Marketing Campaign focused on Loyalty
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Marketing Campaign focused on customer loyalty with a new concept: to extend own companies competencies to help customers make saving into real money.
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Marketing Campaign focused on Loyalty
- 1. Campaign We $ave 4 U We Save For You Rubén Salgado Fernández salgadoruben83@gmail.com
- 2. E S T R A T E G I A S T R A T E G Y 2
- 3. Strategy Goal: To keep in mind of customers the fact of saving money with us in a monthly basis. 3
- 4. Actual perception of billing cycle There is NOT any saving Customer Invoice perception New There is a Offer saving Invoice perception Change to another company 4
- 5. Desired perception of billing cycle There is Not any saving Customer Invoice perception New There is a Offer saving Invoice perception Change to another company 5
- 6. Strategy Create a psychological exit barrier to the customer. If the customer goes to competition, he will lose his monthly saving. We should: Communicate the Make that saving saving the customer real. is having with us since he joined the company. 6
- 7. Actions Yes Activate Transfer New Saving Money Customer Option? Potential Customer NO Send Saving SMS 7
- 8. Action 1 For new customers, we will bill, as minimum, the amount that the customer is currently paying for the same service in other company and we will pay back the difference between the amount billed by the previous company and the real amount rated month by month in case of being less. 19,0€ Rated: 29,4€ Saving: 19,0€ 48,4€ To Pay: 48,4€ Customer 8
- 9. Action 1 Final customer can see the savings in terms of real money in his account 9
- 10. Action 1 On-line Saver Similar Positioning No restrictions to us Innovator: Fresh Banking 10
- 11. Action 2 Alternative option in case the customer does not activate Saving Option. For new customers, we will send an SMS with the difference between the amount billed by the previous company and the real amount rated month by month in case of being less. You have saved19€ 48,4€ Rated: 29,4€ this month Ato Pay: 29,4€ * A reminder with the option of activating Saving Option will be also sent in the same SMS 11
- 12. Conclusions Customer will join the company not only due to the price, but also because a different treatment will be given. Saving becomes Real Money. Psychological Exit Barrier. Customer Loyalty. 12
- 13. Questions 13
- 14. 14