The document discusses several insights for marketers. It argues that marketers often underestimate consumer life cycles in urban areas and overgeneralize about rural markets. It also states that an excessive penetration strategy in any mass market or niche can quickly oversaturate the market and negatively impact manufacturers, consumers, and marketers. Additionally, it notes that products are like personalities and maintaining a symbiotic relationship between sellers, buyers, and service providers depends on all entities making sacrifices and benefits to ultimately evolve and meet subliminal needs in their psyche.

1. Marketing Insights (Saugata Bhowmik)
1) The future of marketing myopiais the under-estimationof the consumer
life-cycle of the urbandiaspora and the overestimatedgeneralizationof
rural cluster markets.
2) An excessive anevenobsessive penetration strategy inany mass market
or niche hastens a hasty overkill on a macro level for manufacturers
,consumers and evenmarketers.
3) A product as we all know is akin to a personality andthe nurturance of
this symbiotic relationshipbetweensellers,buyers andancilliary service
providers depends onthe sacrifice –benefit equationthat all the
respectiveentities are ready tomake to finally evolve intocathartic
regenerationof some subliminal needs prevalentobjectively or supine in
each of their psyche space.
4) The mood of a strategic initiativeshouldbe suchthat it gels
complimentarily withthat of the receiver or receptor of the initiative.
5) At last but not the least amarketer must have a firm grounding in the
roots of his origins tobe able todevelopinsights whichare customizedfor
the benefit of external,internal or future markets.