly/2livcwo
1. The study examines Malaysian consumers' shopping behavior and factors influencing repurchase intentions for selected consumer goods.
2. A survey was conducted of 1000 consumers, of which 500 responses were analyzed. The study developed a framework relating product attributes, demographics, interpersonal influence to repurchase intentions.
3. Regression analysis found that for high involvement products, quality, brand name, informational influence, and product information significantly predicted repurchase intentions, while for low involvement products, price and brand name were significant predictors. Interpersonal influence did not significantly affect repurchase intentions for either product type.
JOSCM | Journal of Operations and Supply Chain Management - Volume 8 number 2 - July/December 2015
This issue of Journal of Operations and Supply Chain Management counts with eight papers that focus on strategic, tactical and operational aspects of supply chain management.
The paper from Nyaoga, Magutu and Aduda (2015) explores the link between supply chain strategies and firm performance. Based on data from 627 companies, the authors show that supply chain strategies account for a significant share of firms´ performance; reinforcing that companies should investments in supply chain practices. Radanliev (2015), in its turn, develops a framework based on the supply chain architecture, design, and engineering literature that offers guidelines on how practitioners can decompose and build a green-field (new and non-existent) supply chain. We also have three papers on specific supply chain strategies. Pereira and Silva (2015) and Bradaschia and Pereira (2015), for instance, explore the concept of supply chain resilience and its antecedents. With the use of case studies, the former shows how the management of buyer and supplier interfaces, of risk, and of knowledge can enhance resilience in a supply chain while the latter adds that flexibility is also a vital enabler of supply chain resilience. Ferreira, Bertan and Pimenta (2015) then show the importance of inter-organizational integration to achieve the outcomes expected by companies.
This volume also counts with papers focused on logistic services, transportation, and inventory management - key decision areas in supply chain management. Liane Okdinawati, Simatupang and Sunitiyoso (2015) review the literature on collaborative transportation management and suggest areas for future research in the field and Yang (2015) provides an overview of the third-party logistics providers in the United States for investigating how the industry has evolved to meets customers' needs in an environment marked by global supply chains. Finally, this issue has a technical note on a stochastic two-echelon model to solve the petrol station replenishment problem. This model offers insights on how firms can devise a replenishment policy to minimize inventory costs, in the long run, given the demand pattern.
For more information on this issue, visit the FGV Library System: http://bit.ly/2livlzW
Khanna Paper Mills Limited commissioned a team to evaluate its value chain and provide recommendations. The team analyzed the global and Indian pulp and paper industries, KPML's current supply chain, and opportunities for backward and forward integration. Key recommendations included establishing domestic and international procurement hubs, partnering with NGOs for paper collection, and entering the stationery market by targeting students and focusing on quality, price, and environmental messaging.
Most effective cellphone message marketing tactic revealedLeo Vidal
This document discusses how text message marketing can be more effective than email marketing for businesses like restaurants. It recommends setting up a text messaging program to build a mobile phone number database. A restaurant is used as an example - the business could send text coupons on their slowest day to instantly increase customers and sales. The summary suggests text messages are highly read within minutes compared to emails, and mobile marketing allows businesses to instantly reach customers.
This document discusses the use of corporate blogs by nonprofits in Canada. It notes that over half of nonprofits currently use blogs, with about 18% finding them very effective. Blogs can create conversations, highlight an organization, and be used for recruitment, but they also require time and it can be difficult to measure success. Effective nonprofit blogs are outwardly focused, share expertise and knowledge regularly, and use language that connects with readers. Examples are given of blogs by Canadian arts nonprofits that serve broadcast, behind-the-scenes, educational, and storytelling purposes. The document raises questions about whether blogs are effective for reaching older audiences and whether blogs without comments still add value.
L'Italia a confronto con Stati Uniti e Germania, in termini di crescita, produttività e disuguaglianza.
Intervento di Gianfelice Rocca, Presidente del Gruppo Techint e Vice Presidente per l'Education Confindustria, alla 66a Assemblea Generale di Confindustria Verona: "Uomini e imprese. Energie per lo sviluppo".
Fiera di Verona, lunedì 27 giugno 2011.
"Uomini e imprese. Energie per lo sviluppo" - relazione del Presidente Andrea Bolla alla 66a Assemblea di Confindustria Verona.
Fiera di Verona, 27 giugno 2011
artigo sobre economia circular e revenda de celulares de segunda mãoArthur Silva
This document investigates selling refurbished smartphones by identifying customer groups and appropriate incentives. An online survey of 250 respondents examined perceived risks and benefits of refurbished phones and the impact of incentives on purchase intention. Through cluster analysis, six distinct customer groups were identified, with most potential for three groups comprising 46% of respondents. Perceived environmental benefits and awareness of refurbishing positively impacted purchase intention. The highest scoring incentives were product-related like improved battery life and guaranteed software updates, indicating a need for continued performance. The research contributes to understanding consumer responses to refurbished smartphones and can help companies successfully launch these products.
How To Shift Consumer Behaviors to be more sustainable; a literature review a...Nicha Tatsaneeyapan
This article presents a literature review and framework for understanding how to shift consumer behaviors to be more sustainable. The framework is called SHIFT and proposes that consumers are more likely to engage in pro-environmental behaviors when messages or contexts leverage social influence, habit formation, individual identity, feelings and cognition, and tangibility. The review identified these five factors as the most common ways discussed in the literature to encourage sustainable consumption. The article then provides an in-depth discussion of each of these five factors and how they can shape consumer decision making and behaviors related to sustainability.
This document summarizes a system dynamics model that examines the profitability of "ready-to-eat" strategies in a fresh produce supply chain. The model integrates factors related to quality management, consumer science, and chain management to explore how positioning produce as ready-to-eat can create value for retailers, traders and growers. While quantitative, the model is intended to support strategic discussions by making implicit assumptions explicit. It shows how collaboration that addresses factors beyond price, such as ready-to-eat positioning and cost sharing, can optimize total chain profit and individual profits.
This document is a research degree proposal form submitted to The Hong Kong Polytechnic University. It proposes a research project on appraising and optimizing the perishable food supply chain management system in Hong Kong. The objectives are to model production and inventory for perishable foods while incorporating risk reduction and sustainability strategies. The project aims to identify issues in Hong Kong's current food supply chain, determine deterioration rates of perishable foods, develop mathematical models for perishable food production and inventory, and provide optimal solutions.
ISBN publication 5 A study on Green Marketing Strategies – A tool to achieve...Dr UMA K
DR UMA K “A study on Green Marketing Strategies – A tool to achieve sustainability”, in the Journal of “Emerging Perspectives on HR, Marketing & Finance”, in 1 day national seminar, Organized by Maharani’s women’s commerce and Management College, Paduvarahalli, Mysore. Published in ISBN: 978-93-5351-746-5, held on 16th March 2019, pp.159-164.
ISBN publication 5 mar 2019 maharani for “A study on Green Marketing Stra...Educational
This document discusses green marketing strategies as a tool for achieving sustainability. It begins with an abstract that outlines the global issues of climate change and resource limitations that have increased consumer and business focus on sustainable development. The paper then reviews literature on green marketing and sustainable development. It establishes that green marketing involves strategies across a company's marketing mix - including product design, manufacturing, packaging, and communications - to reduce environmental impact. The objectives of green marketing for businesses are to gain competitive advantage while supporting sustainable consumption. The document also defines key concepts like green consumers and outlines various green marketing strategies.
The document discusses sustainable public procurement practices in Ghana's health sector. It finds that most procurement professionals are aware of the importance of including social, economic, and environmental factors in procurement. However, some challenges still exist that can negatively impact sustainability implementation. These include insufficient knowledge of green procurement strategies, inconsistencies among procurement organizations, and difficulties in decision making. The study recommends further research in other parts of Ghana to better understand how sustainability procurement affects the acquisition of goods, works, and services.
The document discusses drivers of sustainable supply chain management (SSCM). It identifies external drivers like regulatory pressures from laws and regulations, market pressures from customers and competitors, and societal pressures from NGOs and media. Internal drivers include organizational culture and values, corporate strategies around sustainability, and available organizational resources. The document also outlines benefits organizations can gain from SSCM, such as reduced environmental impact through efficiency, protected reputation, continuity of supply through diversified partners, and new partnership opportunities due to sustainability credentials. Finally, it discusses developing a sustainable supply chain through awareness of macroeconomic impacts, improving productivity through sustainable techniques, and ensuring ethical sourcing through guidelines for extracting raw materials.
Sustainable Procurement & Major Events: Life cycle assessment as a tool for c...FGV Brazil
This publication was made in the Brazilian context as host of the FIFA 2014 World Cup and the Rio 2016 Olympic Games, gathering a wide range of learning and experiences that can give scale to social and environmental practices integrated into a new way of managing and organizing mega events, oriented to produce a real legacy for the society as a whole.
GVces - Center for Sustainability Studies
www.gvces.com.br
THE THREE P’S OF GREEN MARKETING - PEOPLE, PLANT AND PROFIT IAEME Publication
At present in the Global Competition the organizations are showing greater interest towards Sustainable or “Green” marketing strategies. Sustainable or Green Marketing strategies is attributable to consumer sensitivity to environmental issues brought a bout by rising fuel prices, evidence of extensive ecological changes, and the tacit assumption that current consumption patterns place the planet’s prolonged existence at risk. Traditional Green Marketing Strategies research investigates how industrial activities affect three key factors: The planet, people, and profits. Research has also found that consumers claim to be willing to pay more for sustainable goods and services and however green product failures abound in the marketplace. Research has found contradictory effects for demographic and psychographic variables on environmentally
-friendly consumption behaviors
Developing Relationships; consumers as a source for sustainable competitive a...Kevin Rommen
The world is changing thus business units should also be changing. The influences of social media and internet can no longer be neglected, case in point “Nestlé’s epic social media #fail”1. These changes are giving consumers more and more power in their relationship with business units. Furthermore the enormous amount of products available give consumers more and more possibilities to choose from. For example, at supermarkets in the USA you’ll find in the average week about 110 cereal brands in stock (Shum, 2004). The availability of that amount of different products/product-ranges within an industry raises the question to how business units can create competitive advantage within this enormous amount of competition, especially when the consumer is gaining power?
J. Basic. Appl. Sci. Res., 3(12)18-25, 2013Muhammad Bilal
This document summarizes a research study that examined the impact of promotional tools (price discounts, coupons, free samples, and bonus packs) on product trial among Pakistani consumers for low involvement products. The study reviewed literature on the effects of these promotional tools. It developed hypotheses that each of the promotional tools would have a positive relationship with product trial. The study used a questionnaire to collect data from 300 Pakistani consumers and analyzed the relationships between the promotional tools and product trial using linear regression. The results found that all four promotional tools had a positive correlation with product trial, but that bonus packs and price discounts had a more significant impact on trial than free samples and coupons. The study provided insight into how Pakistani consumers respond to different sales promotion
Sustainable Development through Waste Management: An Empirical Research throu...inventionjournals
The aim of this research is to examine the perspective of the costumers concerning the environmental practices that are applied by grocery stores (Supermarkets), especially in relation to packaging and food products that have expired. In order to arrive to a conclusion, a questionnaire was distributed amongst Greek costumers. The results of this survey showed that packaging and expired food products are considered by Greek consumers, as a big environmental problem. In detail, they think that these problems are not handled in a resultful way by the Supermarkets, although the Supermarkets are somewhat environmental friendly. Moreover, consumers are ethical-aware concerning their purchases, and they are willing to visit another supermarket (than their local one) or a "green" store that is more environmental friendly. However they are not willing to reward any environmental practices of their local supermarkets, if they have to suffer higher prices.
A STUDY OF APPLYING GREEN MARKETING STRATEGIES AND ITS INFLUENCE IN COMPANY S...Allison Thompson
This document summarizes a study on applying green marketing strategies and their influence on company standing. It discusses how firms are adopting environmental marketing policies to improve their reputation and remain competitive. The literature review covers the relationship between green marketing and corporate reputation, and identifies a research gap around classifying different policy factors and defining specific criteria for each. The methodology section notes that a qualitative approach was used to gather descriptive data from existing literature on this topic.
The relationship between customer value and pricing strategiesshampy kamboj
This study empirically analyzes the relationship between customer value and market prices in the washing machines market. The researchers:
1. Used conjoint analysis to assess the customer value of attributes for a sample of 129 washing machine models. This provided a measure of customer value for each model.
2. Compared the customer values from the conjoint analysis to the actual market prices of the 129 models using regression analysis.
3. Found limited alignment between price and customer value, with overpricing and underpricing of products being common. This suggests that value-based pricing is not fully established in practice in this market.
Sefewu emmanuel selorm.consumer green behavior in ghanaian soft drink industryEmmanuel Sel. Sefewu
This document summarizes a research project examining consumer green behavior in the Ghanaian soft drink industry among Coca-Cola consumers. The research aimed to identify factors influencing consumer green behavior and the demographic profile of Coca-Cola consumers. It involved an online survey of 90 University of Winneba students. The research found that environmental knowledge, attitude, pro-environmental behavior and purchasing power were key factors influencing green behavior. It also found that Coca-Cola consumers were predominantly youthful females who have consumed Coca-Cola for over 10 years and view it positively. The research concluded consumers were willing to pay more for environmentally friendly products that promote health and ethics.
Operations DecisionECO550 Assignment 2Lydia L. BrooksRunning.docxhopeaustin33688
Operations Decision
ECO550 Assignment 2
Lydia L. Brooks
Running Head: OPERATIONS DECISION 2
OPERATIONS DECISION 3
February 16, 2014
Operations Decision
Introduction
There are countless low calorie microwavable food options in the market today that are available for purchase. As people experience a higher income, they can afford a better lifestyle than was previously accessible; therefore, people’s cooking style has changed. Instead of using traditional cooking methods, people now use microwaves to cook. With this microwave usage rise, a rise in microwavable food items has also occurred. With so many diverse products available it is so very easy to find and purchase a healthy choice of microwavable food. A low-calorie or healthy selection of diet choice is one that includes a good source of protein; in addition to containing a minimum of 3 grams of fiber (to satisfy), and also has no more than 600 milligrams of sodium (Zelman, n.d.).
Some of the manufacturer options are: Lean Cuisine and Healthy Choice. Both of them are major competitors in the frozen food market. Lean Cuisine, a part of Stouffer’s (which dates back to the 1920’s) was acquired by Nestlé 1981 and has since then expanded its market in the US, Canada and Australia. Lean Cuisine offers a wide variety of frozen foods and is one of the top choices for low calorie food (Nestle', n.d.).
Healthy Choice, manufactured by ConAgra, is another principal low calorie frozen food supplier. They are Lean Cuisine’s biggest competitor. The market segment is decided by three criteria which are the variables behavioralistic, psychographic and profile (Company history, n.d.) (Market segmentation, n.d.).
Behavioralistic segmentation variables are those that are pursued from product and buying patterns such as volume of purchase, brand loyalty, readiness to buy and frequency (to name a few) and may be judged to be the primary basis. This variable has the advantage of using variables that are intimately related to the product itself; it is a somewhat direct beginning point for market segmentation (Market segmentation, n.d.)
Psychographic segmentation variables are used when purchasing behavior compares with consumer lifestyle or personality. Consumers who hold diverse personality and lifestyle trends also become biased towards particular products. Their economic and social standing determine their choices (Market segmentation, n.d.).
Profiling is not the most important gauge for market segmentation. Upon determining the differences in the markets, it also must be decided what channel through which these are exhibited. Profile variables like socio-economic group or physical locations are extremely essential in choosing the target audience (Market segmentation, n.d.).
In deciding the market structure for the food industry, first one would have to keep in mind their target audience. It is vital to do a strong study of the economic growth of the entire food industry. Additionally, the.
This document discusses a marketing analytics project that used interviews and a conjoint analysis survey to understand consumer preferences for packaged produce attributes. Key findings include:
1. Interviews with environmentally conscious individuals found that packaging material, produce quality (organic vs non-organic), and price most influenced purchasing decisions.
2. A survey presented product profiles varying these attributes to 52 respondents. Regression analysis showed packaging was the most important attribute, followed by price then quality.
3. The ideal product profile was organic produce in a cardboard box for 80 cents. Younger consumers and those interested in sustainability had a stronger preference for organic produce with no packaging.
Changing consumer behavior with respect to green marketingEyakub Ali
This document discusses a study on changing consumer behavior with respect to green marketing. As environmental awareness has increased, most customers now prefer greener products. Both marketers and consumers recognize the need to shift toward more environmentally friendly products and services. While initially more expensive, green options will prove cost-effective in the long run. The study will use a methodology that considers customers broadly and enables innovative, integrated branding with two-way communication and a focus on social responsibility.
This document describes an empirical study conducted on consumer preferences and attitudes towards green packaging of foods and beverages in India. The study utilized both qualitative and quantitative research methods. For the qualitative research, historical data and artifacts were analyzed to understand the reasons governing consumer behavior. Based on this, 11 independent variables that may impact consumer preferences were identified.
A questionnaire with 44 questions was then developed and distributed online to 151 respondents in tier 1 and 2 cities to collect primary quantitative data. The data was analyzed to measure the impact of the identified variables on consumer attitudes and preferences. Key findings included that consumer attitude is highly dependent on environmental concern, perceived consumer effectiveness, and governmental laws and policies. Consumer preference was found to highly depend on price,
Similar to Marketing issues for remanufactured products (20)
1. Marketing issues for remanufactured
products
Managing Guest-Editor
Kannan Govindan, Professor and Centre Head, Centre for Engineering Operations
Management, University of Southern Denmark, Denmark
kgov@iti.sdu.dk
Co-editors
Beatriz Jiménez-Parra, University of León, Spain
Sergio Rubio, University of Extremadura, Spain
María-Azucena Vicente-Molina, University of the Basque Country (UPV/EHU), Spain
1. Introduction to this Call for Papers
Remanufacturing is an industrial process whereby used products are restored to useful
life (Wei et al., 2015). This concept has recently gained significant importance because
of increased awareness by corporate leaders and improving more stringent government
regulations (Subramoniam et al., 2010). In last decades, many companies have
developed environmentally conscious policies and procedures related to the products’
design, manufacturing and distribution operations, and end-of-life product management
by implementing, among other measures, end-of-life strategies to recover value from
used products (Flapper et al., 2005). Remanufacturing is one of these end-of-life
strategies that not only can be considered as a way of complying with legislation, but
also as a business opportunity with a high impact on the economy (Guide and Van
Wassenhove, 2001; Linton, 2008, Subramoniam et al., 2013). In this sense,
remanufacturing can be considered as one of the more attractive strategies for
sustainable environments (Sharma et al., 2010).
Many topics related to remanufacturing have been investigated, in several fields, and
from different points of view: from the product acquisition for remanufacturing (see
Wei et al., 2015 for a review), going through the design for remanufacture (Hatcher et
al., 2011 provide a complete review), to the inventory and production planning in
remanufacturing environment (see, for example, Vercraene et al, 2014 and Lage and
Godinho, 2012) and the marketing considerations for remanufactured products
(Subramanian and Subramanyam, 2012; Jiménez-Parra et al., 2014). However, the role
of remanufacturing as an effective way to contribute to sustainability is still a research
challenge.
According to Tucker et al. (2006), sustainable consumption focuses on formulating
strategies that foster the highest quality of life, the efficient use of natural resources, and
the effective satisfaction of human needs while simultaneously promoting equitable
social development, economic competitiveness, and technological innovation. In this
sense the link between remanufacturing and sustainable consumption deserves more
2. attention in order to investigate whether remanufacturing substantially reduces the
environmental impact, by analyzing the role played by the consumers of remanufactured
products.
Although the processes involved in remanufacturing industrial products have been
discussed for many years, research examining consumer markets and perceptions of
remanufactured products has been scarce (Abbey et al., 2015a; Jiménez-Parra, et al.,
2014; Michaud and Llerena, 2011). A more comprehensive understanding of the
marketing issues for remanufactured products is needed (Souza, 2013), so the
relationships between consumers and these markets require further analysis (Atasu et
al., 2010; Govindan, et al., 2015; Subramanian and Subramanyam, 2012).
In this context, this Call for Papers (CfPs) for the Journal of Cleaner Production is open
to a wide range of topics analysing marketing issues for remanufactured products,
among others:
Marketing strategies for remanufactured products
The consumer behavior of remanufactured products
Their willingness to pay
Their purchase intention.
Although in the existing literature there are some works which recognize the necessity
of analyzing marketing aspects for remanufactured products (Guide and Van
Wassenhove, 2009; Atasu et al., 2010) and/or they partially study these issues (Michaud
and Llerena, 2011; Saavedra et al., 2013), more research on this topic is needed. In a
more specific way, some of the peculiarities of remanufactured products make it
advisable that sellers adapt their commercialization strategies for these kinds of
products. Regarding the consumer behavior of remanufactured products, a different
market segment exists, one based on their interest in purchasing this kind of product:
green consumers, functionality-oriented consumers and newness-conscious consumers
(Atasu et al., 2010; Wang et al., 2013; Jiménez-Parra et al., 2014). However, recently,
Abbey et al. (2015b) proposed another classification made up of two consumer
segments: (1) consumers relatively indifferent between original and remanufactured
products but who display a high sensitivity to price discounts and (2) consumers who
show strong preferences for original products (with an accompanying aversion to
remanufactured ones) and a relatively low sensitivity to price discounts. More research
will provide further knowledge about how to characterize potential consumers for
remanufactured products with the goal of establishing better commercialization
strategies. Recent studies(Michaud and Llerena, 2011; Hazen et al., 2012) have
determined that consumers’ willingness to pay (WTP) for remanufactured products is
lower than their WTP for original goods. In this sense, more research should be focused
on how to improve the WTP for remanufactured products, and subsequently, how to
strengthen consumers’ purchase intentions towards them. Finally, regarding the
purchase intention for remanufactured products (PI), literature seems to confirm the
influence of several supply factors on PI, such as seller reputation, remanufacturer
identity (OEM vs. 3PR) or marketing stimulus (Subramanian and Subramanyam, 2012;
Jiménez-Parra et al., 2014). Similarly, the influence of some demand factors, such as
consumer’s attitude and consumer’s social referents, was described in the electronics
sector, automobile spare parts market, and other sectors (Wang et al., 2013; Gaur et al.,
2015). However, to advance the understanding on PI of remanufactured products, more
3. research is needed (Gaur et al., 2015), particularly in order to describe and analyse the
relationship between remanufactured products and sustainable consumption.
Therefore, through this CfPs, Dr. Kannan Govindan and a supporting team of Guest
Editors (GEs) warmly invite authors to submit research and/or review papers that
address the topics in Table 1. In this regard, please note that although the topics are
listed under four broad categories, the editorial team invites authors to focus upon one
or more of the ‘Research macro-areas’ and to address one or more ‘Topics’,in an
integrated, multi-disciplinary paper designed to provide insights about the present and
likely future directions of sustainable consumption through remanufacturing. The list of
topics in Table 1 is illustrative but not restrictive; therefore, papers addressing other
related dimensions are also welcomed.
Table 1 – Research macro-areas and Topics
Marketing strategies for promoting remanufactured product consumption
Product policy:
Design of remanufacturable products as part of the business strategy of an
organization and main factors to be taken into account.
Type of warranty systems for remanufactured products to be performed in order
to reduce consumer uncertainty about them (quality, performance, functionality,
etc.).
Brand strategies more adequate for the commercialization of remanufactured
products.
Implementation of product service systems in B2C markets and main barriers
that enterprises face.
Type of product positioning strategy more suitable for remanufactured products
and main factors to bear in mind.
Price policy:
In addition to factors traditionally studied in the literature (seller reputation, type
of remanufacturer, remanufacturing/commercialization costs, etc.), factors to be
considered in the development of price strategies for remanufactured products
(incentive schemes, taxes, rebates).
Effect of the ‘category’ of product on the price fixing for remanufactured
products and the importance of this effect.
From a demand point of view, the role played by factors such as the type of
consumer (industrial vs. final), consumer willingness to pay and/or consumer
perceptions about remanufactured products in the planning of price strategies.
Distribution policy:
Type of channels (direct or indirect, offline or online) more appropriate to
distribute remanufactured products and specific scenarios or circumstances more
suitable for this distribution.
Possibility of sharing the same channels to distribute remanufactured and
original products.
4. Management of design and implementation of logistics activities (collection,
transportation, packaging, labelling, etc.) for remanufactured products: in
conjunction with the activities of original products versus separately.
Promotion policy:
Type of promotion strategies to be developed in order to reduce consumer’s
uncertainty about quality, functionality and/or performance of remanufactured
products.
Change of consumers’ (negative) perceptions about these products by using
communication activities.
Adaptation of promotional campaigns to different consumer segments for
remanufactured products.
The role that government and other public institutions can/must play in the
promotion of remanufactured products.
Consumer behavior of remanufactured products
Main motivations of consumers to buy remanufactured products.
Effects of different factors (product category, complexity of purchase and
presence -or not- of other products alternatives, etc.) on these motivations.
Other factors (gender, level of income, level of education, etc.) to characterize
the profile of potential consumer of remanufactured products.
Willingness to pay for remanufactured products (WTP)
Influence of product’s category/type on the consumer’s lower WTP for
remanufactured products.
Other type of factors which can affect the WTP for remanufactured products.
Influence of the type of information about remanufactured product provided by
sellers and the quality of this information on the consumer’s WTP for
remanufactured products.
Purchase intention (PI) for remanufactured products
Influence of the consumer’s personal characteristics (gender, level of income,
country of origin, or level of education) on this PI.
PI for remanufactured products as predictive variable of the purchase of these
products.
Possibility that PI might be product specific.
Models or theories to be employed to explain the consumer’s PI of
remanufactured products.
Source: Jiménez-Parra 2014; Jiménez-Parra et al., 2014
We look forward to co-working with all of you as we together develop a fantastic
volume on the need for and pathways to truly sustainable consumption throughout
remanufacturing!
2. Extended Abstract and Manuscript Submission
5. All authors are invited to submit extended abstracts of 1000-1500 words of their
proposed papers to Dr. Kannan Govindan(kgov@iti.sdu.dk). The editorial team will
review all submissions and will provide prompt feedback to the authors so that they are
best guided for preparation of top-quality papers.
After the extended abstracts have been reviewed, all authors will be notified whether
their abstracts have been accepted as submitted or amendments should be made as the
authors develop their full, peer-review ready papers.
The authors invited to develop their full papers are kindly requested to access and to
follow the “Instructions for authors” presented in the JCLP website
(http://www.journals.elsevier.com/journal-of-cleaner-production). Then, in order to
move onto paper submission, authors are invited to go to http://ees.elsevier.com/jclepro
and select this volume, Marketing issues for Remanufacturing and then follow the
standard submission procedures of Elsevier’s Editorial System (EES).
3. Tentative Schedule
Authors intending to participate in this CfPs are informed that the editorial team and
Elsevier staff will do their best to adhere to the time-schedule, but that is also dependent
upon authors and reviewers co-working with us on this cooperative journey. In that
context, the editorial team hopes that the volume will be published in the second half of
2017.
Please be aware that all the information and deadlines related to the tentative time
schedule are summarised in Table 2.
Table 2 – Tentative time planning: volume-development process deadlines
Volume-development phases Deadlines
Submission of extended abstracts 01 August 2016
Feedback of extended abstracts 01 September 2016|
Manuscript submission deadline 01 January 2017
Final decision Notification after revision 01 July 2017
Volume online publication 01 October 2017
Finally, after acceptance, papers will be available online as accepted manuscripts with
the related doi-numbers and will be ready for appropriate citations. Then, corresponding
authors will be emailed and linked to the online proofing system to allow for minor
corrections in their articles before publication. A couple of days after those minor edits
are submitted, the papers will appear on line as corrected proofs; manuscripts are nearly
finalized but do not contain all of the bibliographic details (volume, issue, and page
range). These final details will be provided to the authors once the volume has been
assembled and published.
4. Editors and contact information
Managing Guest-Editor
6. Kannan Govindan, kgov@iti.sdu.dk, Centre for Engineering Operations Management,
University of Southern Denmark, Denmark
Co-editors
Beatriz Jiménez-Parra, University of León, Spain
Sergio Rubio, University of Extremadura, Spain
María-Azucena Vicente-Molina, University of the Basque Country (UPV/EHU), Spain
References
Abbey, J.D., Blackburn, J.D., Guide, Jr., V.D.R., 2015b. Optimal pricing for new and
remanufactured products. Journal of Operations Management, 36, 130-146.
Abbey, J.D., Meloy, M.G., Guide, Jr., V.D.R., 2015a. Remanufactured products in
closed-loop supply chains for consumer goods. Production and Operations
Management, 24 (3), 488-503.
Atasu, A., Guide Jr., V. D. R., Van Wassenhove, L. N., 2010. So what if
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Flapper, S.D.P., van Nunen, J. A. E. E., Van Wassenhove, L. N. Eds. (2005). Managing
Closed-Loop Supply Chains. Springer. Berlin
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Supply Chain research. Operations Research, 57 (1), 10-18.
Hatcher, G. D., Ijomah, W. L., Windmill, J. F. C., 2011. Design for remanufacture: a
literature review and future research needs. Journal of Cleaner Production 19, 2004-
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7. Hazen, B.T., Overstreet, R.E., Jones-Farmer, L.A., Field, H.S., 2012. The role of
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