2. • Market Intelligence is the capturing of information relevant to a
companies markets.
• It is the gathering, analysis, and dissemination of information that is
relevant to the market segments your company participates, or wishes to
participate in.
3. Steps to be taken by our Sales Department to improve our Marketing Intelligence:
(1) Motivate Distributors, retailers, and other intermediaries to pass along important
intelligence.
(2) Competitive intelligence : It describes the broader discipline of researching, analyzing
and formulating data and information from the entire competitive environment of any
organization. This can be done by purchasing the competitor's products, checking the
advertising campaigns, the press media coverage, reading their published reports, etc.
Competitive intelligence must be legal and ethical.
(3) Weekly notes to be inserted into our weekly table.
