Brett Jackson discusses the essentials of creating exceptional products, emphasizing the importance of user experience and personal connection to the product. He highlights that a product should evoke a positive change in users' lives and stresses the need for passion and bravery in product development. Jackson also mentions that true innovation comes from recognizing the potential for improvement.

1. Making Kick Arse Products
Brett Jackson
Director of Product Management
Atlassian
July 2008

2. What makes a
product kick arse?

3. A kick arse product

4. Is it easy?

5. If you constantly see stuff and think
“There must be a better way”
you’re half way to kick arse

6. Why is he going
to buy your product?

7. It doesn't matter how your users feel about YOU,
all that matters is
how they feel about themselves
as a result of using your product

8. You need to be passionate
about your product

9. USA Japan
You need to care,
...really really care

10. Truly great products
need rich soil

11. You need to be brave
but not stupid!

12. thanks