Customer relationship management for continuing educationJ. Todd Bennett
This whitepaper will show you how implementing basic CRM principles can aid your marketing and recruitment efforts. Written with continuing education in mind, it's useful for marketers working in any organization.
Customer relationship management for continuing educationJ. Todd Bennett
This whitepaper will show you how implementing basic CRM principles can aid your marketing and recruitment efforts. Written with continuing education in mind, it's useful for marketers working in any organization.
12 inventory planning and control_Operations ManagementBrent Weeks
A) What is inventory?
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Mateo Valero - Big data: de la investigación científica a la gestión empresarialFundación Ramón Areces
El 3 de julio de 2014, organizamos en la Fundación Ramón Areces una jornada con el lema 'Big Data: de la investigación científica a la gestión empresarial'. En ella estudiamos los retos y oportunidades del Big data en las ciencias sociales, en la economía y en la gestión empresarial. Entre otros ponentes, acudieron expertos de la London School of Economics, BBVA, Deloite, Universidades de Valencia y Oviedo, el Centro Nacional de Supercomputación...
Agenda escolar de diabetes. Con el fin de ser completadas y archivadas por los padres de niños con diabetes. Recomendamos que se archive en Din A5 libreta de anillas con separadores o archivador con separadores. Muy útil para facilitar la labor de los profesores en el control de la diabetes y la integración escolar. Para más información visítanos en http://estudiarcondiabetes.blogspot.com/
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Improve Sales Productivity with Digital Sales CoverageMarketBridge
Customers now spend significantly more time doing on-line research, they expect to be served up content aligned to their buying process and on their time frames.
As a result, sales productivity is suffering, with an estimated 67% of sales reps not meeting their quotas, mainly due to a lack of digital sales coverage.
In this whitepaper we outline the 5 steps required to implement digital sales coverage
Jesús Martínez Almela, Vicepresidente Mundial y miembro del Comité Ejecutivo de la International Project Management Association (IPMA), presentó la ponencia “IPMA, Certificación de Competencias” en el Ciclo Internacional de Conferencias en Management celebrado en Argentina
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12 inventory planning and control_Operations ManagementBrent Weeks
A) What is inventory?
B) Why is inventory necessary?
C) Some disadvantages of holding inventory
D) The volume decision – how much to order
E) The timing decision – when to place an order
F) Inventory analysis and control systems
Mateo Valero - Big data: de la investigación científica a la gestión empresarialFundación Ramón Areces
El 3 de julio de 2014, organizamos en la Fundación Ramón Areces una jornada con el lema 'Big Data: de la investigación científica a la gestión empresarial'. En ella estudiamos los retos y oportunidades del Big data en las ciencias sociales, en la economía y en la gestión empresarial. Entre otros ponentes, acudieron expertos de la London School of Economics, BBVA, Deloite, Universidades de Valencia y Oviedo, el Centro Nacional de Supercomputación...
Agenda escolar de diabetes. Con el fin de ser completadas y archivadas por los padres de niños con diabetes. Recomendamos que se archive en Din A5 libreta de anillas con separadores o archivador con separadores. Muy útil para facilitar la labor de los profesores en el control de la diabetes y la integración escolar. Para más información visítanos en http://estudiarcondiabetes.blogspot.com/
Diego Fernandez. Ministerio de Agricultura, Ganadería y Pesca. Durante el VII Taller: "Estudio de Potencial de Ampliación de Irrigación en Argentina", realizado en Buenos Aires, desde el 28 al 30 de abril de 2014.
Más información en http://www.fao.org/americas/eventos/vii-taller-irrigacion-argentina/es/
Improve Sales Productivity with Digital Sales CoverageMarketBridge
Customers now spend significantly more time doing on-line research, they expect to be served up content aligned to their buying process and on their time frames.
As a result, sales productivity is suffering, with an estimated 67% of sales reps not meeting their quotas, mainly due to a lack of digital sales coverage.
In this whitepaper we outline the 5 steps required to implement digital sales coverage
Jesús Martínez Almela, Vicepresidente Mundial y miembro del Comité Ejecutivo de la International Project Management Association (IPMA), presentó la ponencia “IPMA, Certificación de Competencias” en el Ciclo Internacional de Conferencias en Management celebrado en Argentina
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presentation about the PublishingPortfolio initiative. and concept from 24th Nov 2011. Hermann Buss explains how to design publishing portfolios for knowledge workers. Extensive model, canvas and workmethod for publishers, consultants, ICT developers, Media designers and investors.
A full time course project under Prof.Ravi Punekar, IITG { ex HoD / Dean } to learn & execute entire Design process meticuliously following stepwise Design Methodology to Redesign & develop Medical Equipment DENTAL LOUPE which is used by dentist & surgeons globally. The project amassed my research & experience with users, manufacturers & other product influencers that primarily helped to develop a new design for loupes.
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Getting answers without asking questions at BHBIA WorkshopInSites on Stage
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We take this opportunity to introduce you Centaur Research (Market Research Fieldwork Company) headquartered at Mumbai, India. Centaur Research is a full service marketing research consultancy passionate about helping companies to make right decisions in order to grow their brands and business making a difference to meet the objectives and the need for change.
Centaur Research specializes in qualitative and quantitative market research fieldwork. Our team of in-house recruiters, interviewers, moderators , project managers and research Analyst make us the perfect partner to handle any projects across the globe.
E-mail: info@c-research.in
www.c-research.in
At Techbox Square, in Singapore, we're not just creative web designers and developers, we're the driving force behind your brand identity. Contact us today.
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LA HUG - Video Testimonials with Chynna Morgan - June 2024Lital Barkan
Have you ever heard that user-generated content or video testimonials can take your brand to the next level? We will explore how you can effectively use video testimonials to leverage and boost your sales, content strategy, and increase your CRM data.🤯
We will dig deeper into:
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In this masterclass, presented at the Global HR Summit on 5th June 2024, Luan Wise explored the essential features of social media platforms that support talent acquisition, including LinkedIn, Facebook, Instagram, X (formerly Twitter) and TikTok.
Understanding User Needs and Satisfying ThemAggregage
https://www.productmanagementtoday.com/frs/26903918/understanding-user-needs-and-satisfying-them
We know we want to create products which our customers find to be valuable. Whether we label it as customer-centric or product-led depends on how long we've been doing product management. There are three challenges we face when doing this. The obvious challenge is figuring out what our users need; the non-obvious challenges are in creating a shared understanding of those needs and in sensing if what we're doing is meeting those needs.
In this webinar, we won't focus on the research methods for discovering user-needs. We will focus on synthesis of the needs we discover, communication and alignment tools, and how we operationalize addressing those needs.
Industry expert Scott Sehlhorst will:
• Introduce a taxonomy for user goals with real world examples
• Present the Onion Diagram, a tool for contextualizing task-level goals
• Illustrate how customer journey maps capture activity-level and task-level goals
• Demonstrate the best approach to selection and prioritization of user-goals to address
• Highlight the crucial benchmarks, observable changes, in ensuring fulfillment of customer needs
2. Agenda for GOR12 in Mannheim - 2012-03-07
1. Company Profile an Research Background
2. Research Questions and Study Design
3. Results
4. Summary and Recommendation for future research
Seite 2 | GOR12 | ipi Institute für Produkt-Markt-Forschung | www.ipi.de
4. Many competences from one source
Full-Service Market Objective product
Research in testing including
Germany, Europe and product application in
beyond physical labs
Market
Research Product Lab
Foundation Foundation
1984 as MM-Research 2 competence centers 1971 as Institut für
Employees 2 perspectives Produktforschung und
16 Market researchers: Information
Psychologists, social, 1 aim
Employees
political and economical 18 Product researchers:
scientists Engineers, physicists,
We provide solid information sources for product household scientists
managers, developers,
marketing managers and consumer organizations
Seite 4 | GOR12 | ipi Institute für Produkt-Markt-Forschung | www.ipi.de
5. Branches of Business
Personal Care
Kitchen Technology Leisure/Outdoor
products
Consumer
Electronics
Domestic engineering
Children’s
products
Seite 5 | GOR12 | ipi Institute für Produkt-Markt-Forschung | www.ipi.de
6. Focus Group or MROC – qualitative research
Seite 6 | GOR12 | ipi Institute für Produkt-Markt-Forschung | www.ipi.de
8. Research Questions
Which of the two methods is the most
effective, concerning two aspects:
1. The amount of information
…better stimulate the test persons to reveal as much
as possible information?
2. The collection of individual opinions
…better stimulate the test persons to reveal individual
opinions?
Seite 8 | GOR12 | ipi Institute für Produkt-Markt-Forschung | www.ipi.de
9. Literatur Review
1. Regarding the amount of information Lamnek (2005) found
out that online groups reveal more information because
differences between introverted and extroverted personalities
are leveled.
2. Erdogan (2001) suggests that individual opinions should
better provided in online groups as participants are not exposed
to any pressure of conformity. In focus groups people tend to
converge their opinions due to the pressure of conformity of the
attending group.
Seite 9 | GOR12 | ipi Institute für Produkt-Markt-Forschung | www.ipi.de
10. Study Design
• 4 closed MROC groups and 4 • The time for discussions in the
focus groups online groups was 2 weeks
• Every group consisted of six • Timeframes based on internal
participants and one moderator experience
• The focus groups discussions • Comparability not guaranteed
took 1 hour
Issue of discussions: The influence of the value “sustainability” on
the purchase intention of consumers
Every group discussion (online and offline) focused on a different
industry sector: clothing, cosmetics, food products and hardware
for personal hygiene
Seite 10 | Projektnummer X1234567 | Muster-Projektname | Kunde Mustermann ipi Institute für Produkt-Markt-Forschung | www.ipi.de
11. Online Focus Group or MROC?
Poynter (2010, 111): “When review online qualitative research many researchers
draw a major distinction between synchronous and asynchronous approaches.[…]
[…]
The first online qualitative technique that arrived on the scene was the introduction
of email groups, which was an asynchronous technique but only occasionally
used. The next was the development of a synchronous technique, the online focus
group. This was followed by the asynchronous bulletin board group, which in
many ways was the forerunner of the online research community (also known as
an MROC).”
Seite 11 | GOR12 | ipi Institute für Produkt-Markt-Forschung | www.ipi.de
13. Amount of Information - Analysis
MROC Focus group
Order_of_speeking
Seite 13 | GOR12 | ipi Institute für Produkt-Markt-Forschung | www.ipi.de
14. Amount of Information - Analysis
Means of the number of spoken or written
words per test person Mean for all
spoken words by
the test persons in
MROCs focus groups
the focus groups:
1087
593
782 806
717 738
667 Means for all
589 570 written words by
449 the test persons in
345 375
the online groups:
165 622
Lamnek
Most 1 Most 2 Most 3 Most 4 Most 5 Most 6
(2005)?
Seite 14 | GOR12 | ipi Institute für Produkt-Markt-Forschung | www.ipi.de
15. Amount of Information - Conclusion
The amount of information is slightly bigger in the online
groups, but in general is the outcome similar.
In the focus groups the In the online groups the
number of spoken words per written words per test person
test persons is quite equal. are very different.
Influence of the Lower influence of the
moderator, who balances moderator in an online
the discussion enviroment.
Seite 15 | GOR12 | ipi Institute für Produkt-Markt-Forschung | www.ipi.de
16. Individual Opinions - Analysis
Used method -> guided interviews -> consisted on the following four
parts:
1. Common buying behavior
2. The importance of sustainability regarding the buying behavior
3. The perceived effort of the manufacturers to incorporate
sustainability
4. The credibility of these activities
Analysis -> Evaluation of different attitudes and opinions -> to get
different pattern of behavior and thought
Second research question -> Comparison of the discoverd
diversity of pattern of behaviour and thoughts -> regarding online
or offline methods
Seite 16 | GOR12 | ipi Institute für Produkt-Markt-Forschung | www.ipi.de
17. Individual Opinions - Conclusion
• No big differences in the diversity of different pattern of behavior
and thought regarding the online or offline groups
• Mostly the same outcome regarding online and offline methods
Erdogan
(2001)?
Reason:
The discussed topic is not delicate at all.
People do not need to converge their opinions to give
socially desirable answers.
Seite 17 | Projektnummer X1234567 | Muster-Projektname | Kunde Mustermann ipi Institute für Produkt-Markt-Forschung | www.ipi.de
19. Summary - Results
No big differences between the two methods regarding the amount
of information and the evaluation of different opinions.
Disadvantages of MROC
• Online groups are more difficult
to balance by the moderator
• The general effort to moderate
- an online group is bigger than to
moderate a focus group
• The benefits of MROC did not
show to advantage in this
research project
Seite 19 | GOR12 | ipi Institute für Produkt-Markt-Forschung | www.ipi.de
20. Recommendation for future research
To benefit from MROC just work with this method on research
projects with the following characteristics:
• Research projects on delicate issues
• National or international projects
• Home Use Tests – Usage Diaries
• Explorative questions without guided
interviews
Seite 20 | GOR12 | ipi Institute für Produkt-Markt-Forschung | www.ipi.de
21. Thank you for your kind
attention!
ipi Institute für Tel. +49 711 931815-217 Project Manger
Produkt-Markt-Forschung Fax +49 711 931815-199 Dr. Martin Zuber | m.zuber@ipi.de
Neckarstraße 155
D-70190 Stuttgart
Germany