Making Kick Arse Products
Brett Jackson
Director of Product Management
Atlassian
July 2008
What makes a
product kick arse?
A kick arse product
Is it easy?
If you constantly see stuff and think

“There must be a better way”

                you’re half way to kick arse
Why is he going
to buy your product?
It doesn't matter how your users feel about YOU,

all that matters is
        how they feel about themselves
                        as a result of using your product
You need to be passionate
about your product
USA             Japan




You need to care,
      ...really really care
Truly great products
       need rich soil
You need to be brave
but not stupid!
thanks

Making Kick Arse Products