Most effective cellphone message marketing tactic revealedLeo Vidal
This document discusses how text message marketing can be more effective than email marketing for businesses like restaurants. It recommends setting up a text messaging program to build a mobile phone number database. A restaurant is used as an example - the business could send text coupons on their slowest day to instantly increase customers and sales. The summary suggests text messages are highly read within minutes compared to emails, and mobile marketing allows businesses to instantly reach customers.
L'Italia a confronto con Stati Uniti e Germania, in termini di crescita, produttività e disuguaglianza.
Intervento di Gianfelice Rocca, Presidente del Gruppo Techint e Vice Presidente per l'Education Confindustria, alla 66a Assemblea Generale di Confindustria Verona: "Uomini e imprese. Energie per lo sviluppo".
Fiera di Verona, lunedì 27 giugno 2011.
This document discusses the use of corporate blogs by nonprofits in Canada. It notes that over half of nonprofits currently use blogs, with about 18% finding them very effective. Blogs can create conversations, highlight an organization, and be used for recruitment, but they also require time and it can be difficult to measure success. Effective nonprofit blogs are outwardly focused, share expertise and knowledge regularly, and use language that connects with readers. Examples are given of blogs by Canadian arts nonprofits that serve broadcast, behind-the-scenes, educational, and storytelling purposes. The document raises questions about whether blogs are effective for reaching older audiences and whether blogs without comments still add value.
Most effective cellphone message marketing tactic revealedLeo Vidal
This document discusses how text message marketing can be more effective than email marketing for businesses like restaurants. It recommends setting up a text messaging program to build a mobile phone number database. A restaurant is used as an example - the business could send text coupons on their slowest day to instantly increase customers and sales. The summary suggests text messages are highly read within minutes compared to emails, and mobile marketing allows businesses to instantly reach customers.
L'Italia a confronto con Stati Uniti e Germania, in termini di crescita, produttività e disuguaglianza.
Intervento di Gianfelice Rocca, Presidente del Gruppo Techint e Vice Presidente per l'Education Confindustria, alla 66a Assemblea Generale di Confindustria Verona: "Uomini e imprese. Energie per lo sviluppo".
Fiera di Verona, lunedì 27 giugno 2011.
This document discusses the use of corporate blogs by nonprofits in Canada. It notes that over half of nonprofits currently use blogs, with about 18% finding them very effective. Blogs can create conversations, highlight an organization, and be used for recruitment, but they also require time and it can be difficult to measure success. Effective nonprofit blogs are outwardly focused, share expertise and knowledge regularly, and use language that connects with readers. Examples are given of blogs by Canadian arts nonprofits that serve broadcast, behind-the-scenes, educational, and storytelling purposes. The document raises questions about whether blogs are effective for reaching older audiences and whether blogs without comments still add value.
This document provides an introduction and call for papers for a special issue of the Journal of Cleaner Production on marketing issues related to remanufactured products. It discusses remanufacturing as an important end-of-life strategy and sustainable business opportunity. The document outlines four main research areas for the special issue: marketing strategies to promote remanufactured products, consumer behavior of remanufactured products, willingness to pay for remanufactured products, and purchase intention of remanufactured products. It provides example topics within each area and invites authors to submit abstracts and manuscripts addressing these topics to further the understanding of marketing remanufactured products and sustainable consumption.
"Uomini e imprese. Energie per lo sviluppo" - relazione del Presidente Andrea Bolla alla 66a Assemblea di Confindustria Verona.
Fiera di Verona, 27 giugno 2011
This document provides an introduction and call for papers for a special issue of the Journal of Cleaner Production on marketing issues related to remanufactured products. It discusses remanufacturing as an important end-of-life strategy and sustainable business opportunity. The document outlines four main research areas for the special issue: marketing strategies to promote remanufactured products, consumer behavior of remanufactured products, willingness to pay for remanufactured products, and purchase intention of remanufactured products. It provides example topics within each area and invites authors to submit abstracts and manuscripts addressing these topics to further the understanding of marketing remanufactured products and sustainable consumption.
"Uomini e imprese. Energie per lo sviluppo" - relazione del Presidente Andrea Bolla alla 66a Assemblea di Confindustria Verona.
Fiera di Verona, 27 giugno 2011