Elpia Messenger offers location-based advertising (LBA) SMS solutions to allow targeted messaging to customers based on their location. Their platform utilizes technical capabilities and comprehensive understanding of the advertising industry to constantly evolve with market changes. They propose location-based and targeted SMS campaigns that can be delivered to specific malls, outdoor areas, or events to support marketing programs and brand activations. Pricing plans are available for both standard and LBA SMS campaigns.

1. SMS LBA
BRIEF
Location-Based Advertising
Short Message Service
2015 | www.elpiamessenger.com

2. ELPIA
MESSENGER’S
VALUE
PROPOSITION
Elpia Messenger’s differentiation and
strength is the combination of three
important factors, which are :
Ÿ Technology and technical capabilities
Ÿ Comprehensiveness of entire business
processes in the advertising industry, its key
stakeholders and understanding different
requirements from different key stakeholders
Ÿ A thorough understanding of mobile
advertising will give solutions for every
campaign from planning, execution and
comprehensive report
www.elpiamessenger.com
The LBA platform is expected to constantly evolve and
is adaptive to the changes in the market dynamics,
requiring full advertising knowledge and advertising
industry background.
We are confident to cite that we have vast knowledge in the
provision of Location Based Advertising SMS Solution for
your campaign
V
A
L
U
E

3. PROPOSED MOBILE
MEDIA
CHANNEL
✔ Location-Based SMS
www.elpiamessenger.com
Our attention has focused more particularly on push
campaigns via text messages based on their location
It allows retailer’s brands to send text messages only to
desired locations using operator’s database.
✔ Targeted SMS

4. SMS LBA
CAMPAIGN
Campaign with
Location-Based Advertising
www.elpiamessenger.com

5. LOCATION-BASED
ADVERTISING
SMS
1 Exclusive Sender ID
2 Persuasive Copy Text (LBA SMS)
Ÿ Generate Sales Leads - e.g : “Selamat datang di
Mall Gandaria City. Beli produk YourBrand dan
tunjukan SMS di booth kami di lt. 3 & dapatkan
souvenir menarik.S&K berlaku.”
Ÿ Creating Awareness - e.g : “Enjoy 0%
Installment (3&6-mths) all year long @Galleries
Lafayette, Pacific Place w/ YourBrand Credit
Card. Save up to 50% w/ YourBrand reward
points.”
Location Target Days Time Volume
Sumarrecon Mall Bekasi Mall Indoor (Visitors) Weekdays & weekend 10am-2pm tbc
Gandaria City Indoor (Visitors) Weekdays & weekend 10am-2pm tbc
Radius 1 KM Sumarrecon Mall Serpong Outdoor (Residence) Weekend 10am-4pm tbc
3 Right Time & Location (LBA SMS) - Example :

6. DELIVERY
CHANNEL
& SPEC
Sender : YourBrandYourBrand
www.elpiamessenger.com
Selamat datang pemegang
KK YourBrand di Gandaria
City. Dapatkan diskon 10%
dgn kartu YoutBrand di
semua merchant food Eat &
Eat. S&K berlkau. Info
0215123456
Text Message :
1 SMS consist of 160
char (max)
Always add ”A Call To Action” text on your message :
Ÿ Reward/Gimmik is important :
“Dapatkan souvenir menarik di booth YourBrand di Hall B
JIEXPO....”
Ÿ A click to call/mobile site/email link :
a) Informasi lebih lanjut hub. 0215123456
b) Kunjungi mobile site kami : m.yourbrand.co.id
c) Email ke : info@yourbrand.co.id
Sender ID :
11 char (max)

7. MAXIMIZING YOUR
LBA CAMPAIGN
Give your campaign more power
www.elpiamessenger.com

8. Mau jalan2 ke Universal
Studios Singapura bersama
keluarga? Info klik disini
untuk mendaftar:
http://bit.ly/affGHk
Dapatkan kesempatan
menang trip ke Universal
Studio Spore bersama
keluarga. Ikuti kuisnya terlebih
dahulu. Isi data anda dan
dapatkan notifikasi dari kami
untuk info selanjutnya
Nama :
Email :
No HP :
Customer datas will be
capture in Elpia Messenger’s server3 |
Customer datas will be
sent periodically to you4 |
SMS will be delivered by location
(Malls, Residence or Event Venue)1 |
SMS reader will fill the form in
a landing page* and click to submit data2 |
GAINING CUSTOMERS
DATABASE
& REMARKETING1|

9. Summarecon Bicycle Festival,
Minggu 13 April 2014 pkl 07.00
WIB, raih hadiah total Rp120jt.
Kunjungi booth kami di
Downtown Walk & dapatkan
hadiah menarik. S&K berlaku.
Broadcast Area
SMS will be broadcasted in residences area within 1-3 KM
from Summarecon Mall Bekasi
TO SUPPORT MARKETING PROGRAM
(OUTDOOR) AREABY SPECIFIC2|

10. Coba hitung ada berapa logo
YourBrand di room ini. Jawab
di booth kita R. Cendrawasih
JCC. 10 orang pertama yang
benar dapat voucher belanja
@200ribu
YourBrand
Selamat datang di JJF 2014.
Foto artis favorit kamu .
Upload foto terbaik di
Instagram. Mention
@BrandID dan #BrandID
Dapatkan Canon EOS dan
hadiah lainnya.
YourBrand
TO SUPPORT BRAND ACTIVATION
ACTIVATIONOR SOCIAL MEDIA3|

11. TARGETED SMS
Accurate solution for your brand's promotion.
www.elpiamessenger.com

12. TARGETED SMS
Accurate solution for your brand's promotion.
You can get maximum benefit with targeted
SMS campaign. Send your promotion directly to
your audience by profiling their location,
gender, age, and ARPU*.
*) ARPU = Average Revenue per User. Amount of mobile communication expense (voice & text) by an individual
user within a month.

13. PRICELIST
Find a plan that's right for you.
No. Volume Price/SMS Active Period
1 3.000 - 9.999 Rp. 700 1 Month
2 10.000 and above Rp. 650 1 Month
SMS LBA
No. Volume Price/SMS Active Period
1 3.000 - 9.999 Rp. 700 1 Month
2 10.000 and above Rp. 650 1 Month
SMS Targeted
*) Price is subject to change
For Auto Responder service please Call Us

14. THANK YOU
www.elpiamessenger.com
© 2015