HEPA Europe conference 2019

1. Marc Harris BSc, MRes,
Research and Evidence Lead
Intelligent Health
Facilitators and barriers to
engagement with a
technology-enabled
community wide physical
activity intervention

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Turn a community into a game

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Anticipation, Action and Sustain

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Level of Engagement
1Million+
Participants
East Sussex 44,775
Belfast 36,326
Hounslow: 29,702
Annan/Stranraer 38% of population
59% Female
20-30% Inactive

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Harnessing Gameplay Data

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Methodology
• Data recorded from ‘Beat Boxes’
• A self-report questionnaire
(pre/post/6months)
• Qualitative feedback (post/6months)
• Physical activity Return on investment
Deprivation

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Beat the Street in 2018/19
● 8 Interventions delivered across the UK using identical measures
N = 4,086 Post-game
75%
13%
12%
65%
13%
22%
0% 20% 40% 60% 80%
Active (150+mins)
Fairly
Inactive
Before Post-game
77%
12%
11%
70%
11%
18%
0% 20% 40% 60% 80% 100%
Active
Fairly Active
Inactive
Before Six Months
N= 698 Six Months

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Longer-term Behaviour Change
Source: Harris, M. A. (2019). Maintenance of behaviour change following a community-wide
gamification based physical activity intervention. Preventive Medicine Reports
N=1567; P < 0.0001 N=722; P < 0.0001

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Gamification: Motivations and Barriers
Source: Harris, M. A. (2019). Motivations and barriers to engagement with a technology-
enabled community wide physical activity intervention . [In Review].
Social
Influence
Accessibility
Game
Reinvention
Collective
Extrinsic
Reward
Habitual
Behaviour
Change
Exploration
Barriers
To
Engagement

10. © 2019 Intelligent Health
Building Active
Communities
Marc.harris@intelligenthealth.co.uk