1. Critical Analysis
After reading the whole brochure of the Wi-tribe internet service provider I have
come to a crux that The company has not used the professional approach or real
marketing approach while making this brochure because I myself being a student
found it difficult to understand how to select the package because they have just
written so much information about packages and made packages which makes no
sense to me especially their names for example they used these names for their
packages:
Starter ( confusing)
Standard ( 1mb 15gb costing Rs.1200)
Endless ( 2mb costing Rs.2400)
As for starter they have set some limits and provide packages which are of no use
or are the most stupid of all and I can prove it. In starter they have further made
categories which again is confusing and not the less the most stupidest thing I
noticed is that they have introduced speed of 256 kbps with 8gb limit at a price of
650 well it is fine for a person who just use internet only for sending mails and his
concern is not downloading much it is suitable well the thing which I don’t get is
that they are providing 512mb speed and 1mb speed with the same limit of 8gb
seriously a person who is using internet with 1mb speed would b more
concerned about downloading and what they did is that they have provided
different add-ons which again are confusing for more downloading you’ll have to
pay Rs.99 per 5gb which needs calculations and customer might always have to
take precautions did he crossed his limits or not he always have to call the
helpline and ask for his current status.
It doesn’t end here they have also introduced a stupid package which says
student and have provide it on hourly basis which again is confusing not the less
they have shown different modems in which the two modem on extreme right
with price of Rs.1500 are out of my understanding that in both of them what is
difference both have Wi-Fi in it and have same price and if one of them is new
then why would anyone go for the old one unless the old has low price.

2. Critical Analysis
Same like student there is a package named as business and have the same
problem that a business man is a business all day not from 9am-6pm.
The thing which personally offended me is that they are charging extra for the
services which came by default from network for example parental control or
virus protection no such charges are charged by other network it is robbery I have
found many problems with this brochure. To prove my point I’ll compare their
packages with other network. E.g. Ptcl.
1Mbps at Rs 1250
2Mbps at Rs 1549
4Mbps at Rs 2100
6Mbps at Rs 4999
8Mbps at Rs 6999
10Mbps at Rs 9999
All the above packages have unlimited downloading without any add-ons or
speed up or parental control charges ptcl don’t charge for such services
and they provide free modems with only Rs.1000 installation fee.
As you can see their 1mb is of 1250 with unlimited why would any go for
wi-tribes 1mb with 15gb limit on it and 2mb is of 1549 why would anyone
go for wi-tribes 2mb speed costing Rs.2400 and importantly ptcl’s speed
goes up to 10mb wi-tribe is unable to provide such speed.