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Managing the Madness
The document outlines strategies and tools for effectively managing social media, emphasizing the use of scheduling apps, monitoring tools, and analytics. It includes case studies, tips for best practices, and cautions against common pitfalls. Overall, the importance of organization and leveraging technology to optimize social media engagement and brand visibility is highlighted.
Managing the Madness
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- 2. • Learn allthe tricks and tips to managing your social media madness. • Discover industry software platforms and technology tools to make the management of your social media easier.
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- 5. What is aSocial Media Scheduling App • Organizational tool to execute campaigns • Manage accounts across a variety of social media networks • Dashboards to manage, track, monitor and measure metrics
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- 7. How Should IUse A Social Media Scheduling App? • In conjunction with your content strategy to save time and resources • To allocate content to the right audience • Add structure across social media platforms • Leverage the insights and real-time data
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- 10. What is Hootsuiteand How Should I Use it? https://youtu.be/gHHQoNCFWuw
- 11. Case Study: SocialMedia is Sweet
- 12. What is Hootletand How Should I Use it? https://www.youtube.com/watch?v=NNpwbO8vvuU
- 13. Case Study: HerschelSupply Co. https://www.youtube.com/watch?v=f7iFMdH_0ck&list=PLF80F1644A6A1FE7B&index=5
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- 18. https://www.youtube.com/watch?v=Us9rDdXo_Ec What is bufferand How Should I Use it?
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- 20. What is SproutSocialand How Should I Use it? https://www.youtube.com/watch?v=f2TzodfdTj8
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- 24. What is TweetDeckand How Should I Use it? https://www.youtube.com/watch?v=zkOarAeOf5M
- 25. Do Do Not •Compare available tools • Choose the best tool for your team, budget and business needs • Divide and conquer • Schedule your content in advance • Include images with your content to increase engagement • Share useful content more than once • Keep up the quality of posts • Monitor your accounts • Use tools to find optimal times to post • Set it and forget it • Lose sight of your social media strategy • Post the same message across all your channels • Have too many cooks in the kitchen • Make auto DMs part of your strategy • Share articles that you have not read • Focus on just one social channel • Be a spammer • Forget about the personal touch
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- 28. What is aSocial Media Monitoring? • Analyzing, understanding, reacting in real- time and responding to conversations about brands, products, campaigns, and consumer insight
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- 30. Tips on SocialMedia Monitoring • Identify influencers and brand ambassadors • Analyze trends • Evaluate social campaigns in real-time • Discover brand sentiment
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- 33. What is aGoogle Alert and How Should I Use it? https://www.youtube.com/watch?v=p6nvyyJ_pF4
- 34. What is GoogleAnalytics and How Should I Use it? https://www.youtube.com/watch?v=CIqerCAgSto
- 35. What is Bit.lyand How Should I Use it? • Create customized shortened links • Save and share links • Add notes to links • Track links
- 36. What is Pocketand How Should I Use it?
- 37. What is Trelloand How Should I Use it? https://www.youtube.com/watch?v=QXEr1N779Ms
- 38. What is PostBeyondand How Should I Use it? • Employee advocacy and engagement • Empowering and enabling sales • Internal communications • Corporate branding
- 39. What is Slackand How Should I Use it? https://www.youtube.com/watch?v=9RJZMSsH7-g
- 40. Mad Tips • Technologycan help you scale your business • Get organized, plan and schedule • Pick social sites where your customers/clients are • Content is King & Queen, manage it with useful tools that are available across many devices • Engage your team • Dedicate time and resources to social media • Use tools to be able to pick up on trends early
- 41. • Social MediaScheduling Apps are useful tools for managing content on social media accounts • Social Media Scheduling Apps save time and resources • Be sure to maintain a consistent brand voice across all social media channels • Use tools to increase your organic reach • Leverage social media monitoring and listening tools to better service your customers and clients and improve customer service • Find creative ways to engage with your audience Mad Takeaways