Manoj Nair Sdmc
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1. The document analyzes cross-border consumer value dimensions through a comparative study across multiple contexts. 2. It reviews various perspectives on consumer value dimensions and identifies a knowledge gap around applying value dimensions in services contexts and across borders. 3. The research aims to operationalize eight consumer value dimensions, examine their influence on satisfaction, and test the relationships between dimensions with surveys across London, Mumbai, and Beijing involving mobile phone users aged 15-35.
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Final ExamRSCH 300 – September – December 2014 Name Instr.docx
Final Exam
RSCH 300 –
September – December 2014
Name:
Instructions:
There are seven questions in the exam. Five questions are worth 5 points and two questions are worth 2.5 points.
Read each question and follow the guidelines.
Submit your exam using the Turnitin link. Deadline is: 9 am on December 11 (Thursday).
Attend class at 9 am on Thursday and hand in a hard copy of your Exam.
Question 1, 2 & 3 refer to the article
LeBlanc, G & Nguyen, N (1999). Listening to the customer’s voice: examining perceived service value among business college students, The International Journal of Educational Management, 13(4), 187-198.
Q1: (5 points) What methodologies are used in the study published by LeBlanc and Nguyen (1999)? (5 points)
List them. Identify the procedure that was followed for sample selection as well as the sample size. Do not copy-paste the answer from the article, summarize it and present it in your own words. There is no word limit for this answer but 80 to 100 words should be enough.
Q2. (2.5 points) Considering the types of literature review discussed in class: What type of Literature Review is used in the project by LeBlanc and Nguyen (1999)?
Q3: (5points) Read the literature review again and identify one sentence that use an evaluation verb, another sentence that uses a positive stance and a sentence that uses a reporting verb. Use quotation marks and page number, if you are using a print-out of the article use the page number in the printed version. See the example of a reporting sentence:
“Epistemic Value is defined by Sheth, et al (1991) as the ability of a product/service to provided novelty and/or satisfy a desire for knowledge” (LeBlanc and Nguyen 1999, p. 3).
Q4. (5 points)
Identify the types of internet research that do not require ethics assessment Provide a summary in a maximum of 250 words.
Q5. (5 points) Is the following alternative hypothesis set for a two-tailed or a one-tailed test? What would be the null hypotheses?
H1:There is a difference in the GPA of male and female students
Q6: (5 points) Mention five primary data collection methods and describe three of them.
Q7. (2.5 points) Mention two sources of secondary data in Canada. Include links to the websites, if you need help you can visit the Library.
1
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06 December 2014 15:41
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06 December 2014 ProQuest
Table of contents
1. Listening to the customer's voice: examining perceived service value among business college students.. 1
Bibliography...................................................................................................................................................... 14
06 December 2014 ii ProQuest
Document 1 of 1
Listening to the customer's voice: examining perceived service ...
Tablet PC Adoption Model
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Young consumers’ insights on brand equity Effects of bra.docx
Young consumers’ insights on brand equity
Effects of brand loyalty, brand awareness, and brand image
1
CONTENTS
INTRODUCTION
LITERATURE REVIEW
METHODOLOGY
2
- Data set development
- Customer expectation
--Brand recognition
--The quality of the brand is guaranteed
- Advantage of Brand effect
-- Increase market share
--Increase of competitive advantage
Research Background
- Data set development
- Customer expectation
--Brand recognition
--The quality of the brand is guaranteed
- Advantage of Brand effect
-- Increase market share
--Increase of competitive advantage
Research Background
3
Research problem
-Limited research
-Different research perspectives
-The impact factor of brand equity
Research objectives
The purpose of this study is to measure the relationship between brand loyalty, brand awareness and brand image and brand equity of young consumers.
Aaker (1991) Model theory was incorporated into the relevant research system
Identify the relationship between brand equity and brand loyalty, brand awareness and brand image
The research scope of brand effect has been expanded
Provide guidance for enterprises to design effective strategies
Significant of study
Contribution
Scope of study
Master students are the main research objects, and the research scope is to investigate Chinese master students.
THEORETICAL FRAMEWORK
The conclusion of this paper is based on the principle of Aaker (1991) model.
It can be said that customers' attitude towards brands has an important impact on brand assets (Choi, Parsa, Sigala, & Putrevu, 2009).
Thwaites et al. (2012) found that when consumers' perception of brand cognition is positive, their purchase intention of brand will also be positive.
LITERATURE REVIEW
Brand loyalty
The study found that the creative consumption behavior of customers has a positive effect on the cultivation of brand loyalty, and the brand equity associated with high brand loyalty of consumers is higher than that of other brands (Atilgan, Aksoy, & Akinci, 2005).
Brand awareness
According to the research, when customers‘ brand awareness is enhanced and they have a certain understanding of brand awareness, the brand equity will also be further enhanced，It can be said that there is a significant influence relationship between brand awareness and brand equity (Pouromid & Iranzadeh, 2012).
LITERATURE REVIEW
Brand image
Most consumers will choose products with good brand image and feel that such products are of relatively high quality (Rubio, Oubina, & Villasenor, 2014).
Relevant studies, such as Faircloth et al. (2001), Rubio et al. (2014), and Vahie and Paswan (2006), have confirmed the positive influence of brand image on brand equity.
Brand equity is the added value of a product or a service, which mainly reflects the customer's evaluation and use of the brand, and also reflects the competitive advantage, price advantage and profitability brought by the brand to the enterp.
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This document outlines the course objectives, units, text books, and assessment for UHU005: HUMANITIES FOR ENGINEERS. The objective of the course is to understand how psychological, ethical, and economic principles influence human behavior. The course covers psychological perspectives on perception, learning, motivation, and culture. It also covers human values, ethics, and professional ethics. Finally, it addresses economic perspectives including demand, supply, markets, and macroeconomic issues like GDP and globalization. Students will complete assignments, projects, presentations, and exams to assess their understanding of how these various domains shape human behavior and decision-making.
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Abstract
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Listening to the customer's voice: examining perceived service value among business college students
LeBlanc, Gaston; Nguyen, Nha. The International Journal of Educational ManagementHYPERLINK "http://search.proquest.com/indexingvolumeissuelinkhandler/29800/The+International+Journal+of+Educational+Management/01999Y01Y01$231999$3b++Vol.+13+$284$29/13/4?accountid=31524"13.4 (1999): 187-198.
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The objectives of this study are to gain more insights into the dimensions used by business students when they consider value and to identify which cues are more important to them in their judgement of value. The study investigates differences in students' assessments of service value based on gender and study level. Recommendations for designing strategies that promise to foster value and positively effect the students' retention decisions are given. The results show that functional value, in the form of students' perception of the price/quality relationship that exists at the business school, is an important driver of value. Similarly, value judgements are found to be related to the acquisition of knowledge, the image projected by the business school, emotional value and social value. Moreover, gender is found to impact on value perceptions where female students give less importance to social value. Interestingly, the results show that as female students progress in their area of specialization, they tend to believe that the price/quality relationship deteriorates at the business school.
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Gaston LeBlanc: University of Moncton, Moncton, New-Brunswick, Canada
Nha Nguyen: University of Moncton, Moncton, New-Brunswick, Canada
ACKNOWLEDGMENT: The authors would like to acknowledge the financial support received from the Faculty of Graduate Studies (FESR), Universite de Moncton, through which this study was made possible.
Introduction
In services marketing, many studies have relied mainly on customer satisfaction and services quality to describe customer evaluations of services (Bolton and Drew, 1994). Indeed, numerous researchers have focused their attention on measuring levels of customer satisfaction (Churchill and Surprenant, 1982; Myers, 1991; Oliver and DeSarbo, 1988; Peterson and Wilson, 1992; Tse and Wilton, 1988), and on identifying the dimensions used by customers in their evaluation of services quality (Carman, 1990; Gronroos, 1990; LeBlanc and Nguyen, 1997; Parasuraman et al., 1988, 1991, 1994). More recently, marketing scholars have attempted to grasp and better understand the dynamics of the relationship that exists between satisfaction and service quality and their impact on customer purchase intentions (Bitner, 1990; Bolton and Drew, 1991a,b; Cronin and Taylor, 1992; Taylor and Baker, 1994). This decade, the concept of value has also emerged as an important hi ...
Abstract (summary)TranslateThe objectives of this study ar.docx
Abstract (summary)
Translate
The objectives of this study are to gain more insights into the dimensions used by business students when they consider value and to identify which cues are more important to them in their judgement of value. The study investigates differences in students' assessments of service value based on gender and study level. Recommendations for designing strategies that promise to foster value and positively effect the students' retention decisions are given. The results show that functional value, in the form of students' perception of the price/quality relationship that exists at the business school, is an important driver of value. Similarly, value judgements are found to be related to the acquisition of knowledge, the image projected by the business school, emotional value and social value. Moreover, gender is found to impact on value perceptions where female students give less importance to social value. Interestingly, the results show that as female students progress in their area of specialization, they tend to believe that the price/quality relationship deteriorates at the business school.
Full Text
· Translate
·
Gaston LeBlanc: University of Moncton, Moncton, New-Brunswick, Canada
Nha Nguyen: University of Moncton, Moncton, New-Brunswick, Canada
ACKNOWLEDGMENT: The authors would like to acknowledge the financial support received from the Faculty of Graduate Studies (FESR), Universite de Moncton, through which this study was made possible.
Introduction
In services marketing, many studies have relied mainly on customer satisfaction and services quality to describe customer evaluations of services (Bolton and Drew, 1994). Indeed, numerous researchers have focused their attention on measuring levels of customer satisfaction (Churchill and Surprenant, 1982; Myers, 1991; Oliver and DeSarbo, 1988; Peterson and Wilson, 1992; Tse and Wilton, 1988), and on identifying the dimensions used by customers in their evaluation of services quality (Carman, 1990; Gronroos, 1990; LeBlanc and Nguyen, 1997; Parasuraman et al., 1988, 1991, 1994). More recently, marketing scholars have attempted to grasp and better understand the dynamics of the relationship that exists between satisfaction and service quality and their impact on customer purchase intentions (Bitner, 1990; Bolton and Drew, 1991a,b; Cronin and Taylor, 1992; Taylor and Baker, 1994). This decade, the concept of value has also emerged as an important higher order construct linked to quality and price (Zeithaml, 1988), and to the survival of many organisations (Grewal et al., 1998). Indeed, in the present competitive environment, the offering of value-added products and services has become a key ingredient for success (Barich and Kotler, 1991; Rust and Oliver, 1994) where value is considered to be a determining force guiding the customers' retention decisions (Gassenheimer et al., 1998).
Despite the importance of perceived service value as a major form of customers' ass.
The Customers’ Brand Identification with Luxury Hotels: A Social Identity Per...
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This document summarizes a research paper that examines the relationships between customer-brand identification, commitment, satisfaction, trust, and brand loyalty for luxury hotels. The study uses a social identity perspective and tests relationships between these variables using data from 346 hotel guests across India. Key findings include that customer-brand identification has the strongest indirect effect on hotel brand loyalty, followed by customer satisfaction. Commitment, trust and satisfaction were found to significantly mediate the relationship between customer-brand identification and brand loyalty.Contents1.0Introduction11.1 Research Objectives11.docx
Contents
1.0 Introduction 1
1.1 Research Objectives 1
1.2 Research Question 2
1.3 Research Hypothesis 2
2.0 Methodology 3
2.1 Research Design 3
2.2 Quantitative Research Methods 3
2.3 Qualitative Research Methods 4
3.0 Sampling Size and Design 4
3.1 Sampling Size 4
3.2 Sampling Design 5
4.0 Ethical Considerations 6
5.0 Data Collection and Analysis 7
5.1 Qualitative Research 7
5.2 Quantitative Research 7
6.0 Research Limitations 7
7.0 References 9
8.0 Appendices 11
Appendix 1 11
Appendix 2 18
Appendix 3 19
Appendix 4 20
Appendix 5 23
1.0 Introduction
This study aims in providing adequate descriptive research methods with the combination of exploratory interventions to measure the antecedents and its impact on consumer ethical behaviours, relating to ethical product consumption which facilitates strategic and decision making implementations for ShopHere. This study too, studies the viability of the ‘ethical consumers’ segment.
ShopHere prides themselves in selling quality products, having a unique proposition of being ethical traded and produced. ShopHere has this consistent value throughout all their various product offerings in a multi-channel, and e-commerce distribution channel across Australia.
Ethical products are referred to as products that exhibit one or more social or environmental principles which can affect a consumer purchase decision, or attributes that are positively perceived (Bezencon and Bilili 2015). The purchase intention towards ethical products will be the focus of this research.
In this research, we also investigate consumer ethics. Which is defined as the moral principles and standards that direct behaviours of individuals of the obtains, usage and disposal of goods and services (Vitell 2015). The overall aims are to identify ethical consumers and their motivations and attitudes toward ethical products. Attitudes and motivations, coupling up with demographic variables converge into the notion of involvement (Bezencon and Bilili 2015).
The three main themes identified in this study on consumer’s Purchase Intentions towards ethical products are based on the emerging themes from the systematic literature review, referring to Cost, Social-Cultural, and Ease of Purchasing factors.
1.1 Research Objectives
Research for this study looks into the assessment of workability, and to justify the investor’s decisions in ShopHere’s business strategy by determining what are the driving factors towards the purchase intention of ethical products.
1.2 Research Question
Ethical Consumers - What are motivating factor(s) driving the purchase of ethical products?
1.3 Research Hypothesis
Chart 1A
Research Framework
With the following variables, the following hypothesis was derived:
H1: Cost is a driving factor towards the purchase intention of ethical products.
H2: Social-Cultural Factors are driving factors towards the purchase intention of ethical products.
H3: The ease of Purchasing is a driving factor towards the pu.
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The document summarizes key differences between quantitative and qualitative research methods. It discusses their different worldviews, research designs, processes, reliability and validity considerations. For quantitative research, it outlines the deductive approach, use of hypotheses testing, importance of random sampling, and ensuring reliability through measures like Cronbach's alpha. It provides a flow diagram of the typical quantitative research process.
Proposal
The document summarizes a research study that investigated how blog readers' level of innovativeness impacts their perceptions of blog attributes and relationship quality. The study examined how perceptions of blog information, system quality, and functions relate to relationship satisfaction, trust and commitment. It also analyzed differences in these perceptions and relationships among clusters of readers with varying levels of innate, cognitive, and sensory innovativeness.
Understanding Consumer Perception of Price-Quality- Value Relationship
In India as the level of competition keep on increasing day by day for automobile market, it is essential for
every automobile company to understand customer insight in order to provide best value judgement. Thus, they need
to understand how consumer compares price-quality-value of an automobile. Therefore, the objectives of this
research is to study the relationships of perceived quality, perceived value and perceived price that will affect
consumers purchase decision towards cars. Survey using convenience sampling was done at Ludhiana city.
Questionnaires were distributed to 320 respondents at the sampling location. Finally a sample of 280 used for final
analyses. The study revealed a positive impact of perceived price over perceived quality; perceived quality over
perceived value and a negative impact of perceived price over perceived value. The results from this research provide
a platform for Ludhiana automobile makers to appreciate consumer value judgement and how it affects their
purchase decision. In order to ensure that the findings are illustrative and convincing, future research should
include more constructs like brand image of an automobile, customer experience, culture etc.
Value in business and industrial marketing past, present, and future
This document summarizes a research article on value in business and industrial marketing. It begins with an overview of past literature on value from the 1960s to 2005, discussing perspectives on value of goods/services and relationships. It notes two perspectives on the role of business/industrial marketing: transactional focusing on competition/markets, and relational focusing on collaboration/networks. The document then summarizes literature from 2005 to the present, noting a shift towards relationship value, co-creation of value between partners, and views of value centered on service-dominant logic and value in use rather than goods exchange.
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This document outlines a research study aimed at understanding the factors that influence customers' switching behavior when purchasing paint. It plans to survey paint consumers in India to determine how customer satisfaction, switching costs, alternative product attractiveness, and promotions impact customers' intentions to switch brands and their actual switching behavior. The study will use structural equation modeling to analyze the data and test hypotheses about the relationships between these variables.
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Final ExamRSCH 300 – September – December 2014 Name Instr.docx
Final Exam
RSCH 300 –
September – December 2014
Name:
Instructions:
There are seven questions in the exam. Five questions are worth 5 points and two questions are worth 2.5 points.
Read each question and follow the guidelines.
Submit your exam using the Turnitin link. Deadline is: 9 am on December 11 (Thursday).
Attend class at 9 am on Thursday and hand in a hard copy of your Exam.
Question 1, 2 & 3 refer to the article
LeBlanc, G & Nguyen, N (1999). Listening to the customer’s voice: examining perceived service value among business college students, The International Journal of Educational Management, 13(4), 187-198.
Q1: (5 points) What methodologies are used in the study published by LeBlanc and Nguyen (1999)? (5 points)
List them. Identify the procedure that was followed for sample selection as well as the sample size. Do not copy-paste the answer from the article, summarize it and present it in your own words. There is no word limit for this answer but 80 to 100 words should be enough.
Q2. (2.5 points) Considering the types of literature review discussed in class: What type of Literature Review is used in the project by LeBlanc and Nguyen (1999)?
Q3: (5points) Read the literature review again and identify one sentence that use an evaluation verb, another sentence that uses a positive stance and a sentence that uses a reporting verb. Use quotation marks and page number, if you are using a print-out of the article use the page number in the printed version. See the example of a reporting sentence:
“Epistemic Value is defined by Sheth, et al (1991) as the ability of a product/service to provided novelty and/or satisfy a desire for knowledge” (LeBlanc and Nguyen 1999, p. 3).
Q4. (5 points)
Identify the types of internet research that do not require ethics assessment Provide a summary in a maximum of 250 words.
Q5. (5 points) Is the following alternative hypothesis set for a two-tailed or a one-tailed test? What would be the null hypotheses?
H1:There is a difference in the GPA of male and female students
Q6: (5 points) Mention five primary data collection methods and describe three of them.
Q7. (2.5 points) Mention two sources of secondary data in Canada. Include links to the websites, if you need help you can visit the Library.
1
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Report Information from ProQuest
06 December 2014 15:41
_______________________________________________________________
06 December 2014 ProQuest
Table of contents
1. Listening to the customer's voice: examining perceived service value among business college students.. 1
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Listening to the customer's voice: examining perceived service ...
Tablet PC Adoption Model
UNDERSTANDING NEW TECHNOLOGY BY ENGINEERING STUDENTS: APPLICATION OF TECHNOLOGY READINESS AND ACCEPTING TECHNOLOGY (TRAT)
Young consumers’ insights on brand equity Effects of bra.docx
Young consumers’ insights on brand equity
Effects of brand loyalty, brand awareness, and brand image
1
CONTENTS
INTRODUCTION
LITERATURE REVIEW
METHODOLOGY
2
- Data set development
- Customer expectation
--Brand recognition
--The quality of the brand is guaranteed
- Advantage of Brand effect
-- Increase market share
--Increase of competitive advantage
Research Background
- Data set development
- Customer expectation
--Brand recognition
--The quality of the brand is guaranteed
- Advantage of Brand effect
-- Increase market share
--Increase of competitive advantage
Research Background
3
Research problem
-Limited research
-Different research perspectives
-The impact factor of brand equity
Research objectives
The purpose of this study is to measure the relationship between brand loyalty, brand awareness and brand image and brand equity of young consumers.
Aaker (1991) Model theory was incorporated into the relevant research system
Identify the relationship between brand equity and brand loyalty, brand awareness and brand image
The research scope of brand effect has been expanded
Provide guidance for enterprises to design effective strategies
Significant of study
Contribution
Scope of study
Master students are the main research objects, and the research scope is to investigate Chinese master students.
THEORETICAL FRAMEWORK
The conclusion of this paper is based on the principle of Aaker (1991) model.
It can be said that customers' attitude towards brands has an important impact on brand assets (Choi, Parsa, Sigala, & Putrevu, 2009).
Thwaites et al. (2012) found that when consumers' perception of brand cognition is positive, their purchase intention of brand will also be positive.
LITERATURE REVIEW
Brand loyalty
The study found that the creative consumption behavior of customers has a positive effect on the cultivation of brand loyalty, and the brand equity associated with high brand loyalty of consumers is higher than that of other brands (Atilgan, Aksoy, & Akinci, 2005).
Brand awareness
According to the research, when customers‘ brand awareness is enhanced and they have a certain understanding of brand awareness, the brand equity will also be further enhanced，It can be said that there is a significant influence relationship between brand awareness and brand equity (Pouromid & Iranzadeh, 2012).
LITERATURE REVIEW
Brand image
Most consumers will choose products with good brand image and feel that such products are of relatively high quality (Rubio, Oubina, & Villasenor, 2014).
Relevant studies, such as Faircloth et al. (2001), Rubio et al. (2014), and Vahie and Paswan (2006), have confirmed the positive influence of brand image on brand equity.
Brand equity is the added value of a product or a service, which mainly reflects the customer's evaluation and use of the brand, and also reflects the competitive advantage, price advantage and profitability brought by the brand to the enterp.
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1) The document discusses a study that examines the impact of product quality, service quality, and contextual experience on customer perceived value and future buying intentions.
2) Data was collected through a questionnaire from 205 customers of a national retailer and analyzed using multiple regression and structural equation modeling.
3) The results found that product quality, service quality, and contextual experience all have a major influence on customer perceived value, which in turn impacts customer preferences and future buying intention.
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This document outlines the course objectives, units, text books, and assessment for UHU005: HUMANITIES FOR ENGINEERS. The objective of the course is to understand how psychological, ethical, and economic principles influence human behavior. The course covers psychological perspectives on perception, learning, motivation, and culture. It also covers human values, ethics, and professional ethics. Finally, it addresses economic perspectives including demand, supply, markets, and macroeconomic issues like GDP and globalization. Students will complete assignments, projects, presentations, and exams to assess their understanding of how these various domains shape human behavior and decision-making.
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Abstract
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Listening to the customer's voice: examining perceived service value among business college students
LeBlanc, Gaston; Nguyen, Nha. The International Journal of Educational ManagementHYPERLINK "http://search.proquest.com/indexingvolumeissuelinkhandler/29800/The+International+Journal+of+Educational+Management/01999Y01Y01$231999$3b++Vol.+13+$284$29/13/4?accountid=31524"13.4 (1999): 187-198.
Abstract (summary)
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The objectives of this study are to gain more insights into the dimensions used by business students when they consider value and to identify which cues are more important to them in their judgement of value. The study investigates differences in students' assessments of service value based on gender and study level. Recommendations for designing strategies that promise to foster value and positively effect the students' retention decisions are given. The results show that functional value, in the form of students' perception of the price/quality relationship that exists at the business school, is an important driver of value. Similarly, value judgements are found to be related to the acquisition of knowledge, the image projected by the business school, emotional value and social value. Moreover, gender is found to impact on value perceptions where female students give less importance to social value. Interestingly, the results show that as female students progress in their area of specialization, they tend to believe that the price/quality relationship deteriorates at the business school.
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Gaston LeBlanc: University of Moncton, Moncton, New-Brunswick, Canada
Nha Nguyen: University of Moncton, Moncton, New-Brunswick, Canada
ACKNOWLEDGMENT: The authors would like to acknowledge the financial support received from the Faculty of Graduate Studies (FESR), Universite de Moncton, through which this study was made possible.
Introduction
In services marketing, many studies have relied mainly on customer satisfaction and services quality to describe customer evaluations of services (Bolton and Drew, 1994). Indeed, numerous researchers have focused their attention on measuring levels of customer satisfaction (Churchill and Surprenant, 1982; Myers, 1991; Oliver and DeSarbo, 1988; Peterson and Wilson, 1992; Tse and Wilton, 1988), and on identifying the dimensions used by customers in their evaluation of services quality (Carman, 1990; Gronroos, 1990; LeBlanc and Nguyen, 1997; Parasuraman et al., 1988, 1991, 1994). More recently, marketing scholars have attempted to grasp and better understand the dynamics of the relationship that exists between satisfaction and service quality and their impact on customer purchase intentions (Bitner, 1990; Bolton and Drew, 1991a,b; Cronin and Taylor, 1992; Taylor and Baker, 1994). This decade, the concept of value has also emerged as an important hi ...
Abstract (summary)TranslateThe objectives of this study ar.docx
Abstract (summary)
Translate
The objectives of this study are to gain more insights into the dimensions used by business students when they consider value and to identify which cues are more important to them in their judgement of value. The study investigates differences in students' assessments of service value based on gender and study level. Recommendations for designing strategies that promise to foster value and positively effect the students' retention decisions are given. The results show that functional value, in the form of students' perception of the price/quality relationship that exists at the business school, is an important driver of value. Similarly, value judgements are found to be related to the acquisition of knowledge, the image projected by the business school, emotional value and social value. Moreover, gender is found to impact on value perceptions where female students give less importance to social value. Interestingly, the results show that as female students progress in their area of specialization, they tend to believe that the price/quality relationship deteriorates at the business school.
Full Text
· Translate
·
Gaston LeBlanc: University of Moncton, Moncton, New-Brunswick, Canada
Nha Nguyen: University of Moncton, Moncton, New-Brunswick, Canada
ACKNOWLEDGMENT: The authors would like to acknowledge the financial support received from the Faculty of Graduate Studies (FESR), Universite de Moncton, through which this study was made possible.
Introduction
In services marketing, many studies have relied mainly on customer satisfaction and services quality to describe customer evaluations of services (Bolton and Drew, 1994). Indeed, numerous researchers have focused their attention on measuring levels of customer satisfaction (Churchill and Surprenant, 1982; Myers, 1991; Oliver and DeSarbo, 1988; Peterson and Wilson, 1992; Tse and Wilton, 1988), and on identifying the dimensions used by customers in their evaluation of services quality (Carman, 1990; Gronroos, 1990; LeBlanc and Nguyen, 1997; Parasuraman et al., 1988, 1991, 1994). More recently, marketing scholars have attempted to grasp and better understand the dynamics of the relationship that exists between satisfaction and service quality and their impact on customer purchase intentions (Bitner, 1990; Bolton and Drew, 1991a,b; Cronin and Taylor, 1992; Taylor and Baker, 1994). This decade, the concept of value has also emerged as an important higher order construct linked to quality and price (Zeithaml, 1988), and to the survival of many organisations (Grewal et al., 1998). Indeed, in the present competitive environment, the offering of value-added products and services has become a key ingredient for success (Barich and Kotler, 1991; Rust and Oliver, 1994) where value is considered to be a determining force guiding the customers' retention decisions (Gassenheimer et al., 1998).
Despite the importance of perceived service value as a major form of customers' ass.
The Customers’ Brand Identification with Luxury Hotels: A Social Identity Per...
The Customers’ Brand Identification with Luxury Hotels: A Social Identity Per...Mark Anthony Camilleri
This document summarizes a research paper that examines the relationships between customer-brand identification, commitment, satisfaction, trust, and brand loyalty for luxury hotels. The study uses a social identity perspective and tests relationships between these variables using data from 346 hotel guests across India. Key findings include that customer-brand identification has the strongest indirect effect on hotel brand loyalty, followed by customer satisfaction. Commitment, trust and satisfaction were found to significantly mediate the relationship between customer-brand identification and brand loyalty.Contents1.0Introduction11.1 Research Objectives11.docx
Contents
1.0 Introduction 1
1.1 Research Objectives 1
1.2 Research Question 2
1.3 Research Hypothesis 2
2.0 Methodology 3
2.1 Research Design 3
2.2 Quantitative Research Methods 3
2.3 Qualitative Research Methods 4
3.0 Sampling Size and Design 4
3.1 Sampling Size 4
3.2 Sampling Design 5
4.0 Ethical Considerations 6
5.0 Data Collection and Analysis 7
5.1 Qualitative Research 7
5.2 Quantitative Research 7
6.0 Research Limitations 7
7.0 References 9
8.0 Appendices 11
Appendix 1 11
Appendix 2 18
Appendix 3 19
Appendix 4 20
Appendix 5 23
1.0 Introduction
This study aims in providing adequate descriptive research methods with the combination of exploratory interventions to measure the antecedents and its impact on consumer ethical behaviours, relating to ethical product consumption which facilitates strategic and decision making implementations for ShopHere. This study too, studies the viability of the ‘ethical consumers’ segment.
ShopHere prides themselves in selling quality products, having a unique proposition of being ethical traded and produced. ShopHere has this consistent value throughout all their various product offerings in a multi-channel, and e-commerce distribution channel across Australia.
Ethical products are referred to as products that exhibit one or more social or environmental principles which can affect a consumer purchase decision, or attributes that are positively perceived (Bezencon and Bilili 2015). The purchase intention towards ethical products will be the focus of this research.
In this research, we also investigate consumer ethics. Which is defined as the moral principles and standards that direct behaviours of individuals of the obtains, usage and disposal of goods and services (Vitell 2015). The overall aims are to identify ethical consumers and their motivations and attitudes toward ethical products. Attitudes and motivations, coupling up with demographic variables converge into the notion of involvement (Bezencon and Bilili 2015).
The three main themes identified in this study on consumer’s Purchase Intentions towards ethical products are based on the emerging themes from the systematic literature review, referring to Cost, Social-Cultural, and Ease of Purchasing factors.
1.1 Research Objectives
Research for this study looks into the assessment of workability, and to justify the investor’s decisions in ShopHere’s business strategy by determining what are the driving factors towards the purchase intention of ethical products.
1.2 Research Question
Ethical Consumers - What are motivating factor(s) driving the purchase of ethical products?
1.3 Research Hypothesis
Chart 1A
Research Framework
With the following variables, the following hypothesis was derived:
H1: Cost is a driving factor towards the purchase intention of ethical products.
H2: Social-Cultural Factors are driving factors towards the purchase intention of ethical products.
H3: The ease of Purchasing is a driving factor towards the pu.
A Comparative Essay Between Quantitative And Qualitative Research
The document summarizes key differences between quantitative and qualitative research methods. It discusses their different worldviews, research designs, processes, reliability and validity considerations. For quantitative research, it outlines the deductive approach, use of hypotheses testing, importance of random sampling, and ensuring reliability through measures like Cronbach's alpha. It provides a flow diagram of the typical quantitative research process.
Proposal
The document summarizes a research study that investigated how blog readers' level of innovativeness impacts their perceptions of blog attributes and relationship quality. The study examined how perceptions of blog information, system quality, and functions relate to relationship satisfaction, trust and commitment. It also analyzed differences in these perceptions and relationships among clusters of readers with varying levels of innate, cognitive, and sensory innovativeness.
Understanding Consumer Perception of Price-Quality- Value Relationship
In India as the level of competition keep on increasing day by day for automobile market, it is essential for
every automobile company to understand customer insight in order to provide best value judgement. Thus, they need
to understand how consumer compares price-quality-value of an automobile. Therefore, the objectives of this
research is to study the relationships of perceived quality, perceived value and perceived price that will affect
consumers purchase decision towards cars. Survey using convenience sampling was done at Ludhiana city.
Questionnaires were distributed to 320 respondents at the sampling location. Finally a sample of 280 used for final
analyses. The study revealed a positive impact of perceived price over perceived quality; perceived quality over
perceived value and a negative impact of perceived price over perceived value. The results from this research provide
a platform for Ludhiana automobile makers to appreciate consumer value judgement and how it affects their
purchase decision. In order to ensure that the findings are illustrative and convincing, future research should
include more constructs like brand image of an automobile, customer experience, culture etc.
Value in business and industrial marketing past, present, and future
This document summarizes a research article on value in business and industrial marketing. It begins with an overview of past literature on value from the 1960s to 2005, discussing perspectives on value of goods/services and relationships. It notes two perspectives on the role of business/industrial marketing: transactional focusing on competition/markets, and relational focusing on collaboration/networks. The document then summarizes literature from 2005 to the present, noting a shift towards relationship value, co-creation of value between partners, and views of value centered on service-dominant logic and value in use rather than goods exchange.
The use of LISREL in validating marketing constructs
This document discusses using LISREL to validate marketing constructs. It provides an overview of how LISREL can be used to assess various aspects of construct validity, including unidimensionality, convergent validity, reliability, stability, discriminant validity, and nomological validity. The document empirically illustrates these applications using data on consumers' variety seeking tendency regarding foods. It finds that LISREL offers advantages over traditional techniques by providing a test of the theoretical structure of measurement instruments and allowing tests of relationships between constructs without bias from measurement error.
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This document outlines a research study aimed at understanding the factors that influence customers' switching behavior when purchasing paint. It plans to survey paint consumers in India to determine how customer satisfaction, switching costs, alternative product attractiveness, and promotions impact customers' intentions to switch brands and their actual switching behavior. The study will use structural equation modeling to analyze the data and test hypotheses about the relationships between these variables.
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This document is the PhD dissertation of Elena Marchiori exploring destination reputation in online media. The dissertation aims to identify the key topics and perceived dominant opinions covered about destinations online. It develops a framework to classify online content about destinations according to core dimensions like products/services, society, governance, environment, and performance. It also identifies drivers that influence perception of destination reputation online. An online content analysis methodology is proposed involving literature review, expert interviews, case studies, and user testing. A research model is also presented to examine how message cues, elaboration, and attitude influence perceived reputation. The dissertation seeks to advance understanding of how second-hand experiences shared online shape beliefs and attitudes toward destinations.Similar to Manoj Nair Sdmc (20)
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- 1. Cross-border consumer value dimensions: A comparative analysis. Manoj Nair Leeds University Business School www.mrnair.com SDMC 2009 University of St Andrews
- 2. 1980’s consumer driven movement Tellis&Gaeth, 1990 Heskett et al., 1997 Zeithaml, 1988 Oh,1999 Richins,1994 Petrick, 2002 Gronroos, 2006 Gallarza & Saura, 2006 Vargo & Lusch, 2004 Woodall,2003 Bradley&Wood, 1994 Kotler,1999 Two Schools of Thought Consumer Value is unidimensional Consumer Value is multidimensional Consumer Value Dimensions
- 3. Functional Conditional Social Emotional Epistemic Quality Price Social Monetary Reputation Acquisition Transaction Efficiency Social Value Play Aesthetics Relaxation Gift Esteem Spiritual Ethical Five Sheth et al.,(1991) Eight Holbrook,(1999) Four Sweeney,(2001) Five Petrick,(2002) Two Al-sabbahy et al.,(2004) Eight Sparks,(2008) Three Lee et al.,(2007) Six Gallarza and Gil-Saura,(2006)
- 9. www.mrnair.com London Beijing Mumbai Age: 26-35 Years Age: 15-25 Years Age: 26-35 Years Age: 26-35 Years Age: 15-25 Years Age: 15-25 Years Satisfaction Satisfaction Satisfaction Determinants