I specialize in turning around advertising agencies and campaigns. During my tenure at Lowe New York, I reinvigorated and bolstered the organization earning a notable spot on the AdAge A-List as Comeback Agency of the Year.

1. MWMARK WNEK

2. "One of the more interesting and complex of
characters in an industry that is becoming
ever more bland. Dynamic, whippet
smart...not to rock the boat."
-THE GUARDIAN INTERNATIONAL

3. ONE OF THE
WORLD’S
LEADING
CREATIVE
ADVERTISING
FIGURES
01
Mark Wnek has over 30 years of experience in
creative and strategic management. He has
held high-ranking positions in some of the
world’s most successful agencies, and has
contributed to the turnaround of a number of
organizations.

4. Wnek has acted as the Chairman and Chief Creative Officer
for Lowe North America, Creative Partner at Euro RSCG Wnek
Gosper, Board Director at Ogilvy & Mather London, and
Director of Content for the UN Global Education Program. He
was also a columnist for The Independent, a major British
national newspaper, and is an active social/digital-era
cheerleader.

5. Though he started out in news media,
Wnek quickly discovered his calling in
advertising. He showed a natural ability
for the field, rapidly rising from a trainee
copywriter with Ogilvy & Mather to the
organization’s youngest ever board
director (alongside Andrew Robertson
and Miles Young, the current Global
CEOs of BBDO and Ogilvy, respectively).

6. WNEK HELPS
ONCE-GREAT
AGENCIES
“BOUNCE BACK."
In his numerous leadership roles, Wnek has consistently demonstrated a
unique ability to shake up the status quo. He helped take Euro RSCG
London from being the only ad agency with a zero star rating in the history
of Campaign magazine to becoming the publication's runner up for Agency
of the Year. During Wnek's tenure, Euro RSCG London was named the 12th
coolest company to work for by British newspaper The Guardian, newspaper
and winner of the UK’s New Business League.
04

7. THE
COMEBACK
OF THE YEAR
When Wnek joined Lowe North America as creative director in 2005, the
once-leading organization was known as something of an industry joke. With
tireless effort and innovation, Wnek helped make the agency leaner through
a major restructuring of management, the addition of channel-planning
tools and incorporating award-winning digital talent. The result: In 2010,
Lowe was named ‘Comeback Agency of the Year’ by Advertising Age.
05

8. In addition to turnarounds, Mark Wnek’s copywriting work has
been widely recognized - in both the United States and the UK.
At the start of his career, he won the biggest pitch of the
decade in the United Kingdom for Guinness, a highly
competitive account that was sought after by every single
British agency. Also during his time, Wnek was awarded a
Cannes TV Grand Prix for his seminal blues-singer Heineken ad.

9. While spearheading creative
campaigns at Euro RSCG Wnek
Gosper (now known as Havas
Worldwide), Wnek created the most-
viewed TV spot on YouTube for
Microsoft MSN, with over 213,000,000
views and counting.

10. MARK WNEK:
‘CREATIVE
CRISIS
CONSULTANT’
08
Currently, Mark Wnek provides guidance to
some of the industry's most prominent entities.
Working as a ‘creative crisis consultant’, Wnek
skillfully advises ad agencies and brands on
various urgent, high-level creative/strategic
issues.

11. Wnek is the author of How Ideas
Happen set to be released in
2017.

12. MWLEARN MORE ABOUT MARK WNEK AT
WNEK.CO