Ambassador Microfinance Bank (AMB LLC) plans to provide microloans and mortgage services in Asaba, Delta State, Nigeria. The business will be structured as an LLC to avoid double taxation. AMB LLC will offer loans to small businesses and individuals for equipment, vehicles, real estate, and more. The owners have over 25 years of experience in microfinance. A SWOT analysis identified strengths in experience and vision, weaknesses in being a new business, opportunities in market demand, and threats from regulations, competition or economic downturns. The business aims to become a leading microfinance bank through professional and trusted services.

1. proceedtothe businessplanningsection.
Why Start a Microfinance Bank?
Microfinance banksare small banksthat offerloans,savingsandinsurance toentrepreneursandsmall
businessownerswhocan’taccesstraditional sourcesof capital,like banksor investors.The main
objective of microfinance banksistoprovide people withmoneytoinvestinthemselvesortheir
business.
Microfinance banksare differentfromcommercial banks.Forinstance,fundingtocommercial banks
usuallytake place through publicoffers(stockmarkets) inthe formof equity,while Microfinance banks
usuallyreceivetheirfundingfromindividuals/privateequityholdersinthe formof debt.
Alsomostof the servicescommercial banksofferare bankdoorservices,whichmeanthe customers’
needtogo to the banks to avail themselvessuchfinancial services.Butmostof the servicesprovidedby
Microfinance banksare door stepservices,whichmeansthe staff of the banksdelivertheirfinancial
servicesatclient’sdoorstep.
Startinga microfinance bankinmodernAmericawon’tbe aneasytask,but nothingtheysaycan stop
the successof a determinedmind.Below isawell draftedbusinessplanif youwanttostart
Microfinance bankinthe Nigeria.
A Sample Microfinance BankBusinessPlanTemplate
IndustryOverview
Microfinance banksprovide microloanstoindividualsandsmall businesses.These individualsandsmall
businessestendtogofor loansto be able to payfor the purchase of real estate andothertransactions.
Thisdemandinturn makesthe microfinance bankbusinessarecession-proof business.
Accordingto industryreports,the stagesof growthanddevelopmentof amicrofinance industryare
usuallyclassifiedintofoursegments,forease of analysis.Theseare the pioneerstage,the breakout
stage,the consolidationstage andthe maturitystage.The requirementsforthe survival of anindustryat

2. each of the differentstagesof developmentmaydiffersignificantly.Andsoare the nutrientsand
corrective actionincase of challenges.
Reporthas itthat the Nigerianmicrofinanceindustrystartedofficiallyin2005 (the International Yearof
Microcreditas declaredbythe UnitedNations) withthe release bythe Central Bank,of the Microfinance
PolicyFrameworkforNigeria.Notethatthe practice of microfinance oritsprecursor,microcredit,has
beeninNigeriafora muchlongertime.
It manifestedinthe activitiesof moneylenders,regulatedunderthe MoneylendersAct,andother
differentformsof rural or informal creditmarketoperations.We believethatthe highendof it existed
inthe formof Non-governmental Organizations(NGOs),governedbycooperative rulesandregulations.
Industrypioneersweremotivatedbythe needtohelpincanalizingfinancialresources, basicallyinthe
formof microcredit,tomicro-enterprisesthatconstitute over90 percent of Nigerianbusinessentities.
It isbelievedthat70% of over 170 millionNigerianslivebelowthe povertyline.Evidentlytherefore,
there wasa lotto do inthe area of the fightagainstpoverty,andmicrofinance wasafitting
instrumentality.
Microfinance BankBusinessPlan –Executive Summary
AmbassadorMicrofinance Bank,LLC(AMB LLC) isa new microfinance bankinAsaba,DeltaState,that
will provide microlendingandmortgage loanservicestosmall businesses,real estateprofessionals,
buildersandindividualhome buyers.
AMB LLC has accessto a full range of microfinancesandwe offerthe rightloans–withthe bestrates,
termsand costs–tomeetour client’sbasicneeds.We hope tobringhigh-qualitymicrolendingand
mortgage loanservicestoresidential andbusinesscustomersscatteredall overAsaba.Ourplanat AMB
LLC is to create a familylike platformatourbank,where customerscanfeel comfortabletoanalyze the
servicestheywant.
We alsoplanto create a unique workenvironmentthatischallenging,rewarding,innovative,and
respectful of ourcustomersandemployee’sneeds.Asabaisa citystrategicallylocatedonahill atthe
westernedge of the NigerRiver,overlookingitssistercity,Onitsha,acrossthe NigerBridge.This
beautiful cityisthe capital of DeltaState Nigeria.A fastdevelopingurbanarea,Asabahas a population
of 149,603 as at the 2006 census,anda metropolitanpopulationof overhalf amillionpeople.

3. Thiscity wasestablishedduringthe time of the Royal NigerCompany(now UACN) andiscurrently
relishingthe statusof beingthe administrative capital of Deltastate,butdue tothe fact that Aniocha-
Oshimili people maintainthe identityof beingIgbo,alotof Igbofrom the eastof the Nigerriverinvestin
Deltastate and preciselyatAsabathusimprovingthe economicfortunesof Asabaareaand Deltastate
ingeneral.
The DeltaState governmentalsocontributesto the economicdevelopmentof thiscitybyensuringan
economicplatformwhere smallbusinessescanthrive.Alsothe constructionof amultipurpose damat
Ubu Rivercouldbe useful ingeneratingelectricity.
AMB LLC iscreatedas an L.L.C. inorder to avoid double taxationfoundwithacorporationyetrealizing
the benefitsof personal liabilityavoidance.We willbe occupyingastandardoffice facilityinthe business
districtof the city, givingusthe suitable traffictoattract customers.
We have putplansin place toensure we mouldAMB LLC intothe verybestin the niche we have chosen.
We at AMB LLC have alsoidentifiedseveral milestoneswhichwillactas ambitiousyetachievablegoals
for the business.
By establishingthe goals,the needtoreachthemwill developanimplicitincentive forall membersto
workhard to achieve the milestones.AMBLLC iscapitalizedbytwoprincipal investors,MrInnocent
Udensi andMrs Martha Asika.Bothare well renownedinthe microlendingindustrywithacombined
experience of over25 yearsinthe industry.
Our Productsand Services
We at AMB LLC planto offerunique serviceswithinthe confinesof the microlendingandmortgage loan
services.We have analysedourindustryandhave settledforserviceswe canofferourclients
effectively.We have alsoemployedasolidworkforce withthe specifictalentstohelpusofferthese
services.We plantodo everythingwithinthe proximityof the law toreach our businessgoals.Our
businessofferingare listedbelow;
Provide loanstosmall businesses
Providingequipmentloans
Providingvehicle loans
Offerresidential mortgages
Providingmortgage financingonline

4. Providinghome equityloansonline
Providinganonline mortgage marketplace
Offercommercial andindustrial mortgages
Providinghome equityloans
Offerresidential mortgagesloansonline
Providingotherrelatedloancummortgage consultingandadvisoryservices
Our VisionStatement
Our visionatAmbassadorMicrofinance Bankisto buildareliable partnershipwith individuals,small
businessesandcorporate clientsinAsabaDeltaState.We planto provide betterservicesandbe
regardedbetterinall of DeltaState.
Our MissionStatement
Our missionatAmbassadorMicrofinance Bankistoprovide professional,reliableandtrustedmicroloan
servicesthatwill helpindividuals,small businesses,corporate organization,andnon-profitorganizations
to reach theirdesiredgoals.We plantobuildabusinessthatwill becomeone of the leading
microfinance banksinall of DeltaState.
Our BusinessStructure
We at AMB LLC understandthatmicrofinance banksoperate inthe same wayotherbanksand micro
lendingservicesfirmsdo.These financialserviceinstitutionsgetpeople toinvestwiththemandpay
theminterest,while lendingoutthatmoneytopeople whoaskforloansand charge interestonthose
loans.
We have done ourresearchand have decidedtoimproviseoradopta businessprocessandstructure
that will guarantee usgoodreturnoninvestment(ROI),efficiencyandflexibility.We have explicitly
listedthe portfolioswe plantofill andworkwithatAMB LLC.
We believe thatthese portfolioswillbe filledwithwell experiencedandlearnedindividuals,who
understandandare ready to alignwithourcompany’svisions.We alsohope tohire people thatare
qualified,hardworking,andcreative,resultdriven,customercentricandare readyto workto helpus
builda prosperousbusinessthatwill benefitall ourstake holders(the owners,workforce,and
customers).

5. Chief ExecutiveOfficer
Businessconsultant
Human Resource andAdminManager
SalesandMarketingdirector
Companyaccountant
Loan officers
Debtcollectors
Receptionist
Cleaner
Guards
RolesandResponsibilities
Chief ExecutiveOfficer
The Chief Executive Officerwill be taskedwithprovidingworkdirectionforthe business
He will be taskedwithbuilding,communicating,andimplementingthe vision,mission,anddirectionof
AMB LLC – whichalsoincludesleadingthe achievementandimplementationof all strategies.
The Chief Executive Officerisalsotaskedwithfixingpricesandsigningbusinessdealsforthe business
He isalsoin charge of employment
He alsopaysworkerssalary
He signschecksanddocumentsforand on behalf of the agency
The Chief Executive Officeralsoevaluatesthe successof the organization
BusinessConsultant
Will be taskedwithprovidingresidential microloans
In charge of providingcommercial andindustrial microloans
Will be obligatedtoprovide home equityloans
Alsoprovides equipmentloans
Chargedwithprovidingvehicleloans

6. Providingresidential mortgagesloansonline
Is alsotaskedwithfixingmicroandmortgage financingonline
The businessconsultantisalsochargedwithfixinghome equityloansonline
Providesanonline microandmortgage marketplace forthe company
Alsoincharge of providingmortgage relatedloancumlendingconsultancy
Human Resource andAdminManager
Overseesthe runningof HRand administrative tasksforAMBLLC
TaskedwithMonitoringoffice suppliesbycheckingstocks;placingandexpeditingorders;evaluating
newproducts.
Makes sure of the operationof equipmentbycompletingpreventive maintenancerequirements;calling
for repairs.
Taskedwithstatingjobpositionsforrecruitmentandmanaging interviewingprocess
In charge of organizinginductionfornew teammembers
Taskedwithorganizingtrainings,evaluationandassessmentof employees
In charge of arrangingtravel,meetingsandappointments
Taskedwithoverseeingthe smoothrunningof the dailyoffice activities.
SalesandMarketingdirector
In charge of organizingexternalresearchandcoordinatingall the internal sourcesof informationto
retainthe organizations’bestcustomersandattract new ones
Expectedtounderstand,prioritizes, andreachesouttonew partners,andbusinessopportunitiesetal
The salesand marketingdirectorisalsochargedwithcreating,executingandevaluatingnew plansfor
expandingsales
Keepsall customercontactand information
Representsthe companyinstrategicmeetings
Aidto increase salesandgrowthforthe business
Companyaccountant
The company accountantisin charge of preparingfinancial reports,budgets,andfinancial statement

7. Alsoprovidesthe managementswithfinancialanalyses,developmentbudgets,andaccountingreports
The company accountantisalso taskedwiththe company’sfinancialforecastingandrisksanalysis.
Shouldbe able tounderstandandtake care of the firm’scashmanagement,general ledgeraccounting,
and financial reporting
Taskedwithdevelopingandmanagingfinancial systemsandpolicies
The company secretaryisalsoresponsible of administeringpayrolls
Ensuresthat AMB LLC complieswithtaxationlegislation
Alsotake care of all financial transactionsforAMB LLC
Is the internal auditorforthe organization
Loan Officer
Communicatingtocustomerswhytheirloanwaseitherapprovedordeniedandprovidingevidenceto
back up those determinations.
Keepingloandocumentsandconversationsprivate inordertomaintaincustomer confidence.
Stayingup-to-date withanychangesinthe industrybyfurtheringyourknowledge of the business
througheducational opportunities,participatinginbusiness-relatedseminars,andprofessional
networking.
Respondingpromptlytophone callsand emailsfromcustomersabouttheirloanorloanapplication
process.
Meetingwithindividualsandbusinessesinordertoaccuratelyanalyze theircredit,financial statusand
any propertytheyhave.
Beingable tohandle anycustomercomplaintsandquestionsaboutthe loanprocessandhavingthe
abilitytofix anylingeringissuesrelatedtotheirparticularloan.
Advisingcustomersandhelpingthemaccrue the variouscopiesof individual andbusiness-related
financial documents,credithistoriesandwhicheverotherfinancial documentsare requiredinorderto
fulfillthe loanrequirements.
Providingloanapplicantswiththe varioustypesof creditoptionsavailable andthe termsrelatedto
those options.
Explainingtopotentialcustomersthe viabilityof certainloansinrelationtoanindividualsorbusinesses
financial standing.
Denyingorapprovingloansbasedonthe specificfinanciallimitsof the individualorbusinessandbeing
able to offeralternativeswhennecessary.
Beingable toadequatelyresolve anysnagsinthe mortgage applicationprocess.

8. Submittinganyandall paperworkrelatedtothe loanto creditanalystsinorderto make sure that loan
applicantscanget theirdocumentsverifiedandthereforerecommendedtowardsthe righttype of loan
for them.
Figuringoutthe differentpaymentschedulingoptionsavailable tocustomers,aswell ashelpingto
reviewandupdate anyloanor creditfiles.
Operatingwithclassandadheringtoall laws,regulations,andcompliance guidelines.
DebtCollector
Keeptrack of assignedaccountstoidentifyoutstandingdebts
Plancourse of actionto recoveroutstandingpayments
Locate andcontact debtorsto inquire of theirpaymentstatus
Negotiate payoff deadlinesorpaymentplans
Handle questionsorcomplaints
Investigate andresolve discrepancies
Create trust relationshipswithdebtorswhenpossible toavoidfuture issues
Alertsuperiorsof debtorsunwillingorunable topaywhennecessary
Complywithrequirementswhenlegalactionisunavoidable
Receptionist
The receptionistisexpectedtowelcomeclientsbygreetingtheminpersonoronthe telephone;
answeringordirectinginquiries.
Is taskedwithprovidingall clientswithapersonalizedcustomerservice experience of the highestlevel
Is expectedtouse every opportunitytobuildclient’sinterestinthe company’sproductsandservices
Be aware of any newinformationonthe company’sproducts,promotional campaignsetc.toensure
accurate and helpful informationissuppliedtoclients
The receptionistwill also receive parcels/documentsforthe company
It’staggedwithdistributingmailsinthe organization
Handlesanyotherdutiesasassignedbythe Adminmanager
Cleaners

9. In charge of the cleaningthe floorsof AMB LLC facility
Keepnote andmake sure the toiletriesandsuppliesdon’trunoutof stock
Ensuresthat boththe interiorandexteriorof the firmare alwaysclean
Handlesanyotherdutyas assignedbythe restaurantmanager.
Securityguard
The securityguard isincharge of protectingthe firmand it’senvirons
Alsocontrolstrafficandorganize parking
Shouldalsopatrol aroundthe buildingona 24 hoursbasis
It’sexpectedtogive securityreportsweekly
Microfinance BankBusinessPlan –SWOT Analysis
Our planas a microfinance bankisto establishwell–structuredmicroloanservicesthatwillbe of good
helptoour clients.Thatiswhy we contactedan experiencedconsultancyfirm,afirmknownforits
precise wayof doingbusinessandalsorenownedforofferingthe best.We employedthe servicesof
Jeffersonconsultstohelpusconducta SWOT Analysisinourdesignatedbusinesslocation.Below isa
summaryfromthe resultof the SWOT analysisthatwasconductedforAMB LLC;
Strength
Accordingto our SWOT analysis,ourstrengthatAMB LLC restson the capacity,visionandexperience of
our team.We can boastof havinga teamthat ispreparedto offerourclientsthe verybest;ateam that
iswell placed,professional andreadytopayattentiontodetailsandto maximize financialprofitsforthe
business.
Weakness
Accordingto our SWOT analysisconductedbyJeffersonConsults,ourweaknessatAMB LLC will be the
time itwill take usto breakintothe marketandgain acceptance since we are justa new microfinance
bank.But we have designedamarketingplanthatwill take usthroughthat stage as quicklyaspossible.
Opportunities
We at AMB LLC understandthe enormousopportunitiesinthe lendingindustry,especiallyjudgingby
the numberof people,businessstartupsandcorporate organizationswhoare all inneedof microloans
to helpthemreachtheirindividual goalsandvision.AMBLLC beinga standardand well positioned

10. Microfinance bankiswell preparedtooffermicroloanandmortgage loanservicestosee tothe needsof
thisgrowingtargetaudience.
Threat
JeffersonConsultsinthe SWOTanalysisconductedforAMBLLC notedthat our threatin thisbusiness
will include unfavourablegovernmentpolicies,the introductionof acompetitorwithinourlocationof
operationandglobal economicdownturn whichusuallyaffectspurchasing/spendingpower.
Theywentfurthertoadvise usat AMB LLC to be aware of huge lossesinthree situations:due tosharp,
sustainedincreasesininterestrates,accountingcontrol fraud,orthe collapse of hyper-inflated
residentialreal estate bubbles.Thatiswhyto mitigate these threats,we have introducedthe use of
creditscoringsoftware andwe have createdcounterplansforeach possible threat.
Microfinance BankBusinessPlan –MARKET ANALYSIS
Market Trend
We at AMB LLC understandthatthe formal introductionof anational policyonmicrofinance would
change a lotof thingsinthe industry.Itwill legitimizethe illegaloperators;andencourage the inflowof
capital fundsto the sector.That iswhy some of the pioneerinstitutionsinthe industryhave transferred
theiralreadypublicpositive attributestobecome industryleaders.
LAPOmicrofinance isstill the numberone playerinthisfieldcreatingwealthandblazingthe trail.We at
AMB LLC believe that policyobjectiveatthe pioneerstage of the industryshouldcentre onthe
promotionof stabilityandconfidence.Regulationshouldbe strictandtransparentor at leastevoke the
image of transparency,while interventionisswift,all inabidto winpopularconfidence of stakeholders.
Expertsinthe industryexpectahuge expansioninthe numberof participants.Thisisstrategicallydriven
by the level of successachievedbythe pioneers.Beingamonopolisticallycompetitive market,the fairly
easilyachievable conditionsforentry(licensing) enable profit-seekerstocome andcompete forthe
presumedprofitavailableinthe sector.
Accordingto statistics,Nigerianowhasoverone thousandmicrofinance banksandseveral providers
organisedasNGOs.This isa clear indicatorthatthe industryinNigeriaisattractive toinvestorswhoare
willinglystakingtheircapital.
Our Target Market

11. Our firstaimat AMB LLC is to serve small tomediumsizedbusiness,fromnew venturestootherbigger
businessesand individualclients.We plantobe decisive inall stepsandapproachourmarket one step
at a time.We at AMB LLC planto offerthe bestpossiblemicroloanservices,hence we’vemade sure all
our employeesare well trainedandequippedtoserve adiverse range of clientele base.
Our targetaudience atAMB LLC will cutacross businessesof differentsizesandindividuals.Outlined
belowisthe listof businessesandorganizationsthatwe have categoricallydesignedourproductsand
servicesfor;
Small businesses
Individualsandinterestedhome owners
Real Estate companiesandinvestors
Non-governmental organizations
House of worshipsandotherreligiousorganizations
Educational institutions
Corporate companies
Our Competitive Advantage
We at AMB LLC understandthatthe level of competitioninthe microfinance bankingindustrydoesnot
inany way dependonthe locationof the businesssincemostmicrofinance banksandothermicroloan
businessescanoperate online andfromanypartof the worldand still effectivelycompeteinthe
industry.
We have made plansto ensure we penetratethe marketandofferourcustomerswhattheyreallywant
– easyaccessto microloans;therebydeletingthe hardandlongprocessneededtoobtainloansfromthe
bankand otherfinancial institutions.Anotheradvantage we have inthisindustryisthe qualityand
experience of ourworkforce.The owners,downtoeveryemployeeatAMB LLC, are all well trainedto
functionwell inthe microfinance industry.
We have also,throughthe helpof JeffersonConsult,establishedacomfortable businessenvironment
for our employeesbyofferingworkbonusandloyaltybonuswhichwillbe calculatedwithmore orless
10 yearsduration.Thiswe believewillpushouremployeestogive theirall and stayloyal to the business
and alsohelpbuildaclassiccompetitivemicrofinance bank.

12. SalesandMarketingstrategy
Our marketingeffortatAMB LLC will focusonour abilitytoempowerpeople tomake asubstantial
difference intheirworldwhile getting agreatreturnon theirmoney.We planto make use of magazine
advertisementsandcommunitybasedmarketing(networking,sponsorshipandparticipationin
seminars) togrowour businessvisibility.We plantomake ouradvertisementssteadysothatpeople will
become aware of the investmentoptionswe offeratour bank.We will participate innumerouson-topic
eventsandseminarsthatwill displayAMBLLC as expertsaswell asgive usa podiumtodescribe our
differentservices.We hope tomake use of the listedstrategiestobuildourbusiness;
We planto introduce AMBLLC bysendingintroductoryletterswithourbusinessbrochure toindividuals,
households,corporate organizations,schools,playersinthe real estate sectoretc
We alsoplanto advertise AMBLLC in importantfinancial andbusinessrelatedmagazines,newspapers,
TV and radiostations
We alsoplanto attendimportantinternational andlocal real estate ,finance andbusinessexpos,
seminars,andbusinessfairsetal
We alsohope to create differentpackagesfordifferentcategoryof clients(individuals,startupsand
establishedcorporate organizations)inordertoworkwiththeirbudgets
We alsoplanto make use the internettopromote ourbusiness
We hope toencourage wordof mouthmarketingfromloyal andsatisfiedclients
Microfinance BankBusinessPlan –PublicityandAdvertisingStrategy
In orderto achieve ourpublicityandawarenessgoals,we atAMB LLC have contactedthe servicesof
StellaMarisAdvertisingExperts,arenownedventure inbusinessdevelopmentandpublicity,tohelpus
create publicityandadvertisingstrategiesthatwill helpusatAMB LLC to attract and keepourtarget
audience interested.Listedbelowisthe summaryof capable strategiessuggestedbyStellaMaris
AdvertisingExpertsforAMBLLC;
Place advertsonboth print(communitybasednewspapersandmagazines)andelectronicmedia
platforms;we will alsoadvertise AMBLLC onfinancial magazines,real estate andotherrelevant
financial programsonradioand TV
Sponsorrelevantcommunitybasedevents
Leverage variousonlineplatformstopromote the business.Thiswillmake iteasierforpeopletoenter
our website withjustaclickof the mouse.We will take advantage of the internetandsocial media
platformssuch as; Instagram,Facebook,twitter,YouTube,Google +etal to promote ourbrand
Place our billboardsinstrategiclocationsall aroundAsaba – DeltaState.
Share and distribute ourfliersandhandbillsintargetareasall aroundAsaba

13. Ensure that all our workerswearour brandedshirtsandall our official vehiclesare brandedwithour
company’slogo.
Sourcesof Income
AMB LLC wasestablishedtoserve aspecificneedinthe industryandtoalsogenerate substantial
revenue.Althoughourgoal atAMB LLC is customersatisfactioninthe microloanbusiness,butasa
business,we wanttomake profitsandgrow our enterprise.We plantogenerate income byofferingthe
followingmicroloanservicestoindividuals,real estate companies,NGOsandcorporate organization.
We planto maximize profitsbyofferingthe followingservices;
Provide loanstosmall businesses
Provide equipmentloans
Provide vehicle loans
Offerresidential mortgages
Provide mortgage financingonline
Provide home equityloansonline
Provide an online mortgage marketplace
Offercommercial andindustrial mortgages
Provide home equityloans
Offerresidential mortgagesloansonline
Provide otherrelatedloancummortgage consultingandadvisoryservices
SalesForecast
Our salesforecastatAMB LLC was conductedina conservative fashiontoavoidanyinflated
expectationsthatmightnotbe obtainable.We acknowledge thatthe firstfew monthsof businesswill
be slow.AMB LLC has projectedsteady,incrementalgrowthinsales.
Thiscan be explainedasafunctionof the increasedproficiencyintermsof salesforAMB LLC servicesas
well asthe growingawarenessof AMBLLC by the targetcustomers.Reviewedbelow isadetailedsales
forecastforAMB LLC, whichwe believeandhope we will surpasswithhardworkandperseverance.This
salesforecastisalsobasedon the locationof our businessandthe innovative businesswe will be
offeringtoourclients.

14. FirstFiscal Year: N1, 650,000
SecondFiscal Year:N2, 590,000
ThirdFiscal Year: N4, 328,000
Our PricingStrategy
It’sveryimportantto state that the microfinance industryismovedbythe increase indemandand
availabilityof real estate /properties.Thatiswhythere can neverbe a price model thatwill be suitable
for the general lendingindustry.Indeedthe pricesforpropertiesandhumanneedsfluctuate ona
regularbasis.
We at AMB LLC alsounderstandthatmostlendingfirmsrelyoncommissionssince theyserve as
middlemenbetweenthose seekingformicroloansandthe secondaryfinanciers.Butwe hope to
establishamore directapproachby offeringthose loansourselveswhichcanbe verypossible due tothe
large incentivesourfoundersare willingtoinject.
Our planisto keepthe pricesof our servicesandcommissionsbelow the averagemarketrate forour
clientsforthe maintime.We alsohope to provide themwithloanscoupledwithlow interestratesthat
will bringthemclosertothe bank,and we hope to move ourpricesa little higherwhenwe have
achievedasubstantial corporate identityinthe microfinance business.
PaymentOptions
We at AMB LLC have concludedplanstoprovide awide varietyof paymentoptionsforourclients.We
understandthe needandthe diverse countenancesof people,andwe plantoprovide asuitable
platformthatwill suitall equally.We have chosenawell renownedbankinthe Nigeriatohelpmake
paymenteasierforourclients.
We have chosenandopenedacorporate current account withCapital one financial Corporation.Our
bankaccount numberswill be made available inwebsite andpromotional materialstoclientswhomay
wantto make cash depositandit will alsobe giventoclientsonrequest.Listedbelow are the payment
optionsthatwe will make availabletoAMB LLC.
Paymentthroughbanktransfer
Paymentthroughonline banktransfer
Paymentwithcheck

15. Paymentwithbankdraft
Cash paymenttodebtcollectors
Microfinance BankBusinessPlan –Financial ProjectionsandCosting
The needforfundscan’t be overlookedinthe type of serviceswe plantoofferat AMB LLC. We
understandthatwe needfundstoput togetheracompetitive business,especiallyinNigeria.We need
fundsto geta phone system,workstationcomputers,backendserver,DSLInternetconnection,and
laserprinter.
Fundsare neededtogetoffice furniture,meetingroomandwaitingroomfurniture;tosettle monthly
service charge forKDB software,purchase aFax machine,copier,lighting,andassortedofficesupplies.
We have analyzedourneedsandwe plantospendour startupfundsjudiciously. Outlinedbelow isa
detailedfinancial projectionandcostingforstartingAMB LLC;
Price of incorporatingthe Businessinthe Nigeriaof America –N15,000.
Our budgetforbasicinsurance policycovers,permitsandbusinesslicense –N200,000
Acquiringasuitable Office facilityopposite the cityhall atAsabaDeltaState (Re – Constructionof the
facilityinclusive) –N175,000
The budgetenvisagedforcapitalization(workingcapital) –N20 million
Budgetforsettlingotherlegal processes(acquiringbusinesslicense andall cityduesetal) – N20,500
Equippingthe office withsuitable andstandardequipment(computers,software applications,printers,
fax machines,furniture,telephones,filingcabins,safetygadgetsandelectronicsetal) – N110,000
Purchasingof the requiredsoftware applications(CRMsoftware,AccountingandBookkeepingsoftware
and Payroll software etal) –N10,500
LaunchingAMB LLC official Website –N16,000
Our expenditure forpayingatleastthree employeesfor3monthsplusutilitybills–N120, 000
OtherAdditional Expenditure(Businesscards,Signage,AdvertsandPromotionsetal) –N40,000
Miscellaneous:N80,000
Withthe above detailedcostanalysis,we needN5mandN20 millionworkingcapital tosuccessfullyset
up AMB LLC.
Note-:Thiscostis ratheron the low-endaswe didn’tfactorinthe cost of obtainingCBN license fora
Microfinance bank,whichcaneitherbe N20millionorN100millionorN1billion;dependingonthe size
and operational styleof yourMicrofinance bank.

16. GeneratingStartupCapital forAMB LLC
AMB LLC isa licensedandregisteredMicrofinance bankwhichiscapitalizedbytwoprincipal investors,
Mr InnocentUdensi andMr Martha Asika.Ourfoundersplantobecome the veryfirstfinanciersof the
business,althoughwe have plansof acceptingpartnersata veryripe and mature stage inthe business.
Due to lessconstraintinfinancingAMBMortgages,we have outlinedthe few wayswe canacknowledge
fundingandstartupcapital.These waysmayinclude;
Generate partof the startup capital fromthe two principal investors
Acceptsoftloansfrom familymembersandfriends
AgreeingtoAngel investors
Applyforbusinessloanfromthe bank(if needbe)
Note:AMB LLC has beenable togenerate anenormousN5 millionfromits twoprincipal investors,who
alignedandindividuallydishedoutN2,500,000 each. We have also alignedwithanangel investorto
injectN20 millionintoAMBLLC,withthe hope of makingprofitsandestablishingasolidbusiness.
MICROFINANCEBANKBUSINESS GROWTH: SustainabilityandExpansionStrategy
It isthe goal of everybusinessventure togrow andremainconsistentinmakingprofitsandacquiring
customers.The baseline of everybusinessliesinthe numberof loyal customersintheirclientele base
and the competence of theiremployees,investmentproceduresandthe businessstructure they
choose.We at AMB LLC understandourmarketand we have establishedplansthatwill carryusthusfar.
We believe withouruniquebusinessstructure andcompetent handswill be able tohelpusmake the
rightdecisionsandstartmakingprofitsfromour fortsyearin business.We alsounderstandthatone of
the strategiesof gainingapproval andwinningcustomersoveristoofferinnovative servicestoour
customers at a more affordable rate thanwhatis obtainable inthe industry.
We have alsomade sure that we establishedthe rightplatform, structuresandprocesses.We planto
make sure all our employeesare well cateredforandpresentedwithanenvironmentthat will help
themstay innovativeandcurrent.AMB LLC will be runand managedlike afamilywithexcellentvalues
and ethics.We have alsoput togetheraprofit-sharingarrangementwhichwill enableourmanagement
staff enjoythe fruitof theirlabour.

17. Thisarrangementwill be decideduponduringaconsiderabledurationof 5yearsand upondecisionof
the board of the organization.Withthese andmanymore attractive employeesfocusedincentives,we
hope to hire andretainemployeesthatare the bestinany fieldtheyare hiredfor.
CheckList/Milestone
BusinessName AvailabilityCheck:Completed
BusinessIncorporation:Completed
Openingof Corporate BankAccounts:Completed
OpeningOnlinePaymentPlatforms:Completed
ApplicationandObtainingTax Payer’sID:InProgress
Applicationforbusinesslicenseandpermit:Completed
Purchase of Insurance forthe Business:Completed
ConductingFeasibilityStudies:Completed
Leasing,renovatingandequippingourfacility:Completed
Generatingpartof the startupcapital from the founder:Completed
ApplicationsforLoanfromour Bankers:InProgress
Writingof BusinessPlan:Completed
Draftingof Employee’sHandbook:Completed
Draftingof Contract Documents:InProgress
Designof The Company’sLogo:Completed
Printingof Promotional Materials:Completed
Recruitmentof employees:InProgress
Purchase of the Neededsoftware applications,furniture,office equipment,electronicappliancesand
facilityfacelift:Inprogress
CreatingOfficial Website forthe Company:InProgress
CreatingAwarenessforthe business(BusinessPR):InProgress
Healthand SafetyandFire SafetyArrangement:InProgress
Establishingbusinessrelationshipwithbanks,financial lendinginstitutions,vendorsandkeyplayersin
the industry:In Progress