The document outlines the key parts of conducting a market analysis: 1) It describes analyzing the product or service, competitors, marketing goals and objectives, product evaluation, pricing details, market trends, advertising plan, and marketing budget. 2) Understanding customers is also essential, which involves learning their needs, preferences, and current experiences to deliver what they expect. 3) There are several common methods for conducting market research, including surveys, personal interviews, focus groups, consumer observations, field trials, social media analysis, and competitive analysis.

1. PARTS OF MARKET ANALYSIS
2nd Major Course Output
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2. • Definition of Market Analysis
A market analysis studies the attractiveness and the dynamics of a
special market within a special industry. It is part of the industry
analysis and thus in turn of the global environmental analysis. Through
all of these analyses, the strengths, weaknesses, opportunities and
threats of a company can be identified.

3. I. Description of Product or service- provide brief description
II. Competitor Analysis
III Marketing Goals and Objectives
IV. Product Evaluation
Use survey questionnaires
V. Pricing Details
VI. Market Trends
VII. Advertising Plan
VIII. Marketing Budget
IX. Customer Understanding
is all about learning everything you need to know about your customers, i.e., their needs, their
pinpoints, the jobs they are trying to do, etc., and their current experiences in order to deliver the
experience they expect going forward
X. CONCLUSION

4. 7 methods of market analysis
• Market research surveys. One popular method of market analysis is
conducting surveys to collect market research.
• Personal interviews
• Focus groups
• Consumer observations
• Field trials- Example: field trials generally involve participants who are
living at home in their normal environment, rather than being
'captive' in hospitals or outpatient clinics. Most trials of preventive
measures, such as immunizations or health education.
• Social media engagement
• Competitive analysis