The document outlines the process flow chart for an ATL marcom campaign. It involves briefing the advertising agency and media agency, developing a creative campaign and media plan, obtaining approvals from management, raising procurement needs, negotiating quotes, releasing purchase orders in parallel, obtaining final approvals for the TVC, and submitting a post-campaign report.

1. Marcom ATL Campaign
Process Flow Chart
Okayed byATL ATL MARCOM ATL PROCESS
Peshwa Acharya

2. confidential2
BriefProduct
Brief
ATL
Lead
Advertising
Agency
Media
Agency
Business Team Marcom
MEC / OMD
Grey
Creative Campaign
Media Plan
Creative / Media
Plan Approval
WMB / Mgt
Approval
Raise
PR
Procurement
Need
Validation
A1 – A5
Parallel
Parallel
Approval
TVC / Shoot
Production
Approval
Procurement
Negotiation
PO Release
Quotes
Parallel
PO Release
Present
TVC
Approval
Approval
Send material
for release
(Tapes / a/w) Submit MIS
Report
Post Campaign