marketing and bookkeeping

1. Detergents Enterprise

2. Costing and Book keeping SKILLS:
KNOW YOUR COSTS

3. Costing in detergents business
• Every business has costs
• Costs are the money your business spends to make and
sell your goods or services.
• Costing is the calculation of all of the costs that go into
making and selling a good or providing a service.

4. Importance of costing
• Costing helps you to reduce and control your costs
To improve the performance and
To determine the profitability of your business.
Costing helps you to make better decisions about your
business.
• Costing helps you to plan for the future.

5. Costs categories:
 Production Costs are those that are incurred in the
production of your goods or the provision of your services.
Raw materials, packaging and workers’ wages are
examples of Production Costs. These costs often
fluctuate with production volume, sales volume or service
provision.

6. Costing contd...
Non-Production Costs are all other costs, except Production
Costs, that you have in order to run your business.
For example, rent, utilities (electricity, water) and salaries
for administrative functions are all Non-Production costs.
These costs do not fluctuate in direct proportion to the
number of products being produced or sold and tend to
remain constant over a given period of time.

7. production costs

8. Calculating your costs
• An entrepreneur should be
able to calculate the total
production per product e.g
dish wash
• The cost of each
packaged item per
day/week should be
calculated to determine
the product price

9. Marketing -meaning
• The management process responsible for identifying,
anticipating and satisfying customer requirements
profitably
Key words
• customer requirements
• profitability

10. Principles in the marketing mix-The
4 Ps and 4Cs strategies
•
• Promotion
• communication
• Place
• convinience
• Price
• cost
• Product
• customer
packaging and
design, branding,
product line
appropriate price,
discounts, credit
terms
advertising,sales
force, publicity,
sales promo, IEC
materials
location,
distribution,
channel, are you
mobile or
stationary ?

11. Additional 3 Ps in Marketing
• people
• process
• physical evidence